1. Marketing APAC 2009 Sales Summit Primary colors EB Orange 246/137/51
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EB Yellow 255/200/40
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Light tint
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Marketing
APAC 2009 Sales Summit
Presented by: Amit Rahav● VP Marketing● February 3rd, 2009

2. Meet The Marketing Team
John
Dean
Lianne
Denise
Ori
Dana
Livia

3. Marketing Roles & Responsibilities
Sales Support
Corporate
Product

4. Agenda Selling Eyeblaster Services How can Marketing Help
Plans for 2009
Summary

5. Selling Eyeblaster Services
Owning the Rich Media Challenge
Owning the Campaign Challenge
Owning the Agency Challenge

6. Owning the Rich Media Challenge
Consultative Value
Relationship
Innovation
Service

7. Owning the Campaign Challenge
Consultative Value
Relationship
Innovation
Service
Consultative Cross Channel
KPIs
Conversions
Search
Std Display
Media Planning
Mobile / emerging
Affiliates

8. Owning the Agency’s Challenge
Acknowledge Problem
Compare Alternatives
Fears & Concerns
ACM Buying Decision
Implementation
Consultative Cross Channel
KPIs
Conversions
Search
Std Display
Media Planning
Mobile / emerging
Affiliates

9. How Can Marketing Help?

10. Growing Market Awareness

11. Advertising – H2 campaign in a nutshell
Eyeblaster Data
Total
Unique Video Viewers
437,296
Unique Interacting Users
104,656
Average Dwell Time
76.25
Forms filled
370
Leads generated included senior agency execs

12. Marketing Reach in APAC in Q4
Activities
Level 1
Impression
Level 2
Engagement
Level 3
Interaction
Creative Zone
N/A
14378 -*
Event - Booth
500
100
Event - Speaking
460
360
Newsletter
3615*
No data*
PR - online
134500
Webinar
3012 67 36
Website
13145 55
TOTAL
138,472
28,050 91
CREATIVE ZONE
-Visits: Eastern Asia: 4105; AU&NZ:4545; SEA:3826; Southern Asia 1903 Central Asia: 0 = total: 14378
-*no data available at the moment – goals weren’t set up in the analytics
Events booth
Adtech Shanghai
-500 attended the event
-100 visited the booth
-*? Left business cards ( didn’t receive data )
Event Speaking
Events covered: iMedia Bali, and MSN TW, MY, SG, JP
No of people attended the events
!!the number of people attended our session also included in level 1/people attended the event
NEWSLETTER
-*1205 s were sent EACH month in the quarter
-No data* - clicks can’t be tracked by region at the moment
PR – online:
3 PR were published. Number of visitors to the site is an estimated number based on Alexa.com and Google.
2 articles in Asia Media Journal
1 article in the Typepad.jp
WEBINAR
3012 invitation sent to APAC
67 registered
36 Attended the Branding the holidays webinar
WEBSITE
Level 2 = no of visits
Level 3 = No of contact us, signs up to the newsletter
APAC= AU and NZ, SE Asia, S Asia, E Asia, Central Asia, Melanesia, Polynesia, Micronesian Region
- Visits: 13145
Contact us and subscribe to showcase= 41+34=55

13. http://eyeteam/marketing Knowledge Sharing
All inclusive repository of materials
‘Official’ marketing kits
Field Generated Content
Event Calendar
And more

14. Knowledge – Help Us Help You
Use it !
Looking for feedback and ideas
Share field generated materials
Forward 'consultative' thread
You are exposed to new knowledge every day

15. Creative Zone Gallery, Blog, Resource Library, Community
Constantly updated & enhanced
~650 RSS Subsciptions

16. Creative Zone – Help us Help you
Continue pushing the Creative Zone
BLOG Ideas and content
Ads to add
Ideas for improvement
Promote the RSS feed !

17. www.eyeblaster.com New web site launched Phase 2 improvements
Regional web site/blog network plan

18. Research Working closely with GS Data Services team Quarterly bulletin
Research Note
Vertical materials
Management business reporting
Ad hoc sales

19. Case Studies Showcase value of our technology
Showcase value of our consult
Validation of Doubleclick Replacement
We currently have a pipeline but conversion rates are poor…

20. Case Study – Help us Help You
Debrief
Introduction (Background)
Primary Client Objective
Eyeblaster contribution
Campaign Execution (what ran & where)
Results

21. Sales Support RFP Support Direct mail Collateral Giveaways/premiums
Brief brainstorm

22. 2009 - The Revolution Continues

23. Foundations for 2009 Brand identity New Digital Evangelism discipline
Relationship with the press worldwide
Established social / content strategy
Integrated agency support (Mortar)

24. 2009 Areas of Focus - Marketing
Improved Sales Communication Support
Developing a consultative culture
Awareness, favorability of ACM
Reinventing product marketing

25. Public Relations Operating PR programs in 7 Countries
Assistance from YOU for local coverage
Q1 Pipeline
Analytics Bulletin Issue 3 - Conversions
Smart Versioning Press Release
Marketing magazine’s MARCH DIGITAL ISSUE (AU)
Channel Connect for Mobile
Channel Connect for Search Research Note
Sponsored Research – the state of cross channel advertising

26. PR - Leading Themes for 2009 Independent
Cross Channel & Campaign Management
Global Advertising
Research
ROI / Direct Response
Offline vs. Online

27. APAC Event Calendar Event Date Level of participation AdTech Sydney
March (Q1)
2 presentation slots
iMedia Brand Summit Malaysia
April (Q2)
1st day breakfast
2 * EB University
TBD (Q2)
Smart Versioning Training
Spikes Asia Singapore
September (Q3)
TBD
iMedia Brand Summit AU
Presenting Sponsor
iMedia Agency Summit Phuket
October (Q4)
Adtech Beijing
Beijing (Q4)

28. Partner Marketing How do we maximize the ‘return on relationship’
ADMA (Asia)
IAB (AU)
MSN (APAC)

29. Summary

30. Summary Own the big picture Solid marketing foundation
Tools and support to help you be the rock star
Feedback is encouraged !

31. Thank You !