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Microsoft 2016 4/26/ :56 AM BRK2232 Combine SQL Server, R, and Cortana Intelligence for advanced analytics in the real world Rafal Lukawiecki Data Scientist Project Botticelli Ltd @rafaldotnet © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Objectives Why combine SQL+R+Cortana?
Real-world advanced analytics, data science, AI The information herein is for informational purposes only and represents the opinions and views of Project Botticelli and/or Rafal Lukawiecki. The material presented is not certain and may vary based on several factors. Project Botticelli Ltd and Microsoft make no warranties, express, implied or statutory, as to the information in this presentation. Copyright © 2016 Project Botticelli Ltd unless noted otherwise. Some slides contain quotations from copyrighted materials by other authors, as individually attributed or as already covered by Project Botticelli Ltd or Microsoft Copyright ownerships. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Project Botticelli Ltd as of the date of this presentation. Because Project Botticelli & Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft and Project Botticelli cannot guarantee the accuracy of any information provided after the date of this presentation. Project Botticelli makes no warranties, express, implied or statutory, as to the information in this presentation. E&OE.
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Study with projectbotticelli.com Online training PPTs Offer
Data Science Data Mining Introduction to BI & Big Data Power BI DAX Cube Design MDX Excel BI PPTs projectbotticelli.com/ppt Offer $50 off annual memberships (exp 31 Oct 2016): 50IGNITE2016
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Learn with me! Hands-on 5-day Practical Data Science (SQL+R+Cortana) class: London 24 Oct technitrain.com/coursedetail.php?c=68 Chicago 7 Nov sqlskills.com/rafal Zurich 14 Nov ch.atosconsulting.com/rafal Oslo 21 Nov glasspaper.no/rafal Stockholm 28 Nov cornerstone.se/rafal More info: projectbotticelli.com/courses
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Why do my customers need advanced analytics?
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4/26/2018 Why? Discover reason behind success, failure Understand customers, products, patterns Accurately plan future Experiment before making decisions Experiment with autonomous decision making (AI) © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Advanced analytics, or data science, or artificial intelligence?
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Prepare Explore, visualise Data science Acquire Advanced analytics
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Data science more than data engineering
Scientific method of reasoning applied to data and analytics Hypothesis, experiments, facts, logical reasoning + data engineering
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Data science Data wrangling (munging), retrieval + storage
Data mining & machine learning Statistics Big data Data science
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AI in practice Machine learning models Business change
Autonomous, “intelligent” decisions Business change AI in practice Artificial Intelligence System that perceives its environment and takes actions to maximize its chance of success. Russell & Norvig, 2003
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Real-world team for advanced analytics
Data expert Data scientist Domain expert Real-world team for advanced analytics
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Example: hospital readmissions
Does enough data show examples of readmission? Are the predictable patterns of readmitting? Can we reduce readmissions? What is readmission? Example: hospital readmissions
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4/26/ :56 AM Tools we use © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Chart from "2015 Data Science Salary Survey” used with permission.
© 2016 O'Reilly Media For more info, and great titles on data science, visit oreilly.com
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Chart from "2015 Data Science Salary Survey” used with permission.
© 2016 O'Reilly Media For more info, and great titles on data science, visit oreilly.com
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My recommended approach
SQL Server 2016 Data Mining SQL Server 2016 R Services Cortana Intelligence Suite: ML Easy, visual, intuitive, Excel, just works! Statistics, packages, enterprise scalable Advanced algorithms, ready-to-use, web services
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Data in my practice: on-prem
4/26/2018 Data in my practice: on-prem SQL Server 2016 SQL Operational Data Store (ODS) SQL Data Warehouse R and Microsoft R Server Hortonworks Data Platform (HDP) Hadoop Distributed File System and Hadoop compute Open source: Redis, Cassandra, MongoDB © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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SQL Server 2016 PolyBase Combining relational & big data
4/26/2018 SQL Server 2016 PolyBase Combining relational & big data SQL Server Hadoop Predicted premium: ************************ ********************** ********************* *********************** $658.39 T-SQL query Name DOB State Denny Usher 11/13/58 WA Gina Burch 04/29/76 © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Data in my practice: cloud
4/26/2018 Data in my practice: cloud Azure SQL Database Replication and SQL Server Stretch Database Azure BLOB, Table Azure Data Warehouse HDInsight & Azure Data Lake DocumentDB Redis © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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SQL Server Analysis Services Data Mining
SQL Server: much more than a database SSAS DM: Machine learning and visualisation Older technology but still very useful Relatively easy to use and deploy Good visualisations especially for cluster analysis and debugging, decision trees, association rules and sequence clustering
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Demo 1. Finding pivotal products (MBA) 2
Demo 1. Finding pivotal products (MBA) 2. Customer lifetime value Microsoft SQL Server 2016 Analysis Services
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Microsoft R Microsoft R Open Microsoft R Client Microsoft R Server…
…for Hadoop, …for Teradata, …for Linux (SUSE, Red Hat/CentOS) Microsoft SQL Server 2016 R Services Microsoft R Open in Azure ML Formerly Revolution Analytics
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Why R? Add statistical strength and elegance to your analysis
7000+ packages that answer your complex questions
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Demo Do elderly with dementia stay longer in hospitals
Demo Do elderly with dementia stay longer in hospitals? Microsoft R, RStudio
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R and big (complex) data
Traditional R cannot cope with larger datasets or high-performance computations, but… Microsoft R Server can Parallelism, performance, scale No need to move data (in-database) Enterprise deployment ready
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Demo Mortgage default risk factor modelling Microsoft SQL Server 2016 R Services, R Tools for Visual Studio
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Cortana Intelligence Suite
4/26/2018 Cortana Intelligence Suite Suite (like Office) of Microsoft advanced analytics and intelligence services Simpler to buy Service integration One team Joseph Sirosh, CVP © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Cortana Intelligence Suite
4/26/2018 Cortana Intelligence Suite Azure SQL Data Warehouse Data Lake Machine Learning, R, Python HDInsight, Spark Stream Analytics Data Factory Event Hubs Data Catalog Power BI NoSQL HBase, DocumentDB, MongoDB, Azure Table, MemcacheDB, Redis, HDP, CDP Intelligence Gallery Models: mfg, finance, retail, health… Cognitive Services: vision, emotion, video, face, speech, speaker, text, language, knowledge, search APIs Bot Framework Cortana Assistant Integration Bing Predicts Storage Analytics Flow & discovery Exploration, visualisation Includes consulting © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Demo Customer lifetime value Cortana Intelligence Suite: Azure Machine Learning + SQL Azure
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In my practice: hybrid analytics
It all works together very well On-prem starts all projects Cloud is collaborative Hybrid is powerful—and easy!
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Demo Financial forecasting Microsoft SQL Server 2016, SQL Server 2016 R Services, SQL Azure, Azure ML and Power BI
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Summary Now: advanced analytics with data science
4/26/2018 Summary Now: advanced analytics with data science Get ready for artificial intelligence tomorrow Microsoft SQL Server 2016 Microsoft R Cortana Intelligence Suite Chicago: 7 Nov sqlskills.com/rafal projectbotticelli.com BI video tutorials, PPTs, and articles $50 off annual: 50IGNITE2016 projectbotticelli.com/courses Discover: rafal.net © 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Free IT Pro resources To advance your career in cloud technology
Microsoft Ignite 2016 4/26/ :56 AM Free IT Pro resources To advance your career in cloud technology Plan your career path Microsoft IT Pro Career Center Cloud role mapping Expert advice on skills needed Self-paced curriculum by cloud role $300 Azure credits and extended trials Pluralsight 3 month subscription (10 courses) Phone support incident Weekly short videos and insights from Microsoft’s leaders and engineers Connect with community of peers and Microsoft experts Get started with Azure Microsoft IT Pro Cloud Essentials Demos and how-to videos Microsoft Mechanics Connect with peers and experts Microsoft Tech Community © 2016 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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Please evaluate this session
4/26/ :56 AM Please evaluate this session Your feedback is important to us! From your PC or Tablet visit MyIgnite at From your phone download and use the Ignite Mobile App by scanning the QR code above or visiting © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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4/26/ :56 AM © 2014 Microsoft Corporation. All rights reserved. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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