1. MARKETING 160 – MODULE 3 Marketing mix, Mktg. Environment and Mktg
MARKETING 160 – MODULE 3 Marketing mix, Mktg. Environment and Mktg. Info…building a Situational Analysis
With Duane Weaver
Please organize yourself into your team tables
Prepare for iRAT

2. MODULE three Marketing mix, Mktg. Environment and Mktg
MODULE three Marketing mix, Mktg. Environment and Mktg. Info…building a situational analysis
iRAT
tRAT
Write Appeals
Debrief and questions
Team Exercise 1 – Ranking Questions
Team Exercise 2 – Assessing Examples
BREAK
SUMMARY one team lesson learned
Team Exercise 3 – BUILD Situational Analysis for your Brand
EXIT Ticket
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

3. i-RAT
You will have 8 minutes to complete the 10 question individual Readiness Assessment Test
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

4. 8:00 i-RAT iRAT OUTLINE tRAT APPEALS DEBRIEF EXERCISE 1 EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

5. i-RAT
4:30
6:00
4:00
1:00
5:00
2:00
2:30
5:30
1:30
3:30
TIMES UP!
7:00
3:00
0:30
6:30
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

6. TIME IS UP! i-RAT iRAT OUTLINE tRAT APPEALS DEBRIEF EXERCISE 1
BREAK
EXERCISE 3
EXIT TICKET

7. t-RAT Team readiness Assurance Test You will have 8 minutes
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

8. Decremental Scoring of Team RAT
Remember time is limited!
Right answer on:
1st try = 10 points
2nd try = 5 points
3rd try = 2 points
4th or 5th try = 0 points
Don’t find the correct answer on the first try?
Keep discussing and scratching to earn partial credit
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

9. 8:00 t-RAT tRAT OUTLINE iRAT APPEALS DEBRIEF EXERCISE 1 EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

10. t-RAT
4:30
6:00
4:00
1:00
5:00
2:00
2:30
5:30
1:30
3:30
TIMES UP!
7:00
3:00
0:30
6:30
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

11. TIME IS UP! T-RAT tRAT OUTLINE iRAT APPEALS DEBRIEF EXERCISE 1
BREAK
EXERCISE 3
EXIT TICKET

12. Scoring your Team Rat Right answer on first try = 10 points
Right answer on second try = 5 points
Right answer on third try = 2 points
Right answer on fourth or fifth try = 0 points
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

13. Keeping Track
Please enter your iRAT and tRAT scores on the sheet provided in your team folder
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

14. TEAM SCORES? HOW DID YOUR TEAM DO? tRAT OUTLINE iRAT APPEALS DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

15. 10 minutes Appeals Process
You can appeal AS A TEAM any questions that you believe were misleading, unfair, or inaccurate.
OPEN BOOK
Appeal must be IN WRITING (see appeals forms in your folder)
Include reasons and CITE EVIDENCE from the text to support your argument…OR…
If your appeal is based on misleading language in the question, you must include ALTERNATE QUESTION WORDING.
Appeals form in your folder
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

16. MODULE THREE Team ACTIVITY 1 of 3
COMPLETE TEAM ACTIVITY – SITUATIONAL ANALYSIS – QUESTIONS TO ASK:
An article entitled: “What is Situational Analysis in Marketing?” lists several questions you can ask when building your situational analysis.
From the list they present (see below on activity sheet in folder), as a team, RANK FROM 1 to 13 the MOST important (being 1) to the least important (being 13) to answer in a situation analysis. Be prepared to identify your most important and least important (be prepared to explain why).
You have 8 minutes to decide. USE the MOST and LEAST sheets of paper to write your answers.
Be prepared to REVEAL your MOST LIKELY answer first…at the same time.
THE QUESTION IS IN YOUR TEAM FOLDERS.
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

17. MODULE THREE Team ACTIVITY 1 of 3
TEAM ACTIVITY – SITUATIONAL ANALYSIS – QUESTIONS TO ASK:
Be prepared to REVEAL your MOST IMPORTANT answer at the same time.
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

18. MODULE THREE Team ACTIVITY 1 of 3
TEAM ACTIVITY – SITUATIONAL ANALYSIS – QUESTIONS TO ASK:
Be prepared to REVEAL your LEAST IMPORTANT answer at the same time.
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

19. MODULE THREE Team ACTIVITY 2 of 3 Situational analysis – BEST SAMPLE PLAN
COMPLETE TEAM ACTIVITY: BEST SAMPLE SITUATIONAL ANALYSIS
Looking at the FIVE SAMPLE SITUATIONAL ANALYSIS in your team folder (marked: A, B, C, D, E) take 15 minutes to look over the sample situational analyses.
Select the one you feel is the BEST situational analysis.
Use the ABCDE letters in your folders to REVEAL your answer when asked. Be prepared to explain why as a team you feel this is the BEST example of a situational analysis.
Be prepared to REVEAL your answer at the same time.
THE QUESTION IS IN YOUR TEAM FOLDERS. You have 15 minutes to decide.
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

20. LET’s REVEAL OUR ANSWERS (A, B, C, D, E) on 3, 2, ….
MODULE THREE Team ACTIVITY 2 of 3 Situational analysis – BEST SAMPLE PLAN
LET’s REVEAL OUR ANSWERS (A, B, C, D, E) on 3, 2, ….
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

21. MODULE THREE DEBRIEF DEBRIEF
From our discussions today are there any further items about situational analysis that are still murky that you would like to discuss?
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

22. BREAK TIME TODAY we will BREAK for 15 minutes before the DEBATE BREAK
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

23. SUMMARY SITUATIONAL ANALYSIS
Identify ONE lesson learned today as a team – let’s share.
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

24. MODULE TWO Team ACTIVITY 3 of 3
COMPLETE TEAM ACTIVITY: Situational Analysis – Building Our Plan
Discuss the data you have all brought today. Ask yourselves the questions on your activity sheet.
Determine NEXT STEPS: Before you leave today identify what the team needs to do to build and complete your SITUATIONAL ANALYSIS plan.
EXIT TICKET (as a team):
Identify your BRAND (you plan to bring to Nanaimo) along with a brief (one paragraph) description of what the brand is and the benefits it has to offer.
List your NEXT STEPS (as an action plan) that you will complete before next class.
Remember for next class you also need to prepare for: building the SWOT Analysis, Objectives, TSP (Targeting, Segmenting and Positioning) framework and Marketing Mix Strategies (you may need deeper research to do this well)
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET

25. THANK YOU FOR YOUR TIME For next class: Please have read:
CHP 4 (the Macro Environment pp and ) CHP 7 (pp , , 259, )
CHP 5 (pp , )
Surf the net and/or peer reviewed marketing journals about building a marketing plan
Download and familiarize yourself/review the remainder of the sample MARKETING PLAN (was posted for module three preparation)
Come prepared with a completed type written situational analysis and researched evidence to help you build your SWOT, TSP framework, and Marketing Mix Strategies as a team next class.
OUTLINE
iRAT
tRAT
APPEALS
DEBRIEF
EXERCISE 1
EXERCISE 2
BREAK
EXERCISE 3
EXIT TICKET