1. Media Center and OTT

2. Consumer offerings Offerings Offerings
10 years ago
Now
Offerings
Free to air, basic cable, pay TV
Pay Per View
Video on Demand
Ownership: Physical media
Offerings
Spectrum: PPV, Pay TV, Basic cable, Free to air
IP: VOD, SVOD, FVOD, AVOD
Windows: early window, home video, pay, etc.
Ownership: EST, physical media

3. Consumer offerings Factors Factors Simple usage rules
10 years ago
Now
Factors
Simple usage rules
Primarily closed systems
Small number of choices for content protection
Factors
Diverse usage rules between services
Closed and open systems
Abundance of delivery systems and content protection systems

4. Changing face of content delivery
Established
Emerging
Physical Media
Rent it or own it
Spectrum based
Broadcast distribution – one to many
Appointment based
Few operators – need access to spectrum
IP networks
Unicast – one to one
On demand
Anyone can start a service
Just need access to the Internet

5. Changing face of content delivery
Established
Emerging
Mature technologies
Single screen - TV
Plenty of room for improvement
Improved broadband speeds
More broadband access options
Improved streaming technologies
4 screen
phone, tablet, PC, TV

6. Changing face of content delivery
Established
Emerging
Completely interoperable
DVD for any retailer plays in a DVD player from any other retailer
Standard transmission can be received on any compliant device
DVB-T, ATSC, etc.
Expectation of high video quality
Proprietary
Different formats for different providers
Different formats for different devices
Convenience over video quality
Low expectation on mobile devices

7. Managing OTT Services Content availability
Not all content licensed for linear channels can be made available OTT
Content may be available on OTT longer than it is available on linear channels
Servicing multiple devices means multiple formats
Rich metadata for search based consumer offerings

8. Managing OTT Services Contractual Obligations
Content protection requirements and usage rules different between licensors
For example, the authorized outputs on devices
Different DRM capabilities on different devices
Even between Android tablets
Licensors may require approval of device models

9. Electronic Sell Through Metadata Standardization

10. Common Metadata Standards
Promote digital supply chain efficiency by providing common metadata definitions usable throughout the supply chain

11. Robust content structure definition

12. Metadata Characteristics Basic Metadata Digital Asset Metadata
Covers supply chain from late post-production through distribution
Flexible structure designed highly adaptable into other specifications
Fully Internationalized
Very flexible content structure
Accessibility features
Basic Metadata
Title, synopsis, run length, actors, directors, etc.
Distribution history, other IDs, sequence
Relationship to other assets
Multiple instances of localized (language and cultural) elements
Digital Asset Metadata
Track description
Audio, video, subtitle, image, interactive
Languages, encoding, picture format, etc.
Container information