1. Advertising Assessment Part 2: Creating your story board
Aims:
To learn the technical features of a TV advert that you need to include
Begin developing a plan/plot for your TV advert

2. To recap: Create a story board for a TV advert of your product
Write an evaluation of your magazine and TV adverts, explaining their features and how they are effective

3. Key things to know about and use:
A range of camera shots
Editing
Diegetic and Non-Diegetic sound
Mise en Scene
Your TV Advert should be 25 – 30 seconds long and needs a broad range of these features to gain good marks

4. Camera Shots

12. Editing Techniques Aims:
To look at a range of editing techniques, their definition and effect.
To analyse a film trailer, and discuss the editing and camera techniques used.

13. Editing
This refers to how one shot ‘cuts’ into another shot. There are a huge number of ways you can use editing to connect shots together, and each has a different effect.
eg, Parallel Editing in a Rihanna video:
Rapid Editing in Casino Royale:

14. Sound and Mise-en Scene
Aims:
To learn how sound and mise-en-scene are used in film/advertising
To analyse some examples

15. Sound DIEGETIC We can see the source of the music/sound on the screen.
Conversations, radio, a CD, or the crash of waves etc.
The actors can hear these sounds.
NON-DIEGETIC
There is no source of the sound on screen.
It is added by the director after filming
Eg. Soundtrack, stings (musical explanation marks!) or a voice over.

16. Mise en Scene
This is a French term meaning ‘put into the frame.’ the Mise en Scene is literally everything you see in a scene. This includes:
How the actors perform
The setting
Costume and make up
Colour
Lighting effects

17. Laptop = career distraction?
Soft, warm colours
Subtle lighting
Characters are close
Laptop = career distraction?
A Happy Marriage? Mise en scene signifies a warm, close relationship although the presence of the laptop implies the husband’s career may be a threat to the marriage

18. Isolated character / body language Stronger lighting - more shadows
Cold, harsh colours
Isolated character / body language
Stronger lighting - more shadows
Threat from behind?
Alone in the Dark - Mise en scene signifies fear and anxiety

19. Watch the adverts and fill in the boxes
Toyota Yaris:
Hugo Red: For Men

20. In what ways is Jared Leto presented to be a determined individual in the Hugo Red advert?
How does the Mise-en-Scene in the Toyota advert make the car appear stylish and sophisticated?

21. Using your notes, write a short analysis of the camera shots used in the Toyota Yaris advert, explaining their effect.

22. The Dark Knight Rises Dark knight Rises trailer:
Your task is to write a detailed analysis of editing and camera shots used in the trailer.
In two columns, write a list of all the camera shots/editing techniques used
What mood is the trailer trying to establish? How are the editing and camera shots used to create this?

23. The Godfather

24. Write a 10 bullet point plot for your TV advert. Due next Thursday
Homework:
Write a 10 bullet point plot for your TV advert.
Due next Thursday