1. Lily Flo Jewellery
The creative process for the Royal Academy of Dance ‘Ballet Collection’

2. Lily Flo Jewellery Jewellery company created in 2015
I make (nearly) everything by hand
I went to classes but taught myself on youtube, pinterest and books
I am inspired by Ancient Greek and Roman jewellery, but design for modern women
We have won awards
Our jewellery has appeared in magazines and blogs
We have just done our first exclusive collection with the Royal Academy of Dance and this is what I’m going to use as an example to take you through my creative process.

3. The process to create a creative product
The brief
Inspiration and research
Concept development
Sourcing materials
Production
Promotion
Sales and Distribution

4. The brief: To create a new premium jewellery collection for the Royal Academy of Dance

5. The Target Audience
Passionate young dancers about ballet. They love everything about it, from the grace, the discipline, the iconic ballerina and the history of dancing one of the most beautiful, graceful, feminine dances. Ballet has touched their heart and they want to carry something around with them that reminds them of where their passion lies.
Parents, friends, grandparents of the little ballerina. They know their friend/daughter/granddaughter loves ballet and when it comes round to birthdays or ballet exams they want to buy them a gift that embodies the spirit of their passion.

6. Creative criteria Researching jewellery trends
Style and occasion framework: Dainty, timeless, easy to wear, not too fashionable that it dates
Needs to be iconic, not cryptic, delicate like ballet
Colours: Pastel shades of pink and blue
Price range
Collection structure: necklaces and bracelets

7. Inspiration: the femininity and movement of ballet

8. Inspiration: Jewellery worn by Prima Ballerina’s such as Margot Fonteyn in the 1930s

9. Initial Concepts
From sketches
To samples

10. Initial Collection Presentation and Selection

11. Preparing the studio

12. Sourcing the gemstones and planning where they will go

13. Planning a piece

14. From a piece to a collection

15. Packaging them up to look beautiful

16. Photographing the pieces

17. Promoting the collection in the shops, to the press, website, blog and on social media