1. of the Season Sweepstakes
Orgullosa Secrets
of the Season Sweepstakes
Program Timing: 12/19/ /15/2014
Tactics: Sweepstakes presented via Facebook
Mechanics: Consumers could access the Sweepstakes via the promotion tab on the Orgullosa Fan Page or via a mobile site. To enter, entrants completed the on-screen registration form to receive an entry in that week’s random drawing, all subsequent weeks’ random drawings as well as the Grand Prize random drawing.
Prizes: One (1) Grand Prize: The Grand Prize winner will receive a $2,500 gift card and an Orgullosa Prize Pack consisting of select P&G products. Weekly Prize (4): Weekly Prize winners received an Orgullosa Prize Pack consisting of select P&G products.

2. Mi Herencia. Sweepstakes
Pampers Mi Equipo.
Mi Herencia. Sweepstakes
Program Timing: 5/21/ /15/2014
Mechanics: Consumers were asked to visit the contest application on the Pampers Fan page or the mobile site and first upload a picture of their baby and select their team that relates to their heritage to see a “picture” of their baby cheering for their country in the stands of a soccer game. Once a picture is uploaded consumers had the opportunity to enter the Sweepstakes by completing the online registraion form.
Prizes: One (1) Grand Prize: A one-year supply of Pampers diapers and wipes. First Prizes (25 total—five per each First Prize Random Drawing): One coupon redeemable for a package of Pampers diapers or pants, and one coupon redeemable for a package of Pampers wipes.

3. Charmin Election Puerto Rico Sweepstakes
Program Timing: 9/18/ /2/12
Tactics: Facebook Sweepstakes for Puerto Rico residents only.
Mechanics: Consumers visited the Haz Mas Con Menos Facebook Fan Page where they voted for Charmin Soft or Strong and then complete the online registration form to be entered into the sweepstakes.
Prizes: Charmin branded gift cards and Charmin product.

4. Orgullosa de Mi Herencia
Program Timing: 8/20/ /15/12
Tactics: Facebook Sweepstakes and Mobile Optimized Site
Mechanics: Consumers entered the sweepstakes on the Sorteo de Camisetas tab on the P&G Orgullosa Fan Page at or from a mobile optimized site by completing the on-screen registration form (including the desired country and size T-shirt) and answered the optional question, “What would it mean to be able to go back to your country?”, to be entered to win one of 70 Daily Prizes, as well as the Grand Prize. Registration Form was programmed to dynamically display the T-shirt with the country of origin selected by the entrant.
Prizes: Grand Prize (1): $10,400 towards a trip of the winner’s choice to the country of his/her heritage. Daily Prizes (3,990 total): A T-shirt.

5. The Orgullosa Project Program Timing: 5/6/13 - 6/30/13
Tactics: Charity Promotion on Facebook
Mechanics: During the Contest Period, five pre selected charities/organizations were featured on the Contest application and on the mobile accessible site. Consumers were asked to “Like” the Orgullosa Fan Page and vote for the Organization of their choice (once per person/Organization during the Contest Period). At the end of the Contest Period, the Organization with the most valid votes was considered the Grand Prize winner. And based on vote totals in the same order, the First, Second, Third and Fourth Prize winners were determined accordingly.
Prizes: All prizes were awarded as checks payable to the corresponding winning Organization as follows: Grand Prize: $22,500; First Prize: $18,750; Second Prize: $15,000; Third Prize: $11,250; Fourth Prize: $7,500

6. Pequeños Milagros de Pampers
Program Timing: 12/13/10-2/7/11
Tactics: Facebook Qualified Entry Sweepstakes
Mechanics: Entrants entered the Sweepstakes via the Milagros tab on the Pampers Latino Fan Page. To enter, consumers completed the registration form and shared their “Little Miracle” story (in 1,200 words or less).
Prizes: Grand Prize (1): Winner received a $5,000 scholarship

7. El Sorteo de mamelucos de Pampers
Program Timing: 4/2/12 - 5/31/12
Tactics: Hispanic Facebook Sweepstakes
Mechanics: To celebrate the Hispanic Heritage of Pampers Fans, participants entered for the chance to win a Onesie decorated with the country of their heritage. Fans could enter once a week and prizes were awarded weekly.
Prizes: (200) Prizes per week: A country specific onesie.