1. Honour Tradition - Embrace Change
Remarks by C.A. Gracey on behalf of the
Alberta Livestock and Meat Agency
Regina, SK 08/12/09

2. ALMA’s Logo
ALMA
Alberta Livestock and Meat Agency Ltd.

3. ALMA’s Mission Statement
To act as a catalyst to open doors and revitalize Alberta’s livestock and meat industry.
To build a strong and sustainable future for all members of the livestock and meat industry.

4. ALMA Supporting Industry to Grow Food for the World “Exploiting our Unique Selling Proposals”
tactics for strategy deployment
think tank action catalyst
Define and communicate vision & winning strategy
Investment in assets that drive U.S.P. and strategic advantage
Increased profitability flowing from assets leveraged to:
1 - beneficial access
2 - growing demand
3 - competitiveness
4 - information advantage
Customer
and consumer identification with U.S.P
Highest "Ranking"
Proposals
Industry advice
Alignment
with industry
Industry measures
of success
“To become an internationally respected, competitive and profitable Alberta livestock & meat industry”

5. Cattle and Beef Exports - 2008
Industry Productive Capacity 1,821,210 Tonnes (carcass Wt Basis)
to USA – Feeder 116,000 MT %
to USA – Fed 324,680 MT %
to USA – Product 385,450 MT 19.7%
Sub Total USA %

6. Cattle and Beef Exports – 2008 (continued)
Mexico - 68,000 MT %
Asia - 53,000 MT %
Domestic use - 785,550 MT %
Fed in U.S %
TOTAL %

7. 2009 Funding Areas International Market Development
$6 Million
Value Added Market Development
$2 Million
Industry Development
$5 Million
On-Farm Technology Adaptation
Research and Development