1. DC Market Trends and the key focus areas within
May 2015
Andrew Kirker
General Manager – Datacentres
Schneider Electric

2. Agenda Datacentres – Still a great market and a disruptive force !
The DC Ecosystem – how DC resource is procured and used these days
Global and local market stats - rear view mirror and crystal ball
Areas of focus within the DC ecosystem
Summary

3. Global Confidence Levels
Source:Piper

4. Datacentres – a disruptive force in modern commerce!

5. Taxi Industry

6. Banking Industry

7. Dating Industry

8. In 2014 what did people do in one internet minute?

10. In 2014 what will machines do in one internet minute?

13. The Internet of ALL things
1990
2000
2010
2020
Number of
Meaningful interactions
Number of
connections

14. Data Growth and Telco challenge
We will store it as well…..

15. How DC resource is procured and used these days

16. DC Markets On Premise “Captive” Data Centre Services Cloud Services
IAAS
PAAS
SAAS
Enterprise DC
Server Room
Colocation
Managed Hosting

17. Markets Defined - Datacentre and Cloud Services
Datacentre Services
Business Process
Application OS
Server
Network
Infrastructure
Managed Services
Managed Unified Communications
Managed WAN Optimisation
Managed Security
Managed Infrastructure
Other
Managed Hosting
Rental of servers with basic services such as Monitoring and System Reboot
Colocation
Pure rental of data centre floor space, cage, or empty racks with basic power and bandwidth
Service Level
Price chargeable to customers
Cloud Services
Cloud Clients
Web, browser, mobile app, thin client, terminal emulator
SaaS
CRM, , virtual desktop, communication, games
PaaS
Execution, runtime, database, web sever, development tools
IaaS
Virtual machines, servers, storage, load balancers, network
Infra-structure
Platform
Application

18. Markets Defined - On Premise and Datacentre Access

19. So what are customers really doing?
On Premise Datacentre?
Colocation?
Managed Hosting?
Managed Services?
IAAS?
PAAS
SAAS?
Lets start with some history...

20. First they did this
Primary Data Centre

21. And then they did this
Primary Data Centre
Disaster Recovery

22. Then some went...
Active
If money was no object…

23. Then they
Data Centre Services
Primary
Active/DR

24. Building a Datacentre Ecosystem
Now they are
Cloud Services
Data Centre Services
On Premise
Building a Datacentre Ecosystem

25. How the IT Ecosystem decisions are made
Cloud Services
Data Centre Services
On Premise
Application Dependent Datacentre Ecosystem

26. The Global View

27. IT Environment and DC Business drivers Evolution
Reliable & Precision
Datacentre
Efficient & Reliable
Datacentre
Fast to deploy & Flexible
Datacentre
2020
2005
2015
2000
1995
2025
Hardware Protection
Data Protection
Network Economy

28. Where are the servers going?
Source: IDC, in number of X86 servers

29. Global market in 2014 by the numbers
IT market +4%
$62bn+23% Public Cloud
+1% Server
$25bn DCS Market +15%
8M Sqm
3M+ Racks
80% Utilisation
Sources – DCD, IDC, F+S, SE Internal

30. The Local View

31. Australian market in 2014 by the numbers
IT Market +1.7%.(inc Mobility)
+8.5% Server (density optimised)
Majority of IT market growth from Mobility
-8% Rack/Tower x86
$823m+18%
DCS (~$566Colo)
$900M+17% Public Cloud
240,000/480,000 sqm
4.5kW
8500 GWh up 6%
~85,000 in DCS
$7-12M per MW
+9% Increase in Energy Costs
Sources – DCD, IDC, F+S, SE Internal

32. Focus Areas within the DC Ecosystem

33. Strategy, re-architecture and move
Data Centre Services
On Premise
Cloud Services
Data Location ?
Financial Model?
SLAs ?
Latency ?
Physical Location ?
Providers Facility ?
Redundancy ?
Visibility ?
Down Sizing ?
Efficiency ?
Availability ?
Modularity ?

34. Right Sizing what’s left behind
On Premise
PUE =
Total Power
IT Load
75%
100KW = IT Load
200KW Total Power = (IT Load + Infrastructure)
2.0 = PUE
$157,680 = $ on Support infrastructure
25KW = IT Load
100KW Total Power = (IT Load + Infrastructure)
4.0 = PUE (not optimised)
$118,260 = $ on Support infrastructure
25%
Could be PUE 1.5 and save nearly $100K per year in energy on support infrastructure

35. Software Defined Datacentre Infrastructure
90+% Manage to limit
0% Zombie Servers
Capacity planning
Budget savings
Dramatic reduction in human error
High availability where needed
Non Software Defined
80% Manage to limit
5% Zombie Servers
Capacity emergencies
Budget Blow-outs
50% + of downtime human error
High availability everywhere

36. The On-Premise DC – many ways to approach
Traditional
Central UPS
CRACs
Raised Floor
Cold Aisle Containment
Modular
DC POD System
Modular power cooling
High density
Ultra low PUE
Prefab
Speed & Simplicity
Redeployment
Performance
Opex Models

37. Comms Links and Access Nodes
Customers
Cloud Provider
Your On Premise
DCS Provider
Your People

38. Summary
Datacentres are not going away, they are the engine room of commerce. The world would stop without them!
Organisations now aquire their DC using a menu of offers to build an Ecosystem
In building the Ecosystem there is a number of areas that require focus for the IT manager and are an opportunity for IT resellers and contractors alike.