1. Website for promotion Marketing aspects
Project « Greg Evain »
Popote
Website for promotion
Marketing aspects

2. Table of contents Objectives Web Development Web Marketing
Future Strategy
Popote

3. Objectives
Toto

4. Creation of the front page “visit card”
Subject
Creation of the front page “visit card”
Toto
Professional musician
Jazz Piano Player
Young Side man

5. Content Clear presentation of Greg’s work
Objectives
Content
Clear presentation of Greg’s work
Photos/videos
Songs
Schedule of upcoming events & concerts
Visibility in the music industry in France and the UK
Communication Gate for target audience: BtoB & BtoC
Toto

6. www.gregevain.com Objective: Position on the web youtube dailymotion
google
Music web sites/ media
facebook
twitter €€
DATABASE:
- Fans
- Prof Clients
i-tunes
Amazon
Fnac
virgin      
Tonia
analyse

7. that can please to target audience:
Objective: Layout
Sober presentation
that can please to target audience:
Pop-jazz fans from 20 to 50
Professional clients
Musical Identity and simple but young style
Uniform style on all communication tools
Tonia

8. Draft Outlet
Charles

9. Web Development
Popo

10. Technical choices Web Development Constraints to enforce
Chosen Solutions
Easy to administrate website
Wordpress (CMS)
Reliable web hoster
OVH
Mail server
OVH “option”
Professional and sober layout
Artisteer
Official store
Paypal
Popo
ajuster derrière

11. Home page
Popo

12. Player
Popo

13. e-Store
Tonia

14. e-Store
Tonia

15. Paypal Gate
Tonia

16. Web Development
RSS
feed.xml
Charles

17. Browsers compatibility
Web Development
Browsers compatibility
Charles

18. gregevain.com/wordpress/
Web Development
gregevain.com/wordpress/
gregevain.com/wordpress-en/
Charles

19. Marketing strategy
Charles

20. Marketing
Player
Opens in a new page
Accessible from every page
Popo

21. Newsletter Separated clients lists in English and French sites
Marketing
Newsletter
Separated clients lists in English and French sites
Tonia
Ajouter template des mails

22. Newsletter Template 22
Tonia 22

23. Contact Form
Professional clients requests for performance booking. Adminitrated from dedicated address:
Tonia

24. Marketing
Dates
Upcoming events
Past events
Comments
Charles

25. Marketing
Concerts
Charles

26. Marketing
Comments
Charles

27. Marketing
News
Charles
Home page
News page

28. Marketing
RSS
Charles

29. Marketing
Links
Facebook
MySpace
Popo

30. Marketing
Links: a word about…
Dailymotion
Twitter
¨^$ù pote

31. Marketing
Google Tools
Google Analytics
Google Webmaster Tools
Charles

32. Marketing
charles

33. Marketing
Charles

34. Costs Artisteer license: €59,74 Subscription to OVH: €4,99/month
Marketing
Costs
Artisteer license: €59,74
Subscription to OVH: €4,99/month
Popo

35. Future Strategy
Tonia

36. To add… Design a Newsletter template Print out Visit cards
Future Strategy
To add…
Design a Newsletter template
Print out Visit cards
Upload Brochure on the contact page
Tonia

37. Music marketing tips A few tips to help Greg promote his music
Future strategy
Music marketing tips
A few tips to help Greg promote his music
Charles

38. Music Marketing Media need you Contact the media online
Future strategy
Music Marketing
Media need you
Contact the media online
Know where your target is
Charles
Communicate with clarity

39. Music Marketing Interactivity Demonstrate your expertise
Future strategy
Music Marketing
Interactivity
Demonstrate your expertise
Build goodwill by offering something valuable for free
Charles
Gain visibility with good content

40. Feedback
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41. Thank you for your attention
See you on
Tonia