1. How to integrate social media into your business
BUSINESS GETS SOCIAL
How to integrate social media
into your business

2. The Social Media Revolution

3. Discussion Topics Why should my business use social media?
Basic set-up and overview of:
Facebook, Twitter and YouTube
Suggested social media tools/applications
Social media policies in the workplace
Questions

4. What is Social Media?
DEFINITION: participatory online media that utilizes the group to write and direct content, rather than a read- only media. Allows for direct contact between participants.
Cited from: ne.php?term=social%20media

5. Why should my business use social media?
Everyone else is doing it. Your customers and competitors are in the online social communities, therefore you should be as well.
Great tool to direct traffic to a pre-existing website or act as your website if your business does not have one.
Use as a learning tool to stay up to date with market trends and new information.

6. It’s All About Relationships
Be Transparent. In the world of social media, the users will catch on quickly if your content isn’t sincere & honest.
Be Giving. Provide some content to users that isn’t a sales pitch. (example – instructional videos)
Be There. Social media is about interaction; the commitment isn’t tremendous, but you do have to stay on top of your relationships with other users.
It’s All About Relationships
Networking has been a part of business since day one. The social media communities are now another venue to capitalize on networking opportunities.
Here are a few key ideas to be successful with your social media strategy.

7. B2B Social Media Stats
86% of B2B firms are using social, compared to 82% of B2C
More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing
Only 50% of B2B marketers formally analyze metrics to judge ROI – but those that do find online marketing more effective
B2B social media marketing spending will grow from just $11 million in 2009 to $54 million in 2014
For more read: B2B Social Media Statistics by Adam Holden-Bache

8. TWITTER

9. Twitter Set-up Fill out the following:
Full Name – Company name should go in this field
Username – Make this concise and easy to remember
Password – At least 6 characters, “be tricky”
– This can be used for other people to search for your company, if you so choose

10. Twitter Set-up Find sources that interest you
Twitter provides suggestions of other twitter users to follow based on topic (example – science)
Enter your and scan your address book to find out if any of your friends or colleagues already have a twitter accounts
Simply use the search field to enter a person or company’s name or twitter alias to find their account

11. Twitter Set-up Complete Your Profile & Settings
Under the Settings link you can find the following:
Account, password & notifications ( & mobile phone) options
A profile section where you add an image, your name, a website and a short (1 to 2 sentence) biography
The design (background) of the page can also be changed under settings

12. Twitter Vocabulary Hashtag: a way to designate related messages
Tweet: a single Twitter post
@messages: a reference to another Twitter user
Retweet: reposting another users idea or post
DM: direct message sent to another user
Tweetup: In-person gathering organized via Twitter
Fail Whale: Logo that appears when the site is over capacity

13. FACEBOOK

14. Facebook Set-up Initial Steps to make a fan page:
Sign-in to a pre-existing personal Facebook account or create one
The tool bar (shown here) will be on the left-hand side of the screen. Click See More if all choices are not shown
Click on “Ads and Pages” to create a fan page for your business

15. Facebook Set-up
Go to Create a Page - where you will complete the following:
- Click the circle for local business
Enter the business name (this will be a page name and
cannot be changed)

16. Facebook Fan Page Set-up
Add an image: upload your company logo
Provide some basic information: date founded, website, company overview, mission & products
Post Status Updates: update your Facebook fans
Promote this page on your website: provides an html code so that a “Like” button can be added to your company website
Set up your mobile phone: send status updates & upload photos/video from a mobile phone
Send status updates to your Twitter followers: connect your Twitter and Facebook account to simultaneously update both

17. I made my Facebook fan page … now what?
Post Updates about new products, offers, etc.
Post an event where guests can RSVP and comment
Upload pictures and video about your company, products or services
Post web links that relate to your business
Start discussions with fans on specific topics

18. YOU TUBE

19. YouTube Set-up Step one of easy sign-up
On the home page select Create Account
Enter a username (only letters & #) and check the availability
Enter Location (country) & postal code
Must enter DOB & gender. Meant for individuals to sign-up; does not effect the profile for your company.

20. YouTube Set-up Step two of easy sign-up
Enter an . This will be used to sign-in to your YouTube account and can be changed in your account settings.
Choose a password and complete the word verification.
ACCOUNT SET-UP IS FINISHED

21. Uploading Video on YouTube
Click Upload on the top of the screen and then the yellow Upload Now button
Choose the file from your computer
Give the video a title, brief description, tags (keywords) and a category – all ways to search for the video
Choose the privacy settings: Public vs. Unlisted vs. Private

22. Manage it all in one spot Plan tweets & watch trends
Social Media Tools
TweetDeck
Manage it all in one spot
SOCIAL OMPH
Plan tweets & watch trends

23. Social Media Resources
SocialmediaB2B.com
Marketingprofs.com

24. Business Guidelines for Social Media Suggested articles below:
A Corporate Guide For Social Media - Forbes.com
Is Your Social Media Policy Clear? - Entrepreneur.com
Effectively Using Social Media In the Workplace - Suite101.com
Social Media Use Must Include a Workplace Policy - Ceoworld.biz
10 Social Media Etiquette Tips for Business - Memeburn.com

25. Any Questions? Feel free to contact me via email:
Jenn Macey – Niagara Scientific Products / Precision Scale & Balance