1. Effective Leaders Dealing with a Problem
Assignment 2
Effective Leaders Dealing with a Problem
Group:
Najla #
Lubna #
Nouf #
Aljwhara #

2. Outline Background of the Company The Leader The Problem
Short-term Solution
Long-term Solution
Summary

3. Background of the Company
Amazon.com is an international electronic company. Founded in 1994 in Seattle, Washington, united States by Jeff Bezos. It is the largest online company in the United States.
It started as an online bookstore then the company added other items like clothes, CDs, furniture..
Amazon.com was named after the Amazon River which is also believed to have been named after the female Greek worriers. Although Amazon is associated with phenomenon things, Bezos decided to use it because the name would appear high in any alphabetically arranged list.

4. The amazons corporate chain of command :
Chief Executive Officer: the CEO of the company
Director
Chief Financial Officer
Chief Technology Officer

5. The Leader
Jeff Bezos was born in Jeffrey Preston Jorgensen in New Mexico January 12,
He graduated from Princeton with a degree in computer science and electronic engineering.
Jeff Bezos owns and controls ten percent of the e-commerce in north America.

6. leadership styles: He's described as blunt but not cruel .
He takes risks that would motivate the workplace.
Jeff encourage open communication among the workplace environment, even if it leads to disagreement.

7. Amazon has seven segment that include amazons corporate hierarchy:
Software development
Retail product management and merchandising
Information technology
Operations and customer service
Finance and administration
Human Resources
Legal operations

8. The problems Competition from other companies such as IBM, Joyneyt
new infrastructure providers such as Google are entering the marketing and challenging the providers of amazon.com such AWS hence increasing more problems for amazon.com
Dented public image due to Unethical business practices
Hachette’s lawsuit. Amazon wanted to sell the books produced by this publisher at a reduced prices with the aim of increasing sales.
Online Competition

9. Short-term Solution
Redesigning Amazon Web Services, in order to make it a faster for the consumers to search and to carry of transactions.
Reducing costs and advertising themselves as the online bookstore of choice. Which was an advantage over other retailers such as Wal-Mart stores.
The CEO managed to win the lawsuit , therefore it was a way forward.

10. Long-term Solution
One of the solutions was to develop a foundation and establish their own infrastructures ( Amazon Web Services).
Bezos captured the customer’s attention by branding Amazon as a market leader in selling books, he also branded it as the cheapest bookseller site.
Maintaining its outward and global reach.

11. Summary
Amazon's vision statement is as follows: "Our vision is to be earth's most customer centric company; to build a place where people can come to find and discover anything they might want to buy online." Amazon has defiantly reached their goal.
The company has been in the market for over 10 years under the leading of its founder and CEO Jeff Bezos.
Jeff Bezos has been able to overcome everything the company went through using his leadership skills and his understanding of the market.