1. Six Flags/Starburst Concert Series Sweepstakes
Objective
Deliver messaging about Six Flags Thursday Night Concert Series, drive traffic to theme parks, attract local press and drive brand awareness for supporting advertisers with a text to Win sweeps
Mechanics:
Consumers (13 and over) were able to enter via a promotional website, and via text message by texting the word “Juicy” to the appropriate short code.
Prizes:
(1) Grand Prize: A 4-day/3-night trip for four to winner’s choice of Six Flags Theme Park to attend a Thursday Night Concert including R/T air, hotel, two-day passes to Six Flags, a Meet-n-Greet with the band at concert and a $200 travel stipend
(25) First Prizes: Two General Admission tickets to the Six Flags Theme Park closest to winner’s residence
(50) Second Prizes: A STARBURST Gift Pack including; a T-shirt, a visor, and a 16 oz. bag of STARBURST Fruit Chews.
DJA Handled: Promotion administration, website design, technical development, text-2-win collection and management.