1. Media Landscape GOVT 2305, Module 7
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Media Landscape
GOVT 2305, Module 7

2. News Media Outlets Mainstream (legacy) Media New Media Newspapers
TV Network News
Local TV News
News Magazines
Radio
Cable Television
Internet
Facebook
Twitter
YouTube
Satellite radio
News Media Outlets

3. News Sources Note: Mainstream media outlets are losing audience.
What is the most important news source?
What sources are growing in importance?
Note: Mainstream media outlets are losing audience.

6. Network Evening News Does the decline have a financial impact?
Viewership for the network evening news has been declining for years.
Around 22 million viewers
Does the decline have a financial impact?

7. What happened to TV news?
Before cable TV, the three major networks had a near monopoly. They broadcast their news programs at the same time and everyone watched because nothing else was available.
Walter Cronkite
Who is this guy?

8. Objective Journalism
The standard of reporting in the old days was objective journalism, a style of news reporting that focuses on facts rather than opinion, and presents all sides of controversial issues.

9. Then along came cable
When cable became available, people not interested in the news tuned to entertainment programs. News junkies, meanwhile, could watch the news on CNN and other cable networks.

10. 24-Hour News Cycle
Before cable television and the Internet, news stories would develop over days or even weeks. Today, however, cable television and the Internet allow for immediate reporting and continuous updating of a news story.

11. Social Media News Sources
Twitter and Facebook allow people to follow breaking news in real time.

13. Ahmed’s Clock
Have you heard of Ahmed Mohamed? How did you hear of him?

14. Cable TV News: Primetime
This is prime time only.
Remember the audience for the network evening news? More than 20 million.
Note: Cable ratings have been slipping.

15. Local TV News
Remember the audience for the network evening news? More than 20 million.
The audience for local news is comparable to that of the network evening news.

16. Conservatives Rule Talk Radio

18. National Public Radio
National Public Radio (NPR) is a non- profit membership organization of radio stations.

19. NPR Ratings
Rush is 13.5 million.

20. News Sources: Online
Note: Most of the online news sites are the online version of other media outlets, such as the NY Times and CNN.

21. News Magazines

22. What You Have Learned
What media outlets are part of the mainstream media? What make up the new media?
What are the most important news sources? Which sources are growing in importance? Which are declining?
Why is network evening news no longer the most important news source?