1. Chapter 17 Careers in Sport Management
G. Clayton Stoldt and Mark C. Vermillion
Chapter 17 Careers in Sport Management

2. Goal of Sport Management Professions
To provide support services, facilities, and other amenities to make physical activity experiences—performance as well as spectatorship—as enjoyable as possible
Chapter 17 - Hoffman (2005)

3. Figure 17.1
Chapter 17 - Hoffman (2005)

4. The World of Sport Management
Sport managers are more involved in the activities and job responsibilities surrounding the actual event than they are in the sport or activity itself.
Chapter 17 - Hoffman (2005)

5. Growth in the Sport Industry
The sport industry has grown significantly in both variety and complexity since the 1800s.
Growth related to
technological developments,
greater discretionary monies and time,
flexible work assignments,
changing demographics and psychographics, evolving consumer needs and desires, and
other societal influences.
Chapter 17 - Hoffman (2005)

6. Sport Management Settings
Sport entertainment
Sport participation
For-profit participation segment
Nonprofit participation segment
Support services
Sporting goods
Sport services (such as insurance, licensing, travel)
Chapter 17 - Hoffman (2005)

7. Professions in Sport Management
Event management
Financial management
Human resource management
Risk management
Marketing management
Public relations management
Program management
Scheduling
Facility and equipment maintenance
Chapter 17 - Hoffman (2005)

8. Marketing Management Research and development Sport promotion
Sponsorship
Advertising
Merchandising
Distribution
Chapter 17 - Hoffman (2005)

9. Education
The North American Society for Sport Management (NASSM) competency standards
Bachelor’s degree
Master’s degree
Doctoral degree
The Commission on Sport Management Accreditation (COSMA)
Internships and field experience are critical
Chapter 17 - Hoffman (2005)

10. Advice to Sport Management Students
The field of sport management is hyper-competitive, so it is critical to
gain as much practical experience as possible (internships are key),
seek a mentor, and
build a professional network.
The field of sport management is diverse, so be sure to account for this in your preparation.
Chapter 17 - Hoffman (2005)