1. Module5 Unit2
Presentations

2. Presentations Purpose-driven: 1 Treasurer’s Report 2 Business Plan
3 Advertising Strategy

3. Presentations We’ll focus on: 1 Structure of each type
2 Signpost language used

4. Warming Up
Transitions: 过渡语

5. Focusing on Communication
Getting Prepared
Focusing on Communication
Instead of performing

6. Communication Problems
1 What’s the particular problem for ESL presenters?

7. Audience-friendly language
➤ Use polite forms
What I want to do today is
What I would like to do today is ...
I want to explain the risks involved in this
procedure.
Let me try to briefly explain the involved in
this procedure.

8. Audience-friendly language
➤ Make yourself part of the group.
In the next section, I'll be describing
In the next section, we'll be looking at ...
As I have shown here on this
chart
As we can see here on this chart ...

9. Audience-friendly language
As I explained earlier,
As we saw earlier, ...
I have been confronted with the problem of
Most of us have been confronted with the problem of ...
Now that I have examined
Now that we have seen ...
Look at the statistics for
Let's look at the statistics for 1992.
Now I want to speak about
Now let's turn our attention to

10. Audience-friendly language
➤ Call on the audience—its knowledge, its experience.
* As you probably know ...
* If you remember the accident at Chernobyl, ...
* I'm sure you are familiar with ...
* You may have noticed the growing demand for ...

11. Presentation 1
Treasurer’s Report

12. Vocabulary 1 I’d like to make the monthly treasurer’s report.
2 Our beginning cash balance as of January 20, 2013 was $ 11,
3 The cash balance is currently less than average because we have currently replenished our inventory of apparel.

13. Presentation 1 1 beginning cash balance 2 receipts 3 expenses
4 ending cash balance
P: 150
Summary of the Treasurer’s Report

14. Making the Treasurer’s Report
Let’s practice…
Making the Treasurer’s Report

15. Exercise
P: 149
Listen and Speak

16. Questions:
[1] What type of treasurer’s report is this, weekly, monthly or quarterly, biannually or annually?
[2] We type of organization can it most probably be?
[3]Fill in the missing words in the summary of the oral report.

18. Structure of the Presentation
1 opening
greeting
purpose
outline
2 body
main points
3 ending
summaries or conclusions
signaling the end
thanking the audience
inviting questions or discussions P:

19. Opening

20. Attention of Your Audience1

21. Imagine that you are starting a presentation
Imagine that you are starting a presentation. What phrases might you use?

22. Example Good morning, everyone. Welcome. As you
know, Wal-Mart is coming. So the purpose
of today’s presentation is to discuss Sales
Strategies toward the Opening of Wal-Mart
Stores in the Local Rural Communities.

23. Now let me outline today’s report : Firstly, I’ll
talk about sales loss due to opening of Wal –
Mart stores across Iowa. Secondly, we
must avoid selling competing low-end apparel
sold at Wal-Mart. Thirdly, Wal-Mart’s
Fashion faux pas and chance for us of selling
upscale apparel. A discussion of 30 minutes
will follow my presentation.

24. Practice

25. Practice
1. Which sentence might you hear at the beginning of a presentation?
A Ladies and gentlemen, thank you for arriving today
B Ladies and gentlemen, thank you for appearing today
C Ladies and gentlemen, thank you for coming today
D Ladies and gentlemen, thank you for showing your faces today
Answer:C

26. 2. The _________ of today’s presentation is to discuss my findings.
A purpose
B reason
C cause
D points
Answer:A

27. 3. Now, __________ begin by introducing myself.
A allow me
B let me
C I
D presentation
Answer:B

28. 4. I’d be very happy to __________ you to ask questions at the end of the session.
A tell
B invite
C order
D request
Answer:B

29. Body

30. Body
Adequate Support for Ideas
Definite Conclusion

31. Let’s take Point Ⅰas an example.
Point I. Wal-Mart's entry into Iowa coincided with significant geographic shifts in the location of retail trade toward larger cities and regional trade centers within the state. Total sales of Wal-Mart towns went up and stabilized, and they became more of the regional trade centers. Wal-Mart had the potential to shore up or increase the retail trade activity of the rural trade centers in which it located.

32. But on the other hand, most of that gain was by Wal-Mart stores, and they did have negative impacts on a lot of other businesses in town -- mainly competing retailers in nearby communities. As you can see from the chart on this slide, the smallest towns in the state experienced substantial retail losses during the period. Retail sales in towns below 2,500 population declined 30 percent during the post Wal-Mart era, or about $1.5 billion in current dollars. In conclusion, retailers who compete most directly with Wal-Mart are negatively impacted by the mass merchandiser’s entry, while others can benefit.

33. Intermediate Conclusion

34. End
This is the end of today’s presentation. Thanks for listening. Now let’s start our discussion.

35. 1 I’ve covered the points I need to present today.
2 I’m happy to answer any questions at the end.
3 That sums up my description of the proposal.

36. Please don’t…
That’s it.
That’s all.

37. Let’s practice…
2 Listen to the following prompts and suggest a possible phrase for each of them.
[1] Greet your audience.
[2]Introduce yourself.
[3]Give the title of your talk.
[4] Give the purpose of your talk.
[5] Outline your talk.
[6] Say there’ll be time for discussion at the end of your talk.
[7] Say you’ll send the audience a handout.

38. Presentation 2
Sales Strategies

39. Vocabulary
3 You can refer to this handout while I’m presenting. Please take one each and pass them around. Did everyone get a copy?

40. Presentation 3
Advertising Plan

41. Vocabulary
5,6 Wal-Mart incorporated competitive advantage mottoes into nearly every advertisement.
“Everyday Low Price”

42. Vocabulary
9 Poor customer relations are the primary reason that customers quit doing business with a store.

43. Vocabulary
10 So we ought to incorporate the following facts into every ad:
① More convenient and complementary opening hours.
②Our “no hassle” return policy.
③ More competitive price of the price sensitive items .

44. Vocabulary
11 According to the above research information, we worked out the detailed report and the media mix: 65% for TV spots, 25% for print media and 10% for outdoor advertising.

45. Exercise P:156 II Listen and speak
1 Write down the number of the description on the line below the chart it describes.

46. Let’s practice…
2 Listen to the following prompts and suggest a possible phrase for each of them.
[1]Say something about the length of your talk.
[2]Say you’ll move to the next slide.
[3]Sub-summarize a part of your talk.
[4]Say you’ve finished a part of your talk.
[5] Say you’ve finished your talk.
[6] Thank your audience.
[7]Say you’ll start your discussion.

47. Presentation: A Clip Let’s watch a clip of a video: 1 Problems
2 Solutions

48. Assignment
Making Presentations