1. Strategic Enrollment Management at UCCS

2. Campus Strategic Initiatives
Academic Innovations
Business Enterprise Management
Efficiency & Effectiveness Measures
Innovation Partnership Development
Strategic Enrollment Management

3. Fall – Enrollment Trends

4. Fall 2009 Census Overall Student Credit Hours up 6.7%
Most notable growth in:
New transfers (+10.4%)
Minority students (+10.6%)
Graduate students (+15.6%)
College of Education (+22.3%)
College of Engineering (+13.5%)
School of Public Affairs (+46.4%)

5. Retention/Persistence (Fall 2008 First-time Freshmen)

6. Retention/Persistence (Fall 2008 First-time Freshmen)
College
Total N
N Retained
Retention Rate
Business
174
126
72%
Engineering
114 92
81%
Nursing 79 61
77%
Letters, Arts, & Sciences
764
472
62%
LAS Declared
471
317
67%
LAS Undecided
132 70
53%
LAS Pre-College
161 85
Public Affairs 27 20
74%

7. What is Strategic Enrollment Management (SEM)?
Strategic Enrollment Management is a concept and process that enables the fulfillment of institutional mission and students’ educational goals.
- American Association of Collegiate Registrars and Admissions Officers

8. Student Success Continuum
Traditional Enrollment Perspective
Recruitment/
Marketing
Financial
Aid
Classroom
Experience
Co-curricular
Support
Degree/Goal
Attainment
Student’s college career
Admissions
Orientation
Academic
Support
Retention

9. Student Success Continuum
SEM Perspective
Recruitment/
Marketing
Financial
Aid
Classroom
Experience
Co-curricular
Support
Degree/Goal
Attainment
Student’s college career
Admissions
Orientation
Academic
Support
Retention

10. Enrollment Planning Model
Meeting
Goals
Typical
starting point
Tactics
UCCS SEM Plan
Strategies
Starting point for long-term success
Enrollment Infrastructure
Structure, Staffing, Skills, Systems, Service
Data Collection and Analysis
Clear Mission and Goals

11. UCCS SEM Plan AACRAO SEM Conference, November 2008
SEM Working Group: SEM Planning Document
Planning Assumptions
Student data
Existing resources
June Leadership Team Retreat

12. New Initiatives Underway
Chair: Registrar
Chair: AVCAA
SEM Steering Council
Chair: Chancellor
Academic Affairs Group
Student Success Group

13. Academic Affairs Group
Faculty and staff from the colleges and Student Success
Two early areas of focus:
Communicating the quality and nature of academics at UCCS to prospective students in program-specific ways
Academic impacts on retention
At-risk: identifying and addressing students and courses
Undecideds and pre-professional majors

14. Student Success Group
Student Success, Financial Services and Academic Departments and Faculty.
Early Areas of Focus – Recruitment and Persistence and connecting to campus.
Expanded and orchestrated efforts
Integration and coordination across units
Short and long term strategies building on initiatives in CRM, Recruitment, Tours, Orientation and progression towards degree.

15. New Initiatives Underway
Reach Higher Marketing Campaign
Sets messaging and creative tone for advertising, promotion & recruitment
Promotes student, faculty, alumni stories
Expected three-year life span

18. New Initiatives Underway
Reach Students Earlier with Direct Marketing
Tailor specific messages to students based on their characteristics, for example:
Academic preparation
Academic interests
Where they live
22,000 postcards to high school seniors
All well-qualified, most expressing interest in a major we have
Colorado, California and Arizona

21. Also on the Agenda Graduate Student Recruiting and Retention
First Generation, Low-Income and Historically-Disadvantaged Populations in Southern Colorado
Transfer Students and Adult Learners
Distance Education and Extended Studies