1. IBM Mobile Foundation and Worklight V5.0
Craig Porter
IBM Mobile Business Development, WW WebSphere Business Development
IBM Mobile Foundation and Worklight V5.0 1
File Name Here.ppt

2. Mobile is a mandatory transformation
10 Billion
devices by 2020
61%
of CIOs put mobile as priority
increased productivity with mobile apps
45% 2

3. Mobile applications deliver tremendous benefits
Business to Enterprise
Business to Consumer
Improve customer satisfaction
Deeper customer engagement and loyalty
Drive increased sales through personalized offers
Customer service
Competitive differentiator
Improve brand perception
Deeper insight into customer buying behavior for up sell and cross sell
Improve in store experience with mobile concierge services
Increase worker productivity
Improve claims processing
Increase revenue through sales engagements
Extend existing applications to mobile workers and customers
Increase employee responsiveness and decision making speed
Resolve internal issues faster
Reduce cost by utilizing personal owned instead of corporate owned devices

4. But also with some unique challenges
How do you quickly:
Engage with anyone, customers, partners or employees, no matter who owns the device
Extend to anything, from instrumented machines to a broad spectrum of smart devices
Execute business anywhere, with ubiquitous, trusted and secure transactions
Top Mobile Adoption Concerns:
Security/privacy (53%)
Cost of developing for multiple mobile platforms (52%)
Integrating cloud services to mobile devices (51%)
200 Million
employees BYOD
(bring your own devices)
Source: IBM Tech Trends Report

5. Open n Governed n Integral
How is IBM’s Mobile Approach Different? Bridging the gap between platform and app providers
Platforms
Networks
Devices
OS’s
Vodafone
Apps
Smarter Commerce
Social Business
BI & Analytics
Etc.
Business strategy and planning
Process & transaction integrity
Full lifecycle solutions
Open cross-platform development
End-to-end security and management
Integration with backend systems, enterprise data and cloud
Open n Governed n Integral
IBM Mobile Enterprise 5

6. IBM Mobile Strategy Addresses Challenges
Extend & Transform
Build & Connect
Extend existing business capabilities to mobile devices
Transform the business by creating new opportunities
Build mobile applications
Connect to, and run backend systems in support of mobile
Key Capabilities
Mobile web, hybrid and native app development
Enterprise data, service, and application integration at scale
Enterprise wireless networking
Key Capabilities
Analytics incorporating context and location from mobile devices
Commerce and collaboration as key components of mobile-enabled solutions
Strategy, planning, implementation
Manage & Secure
Manage mobile devices, services and applications
Secure my mobile business
Key Capabilities
Mobile lifecycle management
Device analytics and control
Secure network communications & management 6

7. Sample Clients Extend & Transform Build & Connect Manage & Secure
Extend existing business capabilities to mobile devices
Transform the business by creating new opportunities
Build mobile applications
Connect to, and run backend systems in support of mobile
Manage & Secure
Manage mobile devices, services and applications
Secure my mobile business 7 7 7 7

8. Challenges with Implementing Mobile
Extend & Transform
Manage & Secure
Build & Connect
Challenges with Implementing Mobile
How do I accommodate all the different mobile platforms?
How do I design and develop a high-quality User Experience?
Highly fragmented set of …
Platforms and devices
Languages, APIs, and tools
Native programming models not portable across platforms
High quality user experience is a requirement
Quality influenced as much by design as it is by function
I need to develop different apps for different departments – quickly.
I need to connect my apps to existing systems
Higher frequency of releases and updates
Added pressure on teams to deliver on time and with quality
Existing services typically need to be adapted for mobile
Enterprise wireless networks are running out of bandwidth for employee devices

9. Extend & Transform
Manage & Secure
Build & Connect
IBM’s Mobile Foundation Addresses the Challenges Mobile Enterprise Application Platform
Includes
IBM Worklight
IBM WebSphere Cast Iron
IBM Endpoint Manager for Mobile Devices
IBM Mobile Foundation
Build - Connect - Run
Plus New Services Offering
IBM Software Services for Mobile Foundation 9

10. Open, cost-effective, cross-platform app development
Extend & Transform
Manage & Secure
Build & Connect
Delivering for multiple mobile platforms
Enterprise back-end connectivity
Third-party integration
Strong authentication framework
Encrypted offline availability
Data collection for analytics
Packaged runtime skins
Open, cost-effective, cross-platform app development
App development using native and/or familiar web technologies:
HTML5
CSS3
JavaScript
App delivery in variety of forms:
Mobile Web app
Hybrid app
Native
Compatible with prominent HTML5 libraries and tools:

11. Mobile strategies also extend across channels
Extend & Transform
Manage & Secure
Build & Connect
Mobile strategies also extend across channels
Multichannel Sites and Applications
Mobile Applications (native and hybrid)
Provide a consistent integrated web experience across multiple channels (desktop browser, smartphones, tablets, etc.)
Provide an experience that takes full advantage of the device and its ecosystem
Why?
Aggregate multiple applications
Content management
Personalized for roles
Dedicated, task focused app
Integrates with device capabilities
App store presence
Capabilities
Needed
Where are you starting today? 11 11

12. File Name Here.ppt
1212
Extend & Transform
Manage & Secure
Build & Connect
Rapid, simple & flexible connectivity for mobile apps WebSphere Cast Iron Cloud integration
Simple and flexible integration for all connectivity projects, allowing you to rapidly integrate SaaS and back-end systems with mobile apps
Client Challenge
Simplified and cost effective mobile integration to back-end systems and cloud
Key Capabilities
Native connectors and template integration processes (TIP’s) to connect mobile apps to backend & cloud systems, reducing project costs up to 80%
Bidirectional connectivity and business logic to increase data quality and streamline business processes
Centralized monitoring
Simple and flexible, user-friendly, wizard-based, “configuration, not coding” architecture provides best-practices and repeatable mobile integration
File Name Here.ppt
File Name Here.ppt

13. Common infrastructure
Extend & Transform
Manage & Secure
Build & Connect
Device Lifecycle, Data Protection IBM Endpoint Manager for Mobile Devices
A highly-scalable, unified solution that delivers device management and security across device types and operating systems for superior visibility and control.
Client Challenge
Managed = Secure
Managing and securing enterprise and BYOD mobile devices without additional resources.
Common agent
Unified console
Common infrastructure
Single server
Key Capabilities
Systems
management
Security
management
A unified systems and security management solution for all enterprise devices
Near-instant deployment of new features and reports to customer’s environments
Platform to extend integrations with Service Desk, CMDB, SIEM, and other information- gathering systems to mobile devices
Advanced mobile device management capabilities for iOS, Android, Symbian, and Windows Mobile, Windows Phone
Security threat detection and automated remediation
IBM Endpoint Manager
Desktop / laptop / server endpoint
Mobile endpoint
Purpose-specific endpoint 13 13

14. A successful mobile strategy considers …
Extend & Transform
Manage & Secure
Build & Connect
A successful mobile strategy considers …
And provides …
Strategic direction for mobile capabilities that considers audience needs, business priority, and IT readiness
Strategic direction on device support
Strategic direction on build approach based on technical experience and time to market priorities
Strategic direction on options for operation of the mobile solution
Success of the strategy depends upon a core team of client and IBM resources that collaboratively builds the strategy
Your business goals and audience goals are aligned to your IT capabilities to create a practical roadmap for mobilization

15. Evaluate IBM Worklight for Free..
File Name Here.ppt
1515
Evaluate IBM Worklight for Free..
Get prepared. Integration of mobile, social platforms with existing business applications will be a high-demand skill set.
???
Contact your OpenLogix Rep for more information on IBM Mobile Enterprise strategy

16. Thank You Learn more at: www.ibm.com/mobile-enterprise
Access white papers and webcasts
Get product and services information
Download and begin using IBM Endpoint Manager

17. Legal Disclaimer
© IBM Corporation All Rights Reserved.
The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software.
References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results.
If the text contains performance statistics or references to benchmarks, insert the following language; otherwise delete: Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.
If the text includes any customer examples, please confirm we have prior written approval from such customer and insert the following language; otherwise delete: All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer.
Please review text for proper trademark attribution of IBM products. At first use, each product name must be the full name and include appropriate trademark symbols (e.g., IBM Lotus® Sametime® Unyte™). Subsequent references can drop “IBM” but should include the proper branding (e.g., Lotus Sametime Gateway, or WebSphere Application Server). Please refer to for guidance on which trademarks require the ® or ™ symbol. Do not use abbreviations for IBM product names in your presentation. All product names must be used as adjectives rather than nouns. Please list all of the trademarks that you use in your presentation as follows; delete any not included in your presentation. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both.
If you reference Adobe® in the text, please mark the first use and include the following; otherwise delete: Adobe, the Adobe logo, PostScript, and the PostScript logo are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States, and/or other countries.
If you reference Java™ in the text, please mark the first use and include the following; otherwise delete: Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both.
If you reference Microsoft® and/or Windows® in the text, please mark the first use and include the following, as applicable; otherwise delete: Microsoft and Windows are trademarks of Microsoft Corporation in the United States, other countries, or both.
If you reference Intel® and/or any of the following Intel products in the text, please mark the first use and include those that you use as follows; otherwise delete: Intel, Intel Centrino, Celeron, Intel Xeon, Intel SpeedStep, Itanium, and Pentium are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries.
If you reference UNIX® in the text, please mark the first use and include the following; otherwise delete: UNIX is a registered trademark of The Open Group in the United States and other countries.
If you reference Linux® in your presentation, please mark the first use and include the following; otherwise delete: Linux is a registered trademark of Linus Torvalds in the United States, other countries, or both. Other company, product, or service names may be trademarks or service marks of others.
If the text/graphics include screenshots, no actual IBM employee names may be used (even your own), if your screenshots include fictitious company names (e.g., Renovations, Zeta Bank, Acme) please update and insert the following; otherwise delete: All references to [insert fictitious company name] refer to a fictitious company and are used for illustration purposes only.