1. Chapter 18 Financing and Investing Through Securities Markets
Learning Goals
Explain the process of buying or selling a security and the information included in stock and bond quotations and stock indexes.
Discuss the role of mutual funds and exchange-traded funds in the securities market.
Evaluate the major features of regulations and laws designed to protect investors. 5
Distinguish between the primary and secondary securities markets.
Compare money market instruments, bonds, and common stock, including their benefits.
Identify the objectives of investors and the types of securities that best correspond to each.
Describe the characteristics of the major stock exchanges. 1 2 6 3 7 4

2. PRIMARY VERSUS SECONDARY MARKETS
Securities Financial instrument such as stocks and bonds.
PRIMARY VERSUS SECONDARY MARKETS
Primary market Market in which new security issues are first sold to investors; issuers receive the proceeds from the sale.
• Initial public offering (IPO) The first sale of a company’s stock to the general public.
•  Investment bankers Financial specialists who handle the sales of most corporate and municipal securities.
• Underwriting Process of purchasing an issue from a firm or government and then reselling the issue to investors.
Secondary market Market in which existing security issues are bought and sold by investors.
• Examples: New York Stock Exchange, Nasdaq

3. TYPES OF SECURITIES Money Market Instruments Bonds
Money market instruments Short-term debt securities issued by corporations, financial institutions, and governments.
• Generally low-risk securities and are purchased by investors when they have surplus cash.
Bonds
• Through bonds firms obtain long-term debt capital.
• Claims of bondholders are satisfied before those of stockholders in cases of bankruptcy.

5. Quality Ratings for Bonds
• Two factors determine the price of a bond: its risk and its interest rate.
• Bond rating A rating of a bond’s level of risk.
• Higher interest rates bring higher bond prices.
• Market interest rates also influences bond prices.
Retiring Bonds
• Firms must have necessary funds to pay bonds at maturity.
• Some firms issue serial bonds, an issue of bonds that mature at different rates.
• Call provision Allows the issuer to redeem the bond before its maturity at a prespecified price.

6. Stock Common stock Shares of ownership in a corporation.
• Holders of common stock vote on major company decisions.
• In exchange for their investment, they receive dividends and/or benefits of increased stock price.
Preferred stock Stock whose holders have priority over common stockholders in the payment of dividends but usually have no voting rights.
Convertible Securities
• Feature of bond or preferred stock that gives the holder the right to exchange the bond or preferred stock for a fixed number of shares of common stock.
• Convertible bonds pay a lower interest rate than those without a conversion feature.

7. SECURITIES PURCHASERS
• Institutional investors An organization that invests its own funds or those it holds in trust for others.
• Individual purchasers, many of who own shares through mutual funds or employer’s retirement funds.

8. Investment Motivations

9. Taxes and Investing
• Interest from government and corporate bonds is income taxed at the investor’s marginal tax rate.
• Dividends are taxed at a lower rate.
• Profits from stock sales are taxed as capital gains.
• Tax considerations are an important factor in investment decisions.

10. SECURITIES EXCHANGES New York Stock Exchange The Nasdaq Stock Market
Stock exchanges Financial market where stocks are traded.
• Exist throughout the world, and most countries have at least one.
New York Stock Exchange
• Lists more than 3,000 common and preferred stocks with market value of more than $13 trillion.
• World’s largest, as measured by total value of stock traded.
The Nasdaq Stock Market
• A computerized communications network that links member investment firms.
• World’s largest intranet.
• Lists approximately 5,000 stocks.

11. ECNs and the Future of Stock Markets
Other U.S. Stock Markets
• American Stock Exchange, or AMEX, in New York.
• Daily trading volume around 60 million shares.
• Regional stock exchanges include Chicago, Pacific (San Francisco), Boston, Cincinnati, and Philadelphia Stock Exchanges.
Foreign Stock Markets
• Most countries have at least one stock exchange.
• One of largest outside U.S. is the London Stock Exchange.
• Lists 2,900 companies.
• Handles two-thirds of all cross-border trading worldwide.
ECNs and the Future of Stock Markets
• Electronic communications networks (ECNs) Fourth market in which buyers and sellers meet trade directly with one another.

12. BUYING AND SELLING SECURITIES
Brokerage firm Financial intermediary that buys and sells securities for individual and institutional investors.
• Examples: A. G. Edwards, Raymond James, Morgan Stanley, and Wachovia Securities.
Placing an Order
• Investor initiates purchase by contacting brokerage firm.
• Market order Instructs the brokerage firm to obtain the highest price possible, if the investor is selling, or the lowest price possible, if the investor is buying.
• Limit order Instructs the brokerage firm not to pay more than a specified price for a stock, if the investor is buying, or not to accept less than a specified price, if the investor is selling.

15. Stock Indexes
• Examples include the Dow Jones Industrial Average, Standard & Poor’s 500, and the Nasdaq Composite indexes.
• Dow Jones Industrial Average, started in 1884, has served as a general measure of overall stock prices and a reflection of the economy.
• Only original remaining member is General Electric.

16. MUTUAL FUNDS AND EXCHANGE- TRADED FUNDS
Mutual fund Financial institution that pools money from purchases of its shares and uses the money to acquire diversified portfolios of securities consistent with the fund’s investment objectives.
Mutual Funds
• Investors become part owners of large number of securities, lessening individual risk.
• Total mutual fund assets exceed $8 trillion.
• 55 million American households own mutual fund shares.

18. Exchange-Traded Funds
• Raises funds by selling shares to investors and then uses those funds to purchase a portfolio of securities.
• Sells a fixed number of shares to investors in what is effectively an initial public offering.
• Then ETF shares trade on stock exchanges much like shares of individual companies.
• Almost 200 ETFs with total assets of around $250 billion.
• Two main appeals:
• Shareholders are charged little or nothing for annual operating expenses.
• Can be more tax efficient because they don’t generate a lot of taxable capital gains.

19. LEGAL AND ETHICAL ISSUES IN SECURITIES TRADING
Government Regulation of the Securities Market
• SEC requires registration of all new public issues of corporate securities.
Full and fair disclosure Requirement that investors should be told all relevant information by stock or bond issuers so they can make informed decisions.
Insider trading Use of material, nonpublic information to make investor profits.
Industry Self-Regulation
• Rules of conduct established and updated by the National Association of Securities Dealers
• Markets use surveillance for spotting possible violations of trading rules or securities laws.
• NYSE uses Stock Watch to flag unusual price and volume activity.