2. agenda Company Description Product Description Marketing Plan
Conclusion
Q&A

3. Company description
Founders
Location
Objective

4. Product description

5. Vending machine
Design
Features

6. Marketing plan

7. Competitive Market Jugo Juice freshERIZE Tim Horton’s McDonalds
Booster Juice
Competition
freshERIZE
Starbucks
Jugo Juice

8. Selling Propositions and Strategy
Accessible
Customization
Speed
Price
$7.00
Material
Personnel
Equipment

9. The Four Ps of Marketing
Product
New Product for General Mills
Fresh fruit and vegetables
Convenience
Healthy alternative
Quick/Simple
Tastes good
Place
Vending machine at Union Station
Potentially brought into other locations after testing
Promotion
Discount for using personal cup
Stamp card
Social media incentives
Advertising
Price
Competitive pricing
Based on market price

10. Promotional Strategy

11. Target Customers
DEMOGRAPHIC
Age
17+ Students with part-time jobs, and professionals on the go.
Education
High School diploma or higher
Family Life – Cycle
Single or married with kids. They are individuals on the go who likely commute to work or school and may not have time for a healthy breakfast or snack.
Psychographic
Lifestyle
Health conscious, on-the-go, love to try new things, enjoy being active (weather outdoors, in the gym or sports teams)
Forms of Entertainment
May enjoy outdoor activities, movies
Socially Responsible
Yes
BEHAVIOURAL
Reason/occasion for purchase?
No time to make breakfast/snack, but want a healthy meal replacement
How long to make a decision to purchase?
Quick decision, most costumers may take a few days (will walk by the machine and after a few days may decide to purchase)
Where customer purchases and/or uses product/service?
Where it is easily accessible on their route from home to work (GO Station)

12. Questions