1. A Survey of Tried and Tested Technology Tools in
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A Survey of Tried and Tested Technology Tools in
Undergraduate Online Business Courses
Esmeralda de los Santos, Ph.D. Nursen Zanca, Ph.D., Ana Gonzalez
University of the Incarnate Word
OTHER SOURCES for TEACHING
ONLINE ECONOMICS
MLOs AND TECHNOLOGY APPLICATIONS
IN ECONOMICS
MLOs AND TECHNOLOGY APPLICATIONS
IN MARKETING
INTRODUCTION
Instructors new to online teaching face the daunting task of learning new technology techniques, understanding Quality Matter’s 43 Standards from the Higher Education Rubric and selecting from a rich inventory of
Learning Management System (LMS)
tools, publisher technology offerings,
and other vendor assets. Alignment is
a perplexing task!
FEDERAL RESERVE BANK OF
SAN FRANCISCO
MODULE #1: ASSESSING THE MARKETPLACE
MODULE #1: SUPPLY & DEMAND
MLO: Students will be able to explain the difference between movement along a curve and the shift of a curve.
BLOOM’S TAXONOMY: UNDERSTAND
TECHNOLOGY TOOL: EconMovies
MLO: Define and explain marketing concepts.
BLOOM’S TAXONOMY: REMEMBER
TECHNOLOGY TOOL: Cengage MindTap Flash Cards
FOUNDATION FOR TEACHING ECONOMICS
ECONOMIC EDUCATION WEB: Economics Resources for University & College Teaching
In this poster session, we will:
state QM Standards 4.1, 4.5, and
6.1;
2. inventory LMS and publisher
offerings;
review our Course Learning Objectives (CLOs) in
introductory Economics and Marketing classes using
Bloom’s Cognitive Taxonomy, and
link MLOs and technology tools to QM Standards 4.1,
4.5 and 6.1.
MITOPENCOURSEWARE
Free Online Course Materials
THE ECONOMICS NETWORK
Using the Web to Teach Economics: The Handbook for Economics table/web.pdf
QM STANDARDS SELECTED
4.1 The instructional materials contribute to the achievement of the stated course and module/unit learning objectives or competencies
4.5 A variety of instructional materials is used in the course
6.1 The tools used in the course support the learning objectives or competencies.
Suggested Process for Selecting Appropriate Technology
MLO: In the case of a shortage or surplus, students will explain how price moves the market back to equilibrium.
MLO: The student will relate and apply marketing concepts to a current business scenario.
Determine the Course Learning Objective: The student will be able to identify, define and describe marketing terms and concepts.
Identify Bloom’s Cognitive Taxonomy Classification: Remember
Determine the appropriate technology tools: Case videos, flash cards, e.g., Study Mate, quizzes, Kahoot, Socrative.
Refer to the Standard:
6.1 The tools used in the course support the learning objectives and competencies.
BLOOM’S TAXONOMY: UNDERSTAND
BLOOM’S TAXONOMY: APPLY
TECHNOLOGY TOOL: Blackboard Discussions
TECHNOLOGY TOOL: ThinkEconomics: Modeling Economics Principles
LMS and Publisher Technology Tools
Selected Blackboard
Learning Management
System Technology Tools
Other Vendor
Tools
Announcements
Assignments
Blogs
Blackboard Collaborate
Discussion Board
Gradebook
Groups
Kaltura Media
Mashups 
Plagiarism Checker
Respondus
LockDown
Browser
Rubrics
Safe Assign
Soft Chalk Cloud
Study Mate
You Tube
Wikis
Zoom
Padlet Wall.com
Quizlet.com
Kahoot.it
Sway.com
Socrative.com
Poll
Everywhere.com
Clickers
Bloom’s Cognitive Taxonomy: Slide Chart
MODULE #3: PRICING CONCEPTS
MLO: The student will be able to determine how supply and demand curves determine a market’s equilibrium price and equilibrium quantity.
MLO: The student will use break-even analysis calculations to compute a company’s product break-even point.
BLOOM’S TAXONOMY: APPLY
TECHNOLOGY TOOL: Merlot Business
BLOOM’S TAXONOMY: ANALYZE
TECHNOLOGY TOOL: SAPLING LEARNING / ECONOMICS
Publisher Based Technology Tools
Multimedia Resources
Marketing
Economics
Connect Yard
Study Hub
Read Speaker
YouSeeU
CNowHomework
Adaptive Test Prep
Flash Cards
My Contents
Flip It
EconEdActive
Launch Pad
Learning Curve
Sapling Learning
Creative Commons
Google Videos
Merlot II
MIT Channels – MIT
Sloan
TED
TED-Ed Videos
TED-YouTube
NBC Learn Higher Ed
Persky, A. M, & Zakrajsek, T. D., Creative Commons©2014