1. This Girl Can - Nottinghamshire
How much fun have we had?

2. My aim today

3. THE FEAR OF JUDGEMENT – Insight is key…….
Where did we start?
THE FEAR OF JUDGEMENT – Insight is key…….

4. What did we create? Nottinghamshire offer for This Girl Can
Notts This Girl Can
Made it local – advert and documentary
Partnership working
Sport Nottinghamshire and NCC
International Women’s Day-March 15
Pledge commitment's
Drive to website

5. Case study
Charmaine Daley-Zumba “I looked around me and there were women of all shapes, sizes, abilities, ages but each wore a big smile. Finally, I fit in”

6. Ambassador recruitment – June 15
Recruitment and launch
Ambassador recruitment – Four sectors
Amazing uptake – clear call to ACTION

7. Make it fun and viral

8. Trying to be different Everyone loves to go to the movies
Broadway red carpet
Notts TV - On the sofa and broadcast
Amazing women talking about…
The fear of judgement
Making it real

9. Did it work?
But ACTION is very different
LOW conversion
Why?????

10. People and a culture

11. People BUY people

12. What are we doing now Improved website and content
Better activity finder
Engaging women through proven delivers
Dedicated sessions in activities with high demand
Change the offer to suit the women you are targeting
don’t expect women to change to fit sport and exercise
Cycle, run, fitness, swimming, netball
Keeping it real

14. What have we done

15. What have we done?

16. Enjoy….. The last couple of months as….
Wk&feature=youtu.be

18. Don’t listen to me…..
Listen to this amazing lady……
“CATH RODKOFF”

19. Where are we going?
What can we do together?
You tell me….

20. Thank you

21. More talent… e

23. WOW HEY……
1 lady described after the Neon party that it was her first time doing Zumba. She had been messaging me prior to the event with concerns that she didnt know anyone and she felt really nervous. I caught up with her after and she said she had been at home 2 hours before in tears: Sad tears that she felt fat, how had she got to this? Inactivity, unfit, used to be a dancer but now felt an uncoordinated mess, gym trousers didnt fit, tops were too tight and boasting 'belly rolls'. She came in and felt really 'Small and insignificant'. I noticed during the Zumba within 5 mins she went from 'small' to 'HUGE' and raving like there was no tomo! At the end she described the contrast of her prior feelings to how she now felt positive, inspired to get moving and keep moving, she didnt feel judged by anyone, she felt supported by the room of multiple women, she felt happy and best of all 'I smiled like a chesire cat the whole way through'!!!!!