1. Social media & web analytics

2. company overview
ONLINE SHOPPING- ENJOY FASHION SHOPPING WITH A DIFFERENCE!
KOOVS is the one-stop online fashion destination for all your fashion needs. Inspired by the international runways and the global street scene we offer wearable fashion at pocket-friendly prices, right to your doorstep.
With over 150 new products launching each week, Koovs.com provides you with an exciting collection to choose from every time you log in. Koovs.com is also the only Indian online shopping site to collaborate on exclusive capsule collections with well-known names in global fashion

3. COMPANY OBJECTIVES
Business Objective
To build Koovs.com into India’s one-stop digital fashion website
Marketing Objectives
Build our own label and establish its fashion credibility.
Bring strong international brands to the new Indian consumer..
Develop delivery and price promises for the consumer that are reliable, affordable and price-worthy.
Use technology to power the consumers’ fashion needs.
Social Media Goals
Increase brand awareness
Drive traffic to the website
Grow revenue and signups
Boost brand engagement
Build a community
Increase press mentions
Campaign Tactics
Plan & create brand assets
2) Evolve current communication strategy
3) Build a list of influencers/partners to engage

4. BRAND TRUTH HUMAN TRUTH PRODUCT/MARKET TRUTH
Affordable international style for fashion
International fashion destination
Engaging customer experience
Greater awareness about current fashion trends
Easy access to all brands/convenience
Emergence of AR/VR
Open to new experiences
Trendy, vibrant, young
Fashion conscious
BRAND TRUTH
HUMAN TRUTH
PRODUCT/MARKET TRUTH

5. TG for koovs.com

6. Tell us how koovs makes you
Campaign - one
Tell us how koovs makes you
“A Gentleman”
Winners will get to attend special screening of
A Gentleman
Brand Ambassadors

7. Content Strategy
15 second teaser after gentlemen movie trailer movie stars announcing the challenge
Infographic explaining How, where, when about the challenge
Images of movie stars with koovs wardrobe
Post informing challenge “to post a line with their photo and tag koovs"

8. PLATFORM Strategy
15 sec video teaser after the trailer and koovs regular ads (paid media)
Tweets campaign (paid & owned media), number of Retweets and hashtags of participants (earned media)
Posts and infographics (owned media) ,social channels like Buzzfeed (paid media) ,number of likes, shares and comments (earned media)
Images shared by movie stars (paid media), post and images shared by koovs insta handle (owned media). number of images, taglines by participants (earned media)

10. Performance metrics Objectives Create awareness and exposure
Social Activity
Contest
Metrics
Impressions and engagement rates
Impact
Brand awareness, share of voice

11. Campaign Two Buy the product on koovs site
Find your style with koovs
Buy the product on koovs site
Spot the product in photos-mix
Lucky few will get passes to chain-smoker event

12. Content Strategy
Video teaser informing about the offer and promoting koovs
Infographic explaining How, where, when about the offers
Testimonials of last year winners and their experiences both video and blogs format
Stories and images of selected participants with koovs selected design both in video and other formats

13. PLATFORM Strategy
Participants with koovs wardrobe attending chain-smoker event sharing stories on snapchat official page of koovs (owned media).
Tweets campaign (paid & owned media), number of Retweets and hashtags of participants (earned media)
Posts and infographics (owned media) ,social media channels (paid media) ,number of likes, shares and comments (earned media)
Images shared by movie stars (paid media), post and images shared by koovs insta handle (owned media). number of images, taglines by participants (earned media)
Information shared on website (owned media) and promoting on different channels (blogs & fashion communities) to spread awareness and improve SEO ranking (paid media)

14. Performance metrics Objectives Create awareness and exposure
Audience becomes customer
Social Activity
Contest
Product promotion
Metrics
Impressions and engagement rates
Conversion rate and assisted conversions
Impact
Brand awareness, share of voice
Conversions, revenue

15. Campaign 3
Koovs launches a Diwali collection for youth
Koovs with Filter-copy creates a content to promote idea of how koovs new catalogue for Diwali
Tradition meets trends

16. Posts and blogs to showcase how koovs is best for youth this Diwali
Content Strategy
Video teaser of content announcing partnership of koovs and filter copy for new range of cloths
Images of models in Diwali wardrobe to be posted on different social channels
Posts and blogs to showcase how koovs is best for youth this Diwali
Stories and images of customers with koovs new Diwali wardrobe both in video testimony and other formats
Complete 6 min content video to published by filter-copy on different platforms

17. PLATFORM Strategy
Models and customers with koovs new range attending Diwali festivals event sharing stories on snapchat official page of koovs (owned media).
Tweets campaign (paid & owned media), number of Retweets and hashtags of participants (earned media)
Posts and infographics (owned media) ,social media channels (paid media) ,number of likes, shares and comments (earned media) , 15 sec teaser posted on koovs and filter-copy page
Images shared by customers (paid media), post and images shared by koovs insta handle (owned media). number of images, taglines by participants (earned media) ##DIWALIWITHKOOVS
6 min Video posted on filter-copy YouTube channel.

18. Performance metrics Objectives Audience becomes customer
Social Activity
Product promotion
Metrics
Conversion rate and assisted conversions
Impact
Conversions, revenue

19. CAMPAIGN SCHEDULING – CAMPAIGN 1
Date
Activity Plan
Platform
Digital Media
Campaign 1
15 Aug-25 Aug
Press Release, Social media campaigns(Teasers)
You Tube, Facebook
Teaser video after movie trailor
16-Aug
17-Aug
Challenge Details announceent
Facebook, Instagram
Post on official pages
18-Aug
Promoted post
19-Aug
Promotion by stars
Twitter
Challenge tweet
20-Aug
21-Aug
Facebook, Instagram, Twitter
Promoted posts, retweets
22-Aug
Contestants upload
Post
23-Aug
Shares, likes
24-Aug
25-Aug
final day call out
Twitter,Facebook,Instagram
Challenge final day tweet and posts
26-Aug
Result Announcement
Facebook
Thank You video

20. CAMPAIGN SCHEDULING – CAMPAIGN 2
Date
Activity Plan
Platform
Digital Media
Campaign 2
27-Aug
Social Media Build up
You Tube, Facebook
Upcoming event video with teaser
28-Aug
29-Aug
Challenge Details announceent
Facebook, Instagram
Poster Details, Insta Video format
30-Aug
31-Aug
Testimonials from last year
Facebook
Posts
1-Sep
Shares, likes of posts
2-Sep
Own website
Video testimonials
3-Sep
Customer onboarding
New signups
4-Sep
Shares of video testimonials
5-Sep
6-Sep
Winner announcement
Thank You Video wth a catchy end
7-Sep
Event day
Snapchat
Snaps at concert

21. CAMPAIGN SCHEDULING – CAMPAIGN 3
Date
Activity Plan
Platform
Digital Media
Campaign 3
5-Oct
You tube Diwali build up
You tube, twitter
Partnership of Kooves and filter copy through video
6-Oct
You tube
7-Oct
8-Oct
9-Oct
Diwali wardrobe launch
facebook, Instagram
Poster, e catalog
10-Oct
running videos
11-Oct
Poster shares
12-Oct
Youth attraction
Instagram,facebook
attractive posters for wardrobe clothing
13-Oct
Likes and shares
14-Oct
15-Oct
Elated customers promotion
Facebook
Photo posters
16-Oct
Instagram
Image uploads
17-Oct
Campaign video
Intensive kooves promotion
18-Oct
19-Oct

22. THANK YOU !!!