1. The Recruitment Challenge

2. Who are we?
Training for Business is part of the NHTA Ltd group – established 1983
Deliver business based apprenticeships across the East Midlands
Ofsted Outstanding
We pride ourselves on flexible and high quality delivery for employers

3. Times are a changing….

4. The Present
Ageing work force
Low unemployment
Competition
New type of person entering/in the market
Not just after money – lifestyle is king
Productivity

5. Recruitment as a Selling Process
Sizzle not the sausage
Value Proposition – what's yours?
BUT remember expectation management.. Get them and KEEP them

6. What We Do – Value Proposition
What is our value?
Innovative and different perks
Not focused on traditional benefits
Designed to drive the business forward
Promotion of work life balance and happy environments
Staff are our greatest assets – let them be your canaries

7. What We Do – Value Proposition
Birthday entitlement
Pub/Afternoon Tea/Restaurant ad hoc events
KPI’s driving the business… with a fully paid holiday!
Early finishes on the last Friday
Star Employee Awards
Plus Easter egg hunts, advent calendars, flexible leave around children
Happiness surveys
Staff taking staff meetings and attending management meetings
Psychometric testing and team profiling

8. So you have a value proposition – what now?
Advert content – sell the sizzle – its your shop window
LinkedIn
Indeed or online sites
Your own website – does it reflect your values?
Facebook and facebook advertising
Staff referrals
Consistency is key – don’t just recruit roles when you need to!
Create and nurture a talent pool
Think differently….

9. Do you have a target personnel?

10. Example You have job adverts for job A and job B off Indeed.
In your tables answer the following questions:
Positives and negatives of each?
What do you feel when you read the advert?
Who would you work for and why?.. What are the main selling points?

11. Using video is a great way of making your possible new staff FEEL
Staff are people – create something that the right people for your organisation want to be part of
Videos engage people more than text.
You must understand what your value proposition is. It must have a purpose.

12. What else is happening out there?
Work place environments – google and the slide, swings, video games rooms
Open and shared environments – away from desks
Flat management structures – Cheetham Jackson
Social and community give back days – Experian
Unlimited holidays

13. Thoughts to take away… Who is your target new personnel?
What is your value proposition?
Do people know and understand your organisations culture and values?
How could your organisation recruit differently?