1. Lean Launch Pad prep for Week 3 : Customer Segments
Tues 2/17 & Wed 2/18/15

2. Customer Segments Answers are all hypotheses.
Who are your customers (users, influencers, recommenders, decision makers, payers, others)?
Is your market multi-sided?
What’s your market type?
Answers are all hypotheses.
What experiments will you design/carry out to verify these hypotheses?
Product-market fit is found when: customers’ gains, pains, jobs to be done match VP’s gain creators, pain relievers, products & services
Example of List slide.

3. http://www. businessmodelgeneration

4. Customer Discovery
Leave campus: go talk to at least 10 potential customers (target 15) to gain insights and generate findings.
Focus on interviewing members of your hypothesized customer segment(s), including users, influencers, payers, etc.
Develop a customer archetype(s): get beyond the usual variables to understand members of the customer segment in depth.

5. Preparing for Week 3: Customer Segments
Watch Course video lesson 3: Customer Segments
BMG pp : Ideation; pp : Prototyping; and pp : Business Model Environment
SOM pp : Customer Segments; pp : Problem Understanding; pp : Gain Customer Understanding; pp : Market Knowledge; pp : Product-Market Fit; and p. 476: Customer Segments Checklist
Watch Course video lesson 4 (Channels) and video lesson 5 (Customer relationships)
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6. Week 3: Customer Segments
15 minute Q and A on readings/concepts
Teams present their updated business model to the class: (8-10 mins)
Slide 1: Title Slide. Tally # Interviews so far.
Slide 2: Business Model Canvas, with changes highlighted in red.
Slide 3: Value Proposition/Customer Segment Canvas
What are the Gains, Pains, Customer Jobs?
What’s the MVP you’ll test?
Slide 4: How do they solve this problem(s) today? Does your Value Proposition solve it? How?
Slide 5-n: What did you learn about your customers?
Hypothesis: Here’s what we thought.
Experiments: Here’s what we did.
Results: Here’s what we found.
Action: Here’s what we’re going to do next.
Example of slide with lots of text