1. Social Media Using LinkedIn to Full Advantage: We’re talking professional gain, not games
September 25, 2016
Shari L.S. Worthington
Telesian Technology

2. Six Degrees of Separation • Frigyes Karinthy, Hungarian author, playwright, poet, journalist • Despite physical distances between globe’s people, the growing density of human networks made the actual social distance smaller • Early thinking that led to network theory

3. Factory Five Racing

4. The Power of a Gathering of Experts

6. Why Do We Care About LinkedIn?
LinkedIn is for business networking
450 million members in 200 countries
128 million in US
Hottest skill on LI that got people hired:
Statistical analysis and data mining
40% of users check in daily
Engineering is the most represented profession
41% of millionaires use LI 

7. ISA LinkedIn Group: Over 48,000 Members

8. What Can We Do on LinkedIn?
Network with colleagues
Resolve technical issues
Follow blogs by industry leaders
Connect with customers
Find prospective customers
Find a job; hire an employee
Recruit ISA members for your section / division / department

9. This is Networking: You Need to Stand Out
Your “profile” is your resume
Sell yourself
Work history
Education
Association memberships
Show off your accomplishments
Get people to write a testimonial about working with you

10. Oh man, I need a job!!!! Update your profile / resume
Search for job listings
Post job openings when you’re hiring
More?trk=nav_responsive_sub_nav_post_job

11. Where Did All the Trade Shows Go?
LinkedIn messaging…

12. Where did all the customers go?!?

14. We Need a New Way to Talk with Customers!
77% of business buyers don’t talk to a salesperson til done researching online
57% of the buying decision is done before they willing to talk to a sales rep
Average cold call appointment rate is 2.5%

15. We Need a New Way to Talk with Customers!
• 50% of users are more likely to buy from a company
they’ve engaged with on LinkedIn,
• 49% of buyers research vendors on LinkedIn; 44% have
found new vendors through shared connections,
• B2B marketers rate Twitter the second most effective social platform, and
• As far back as 2010, Forbes documented that most Fortune 500 execs view business videos online.

16. Recruit ISA Members for Your Section / District / Division / Dept
ISA corporate page:
Other company pages
Group: International Society of Automation (easy to find at topic)
Use the LI JOBS menu

17. Thank you! Shari L.S. Worthington sharilee@telesian.com
Questions?
Thank you!
Shari L.S. Worthington
@sharilee @telesian
Cell: