1. Marketing the SIYB programme
Supportive slides for workshop sessions
By the end of the session participants’ knowledge & skills to market SIYB program has been enforced

2. The SIYB Marketing Management Process
DEFINE
THE SIYB TRAINING OBJECTIVE 1
IDENTIFY THE SIYB MARKET OPPOR-TUNITY 2
SELECT
THE SIYB TARGET GROUP 3
DEVELOP
THE SIYB MARKETING PLAN 4
MANAGE
THE SIYB
MARKETING EFFORT 5
Source: Marketing the SIYB programme, p.7

3. How to conduct a SWOT analysis=
Your SIYB Market Opportunity
(Internal) Assessment of your organization
Strengths
versus
Weaknesses
Your competitive edge in training
(External) Market analysis
Market Opportunity for training
Opportunities
Threats
Do they match?
Source: Marketing the SIYB programme, p.10

4. Cultural and social forces Political and legal forces
Programme objectives
Cultural and social forces
Competitive forces
Political and legal forces
Technological forces
Economic forces
Customer
Source: Marketing the SIYB programme, p.11

5. SIYB TRAINING PROVIDER
Who pays for training?
ENTRE- PRENEUR
SIYB TRAINING PROVIDER
TRAINING
SPONSOR
TRAINS
PAY
Source: Marketing the SIYB programme, p.20

6. The Service-Product Continuum
Mostly goods
Mostly services
Canned
foods
Ready-made clothes
Automobiles
Draperies,
carpets
Restaurant
meals
Air
travel
Repairs: auto, house, landscaping
Insurance
Consulting
Teaching
Source: Marketing the SIYB programme, p.25

7. Attributes of the SIYB training product
Seller’s reputation
Color
Product warranty
Design
Product quality
Brand
Price
Physical characteristics of goods
Seller’s services
Packaging
Source: Marketing the SIYB programme, p.27

8. Elements in the communication process
Sender
Encoding
Decoding
Media
Response
Feedback
Message
Noise
Receiver
Source: Marketing the SIYB programme, p.31

9. The correlation between marketing objective, output and activities
Outputs
achieve
result in
Source: Marketing the SIYB programme, p.40