1. Revealing Social Networks in Your Qualitative Data: An Approach for Increasing Analytic Firepower In Qualitative Data Analysis
WILLIE L. MCKETHER
Department of Sociology and Anthropology
The University of Toledo
JULIA GLUESING
Department of Industrial and Manufacturing Engineering
Wayne State University
KENNETH RIOPELLE
Prepared for: 2007 ETHNOGRAPHIC and QUALITATIVE RESEARCH in EDUCATION Conference
Cedarville, OH

2. Agenda The Process At-a-Glance Highlight the 5-Step Process
Implications for Researchers
Questions and Answers

3. Interview Data to Social Network Data

4. At-a-Glance: the Five Steps1. 3. 4. 5.
MulitNet 2.

5. Qualitative Study of Migration
20th Century Domestic Migration
Study Population
Migration Cohort
Saginaw Cohort
Data Types:
Oral History Interviews
Secondary Sources
Census Data

6. Field Site – Saginaw, MI

7. Racially Divided Community
West
East

8. Social Network Data Analysis

9. Generational Network Map

10. School Network Map

11. Baker’s Dozen Network Map

12. Childhood Friends Network Map

13. Implications for Researchers
Bridge the Qualitative-Quantitative Gap
Robust, reusable process
Explore interview data from network perspective with social network software tools and methods
Thus, reveal your social networks in your Qualitative Data to increase your analytic firepower in Qualitative Data Analysis.

14. Demo of steps on CD includes:
Today’s PowerPoint Presentation
Copy of paper for today’s conference
Five sample interviews (Word files in (.rtf) format)
An Atlas.ti HU file (.hpr5) with the interviews coded
A SPSS Syntax with recode statements
MultiNet Node and Link Excel “.csv” files
INSNA- Corfu, Greece PowerPoint Presentation
A Podcast of INSNA presentation
The 22-page paper describing the conversion process in detail

15. Questions? Contact information: Willie L. McKether website: