2. Better together with the Microsoft Enterprise Integration Services
#WPC16
Better together with the Microsoft Enterprise Integration Services
Girija Sathyamurthy
Sr. Product Marketing Manager
Microsoft Azure

3. Microsoft Worldwide Partner Conference 2016
4/25/ :45 PM
Goals for this session
Increasing importance of integration
Microsoft’s integration strategy and approach
Benefits of using the comprehensive integration solution
Microsoft integration solution in action: Demo
How to make the transition to hybrid cloud
Summary
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

4. Why is integration more important now than ever?
Digital transformation
App is king
Data is everywhere
Everything is connected
Integration is the backbone

5. Integration at the center of digital transformation
of large organization will establish a hybrid integration platform, by 2020
75%
of the cost of a mobile app project is concerned with integration
70%
of implementing IoT solutions will be spent integrating the various IoT components with each other and the back-end systems, through 2018
1/2 the cost
Source: Gartner “Market Guide for Hybrid Integration Platform-Enabling Technologies,” by Elizabeth Golluscio, Jess Thompson, Keith Guttridge, April 25, 2016

6. S4 Solution Specialist Sales Summit
About 39% of developers are focused on building cloud based Application integration
4/25/ :45 PM
39% of cloud developers are focused on building or have delivered cloud-based Application Integration
Which of the following types of applications are you currently developing using a cloud environment or have you delivered to a cloud environment in the past 12 months?
Application integration
Internal web business applications
Mobile sites/applications
High-performance computing
Application testing and QA
Corporate intranet
eCommerce site
Social computing/collaboration
A new business service
Marketing site
Batch jobs
39%
37%
35%
33%
32%
30%
27%
26%
25%
Source: Improve Quality and Speed with Application Testing in the Cloud, Forrester Research, Inc., January 28, 2016.
© 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

7. Microsoft Integration Platform

8. Microsoft’s Enterprise integration vision
BIZTALK SERVER
LOGIC APPS
About 39% of developers are focused on building cloud based Application integration
Microsoft’s Enterprise integration vision
B2B/EDI
AZURE SERVICES
CONNECTORS
API MANAGMENT
AZURE SERVICE BUS
Functions
Machine Learning
SQL Database
BLOB Storage
Azure Search
DocDB
IoT/Event Hub
HD Insight
Site Recovery
Tables
Cognitive Services
DNS
API MANAGEMENT
AZURE SERVICE BUS

9. Microsoft Enterprise Integration
Microsoft Worldwide Partner Conference 2016
4/25/ :45 PM
Microsoft Enterprise Integration
Logic Apps
Connect SaaS applications
Unlock value from hybrid deployments
Leverage Azure Services
BizTalk Server
Automate mission critical processes
Integrate on-premises LOB to SaaS apps
Support for new Microsoft Platforms
API Management
Discover, manage and secure connectivity
Turnkey solution
Gain insights
Service Bus
Cloud-based messaging service
Connect to the cloud
Secure and predictable message delivery
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

10. Spectrum of connectors
B2B/EDI
AZURE SERVICES
CONNECTORS
API MANAGMENT
AZURE SERVICE BUS
4/25/ :45 PM
Spectrum of connectors
Online
SQL Database
Service Bus
B2B/EDI
AZURE SERVICES
CONNECTORS
API MANAGMENT
AZURE SERVICE BUS
BIZTALK
LOGIC APPS
© 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

11. Breadth of Azure services
SQL Database
Azure Machine Learning
API Management
Functions
Site Recovery
DocDB
Azure Service Bus
B2B/EDI
AZURE SERVICES
CONNECTORS
API MANAGMENT
AZURE SERVICE BUS
BIZTALK
LOGIC APPS
Azure Search
IoT/Event Hub
Cognitive Services
BLOB Storage
Functions:
Make composing cloud apps easy
Easily integrate with Logic Apps
Cognitive
Services:
Sentiment analytics
Language and topic detection
Machine
Learning:
Intelligence and proactive management
Analytics that enable action

12. Benefits of the most comprehensive integration platform

13. On premises data gateway connectors
Connect anything
Logic Apps
SQL Database
Connect on-premises, hybrid and cloud applications
Run mission-critical, complex integration scenarios with ease
Enhance business productivity by automating business processes
On premises data gateway connectors
BizTalk Server

14. Manage agile business needs
Microsoft Worldwide Partner Conference 2016
4/25/ :45 PM
Manage agile business needs
Logic Apps
SQL Database
Quickly create workflows using visual designer
Position for the future with API centric connectivity
Easily connect custom on-premises applications to the cloud
API Management
Custom on-premises applications 1 2 3
API app
Web app
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

15. Transform your business
Microsoft Worldwide Partner Conference 2016
4/25/ :45 PM
Transform your business
Transform workflows into intelligent actions
Extract value from both on- premises and cloud applications
Build holistic integration solutions
Logic Apps
HD Insights
Machine Learning
Cognitive services
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

16. Demo Social media sentiment analysis and storage using Logic Apps
Microsoft Worldwide Partner Conference 2016
4/25/ :45 PM
Demo Social media sentiment analysis and storage using Logic Apps
© 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

17. Solidsoft Reply
Mark Usher

18. The Reply “Living” Network
Digital Media and Mobile
SAP Centre of Excellence
Architecture & Strategy
Warehouse Management On-Demand
Smart Communication Design
Security Consulting
Oracle CRM, PRM, BI
Supply Chain
Execution
Digital Content Integration & Delivery
Brand Engagement, Internal Communications Specialists
SAP CRM
Hybris e-commerce
Full Service Digital Agency
Cloud Hosting Solutions
Oracle Infrastructure, middleware, applications

19. Solidsoft Reply Who we are… What we do… Our services…
The Reply UK Microsoft practice in the UK
What we do…
Specialise in design and build of enterprise architectures and business applications for cloud and traditional environments with Microsoft technologies
Our services…
Full lifecycle ‘Enterprise Strength’ solution development
Architecture and road map planning
Consultancy and troubleshooting
Managed operational services
Business continuity support
Industry certifications
ISO 9001 and ISO 27001
Government IL3 development environment
GAMP5 (Pharma)

20. Technology Refresh Large UK high street frozen food retailer
> 860 stores in the UK
POS refresh programme
Need a fast way to add new stores
Implement innovative delivery mechanisms
New loyalty schemes and initiatives
Produced hybrid BTS (IaaS) logic apps (PaaS) solution
BTS for heavy orchestration and complex messaging
Logic Apps for controlling third-party SaaS utilisation
ExpressRoute connectivity to Azure data centre for dedicated bandwidth
Service layer utilising API management

21. “We chose Solidsoft Reply because they were a Microsoft Gold Partner
“We chose Solidsoft Reply because they were a Microsoft Gold Partner. We liked how quickly they responded to our requests, and their flexible support.”
Chris Howell, Head of Business Systems, Gatwick Airport
Driving Efficiency
UK’s 2nd largest airport
Most efficient single-runway airport in the world
Serving >200 destinations in 90 Countries
55 air traffic movements/hour
Needed to grow business/without physical expansion
Business partners (fuel, ground service, catering etc.) key to business
Decrease aircraft turn-around time
Implemented Azure service bus and management portal
Providing real time data to partners
Easily on-board new partner “subscribers”

22. Solidsoft Reply and Microsoft
Microsoft Gold Partner
Application development Application integration Application lifecycle management Intelligent systems (IoT) Cloud platform
Microsoft P-Seller Program Members PSSP and PTSP
Microsoft (MCS) Smart Teaming Partner
Microsoft TAP and CAT Program Members
Microsoft Global HiPo Partner Program Member
First Worldwide Microsoft Cloud Partner of the Year Award winners
100% Microsoft-focused
Founding Microsoft Azure Inner Circle Partner
Microsoft PAC members (Since 2005) Azure (AZPAC) Partner experience (PEXPAC)

23. Leverage the integration opportunities!
BizTalk Server CTP2 shipped!
Logic Apps coming soon
Enterprise Integration Pack public preview available today!
Learn more about Logic Apps
Learn about BizTalk Server 2016 CTP2
Try Enterprise Integration Pack
Sign up for BizTalk Server 2016 Technology Adoption Program (TAP)

24. Resources for your Cloud App Dev Practice
4/25/ :45 PM
Resources for your Cloud App Dev Practice
Join the Cloud App Dev Partner Community
[ ]
Find technical, sales, and marketing resources in the Cloud App Dev partner portal*
[ ]
Register for live and on-demand webinars
[ ]
*Use your Microsoft Partner Network (MPN) credentials to login to the portal. If you don't have MPN credentials, attach your Microsoft Account to your Organization MPN ID
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

25. Complete your evaluations… for a chance to win a prize!
Girija Sathyamurthy
Complete your session and conference evaluations here: aka.ms/wpcevals or though the mobile app
Thank you partner. We value your feedback.
Microsoft will donate $1 $5
for completing a session evaluation
for completing the overall conference evaluation
to the non-profit organization Right to Play, a Microsoft YouthSpark Partner