1. S/SE Conference Old Thorns Manor Hotel, Liphook 11 May 2015
Andy Shaw
Director of Volunteer Support and Business Delivery

2. Mission Statement
Promoting fulfilling lifestyles by providing sport and leisure opportunities.

3. Topics Financial performance 2014 – CSSC Ltd
Recruitment & Retention
Expansion of Membership Recruitment Team
New Strategic Plan

4. Topics
New website
Highlights of 2014
2015 – Some priorities

5. Financial performance – CSSC Ltd
2012 operating deficit of £545k
2013 operating deficit of £144k
2014 operating deficit of £102k
Jan - Mar 2015 – ahead of budget

6. Recruitment & Retention
2014 headlines
Total membership end 2013 – 115,986
Total membership end 2014 – 116,181
Held total membership static for first time in 12 years (except 2010)
Number of new members recruited in 2014 up on 2013

7. Recruitment of New Members 2014 & 2015
2013
Difference 2013/2014
Year end
13,902
11,678
19.0%
2015
2015
2014
Difference 2014/2015
January
1,307
1,161
12.6%
February
1,077
1,242
-13.3%
March
1,620
1,339
21.0%
Q Total
4,004
3,742

8. New Members and Leavers
2013
New Members
Left
Net
11,678
13,972
-2,294
2014
New Members
Left
Net
13,902
13,707
+195
2015
Membership income ahead of budget.

9. Recruitment & Retention
Member Get Member (started July 2011)
2014 – 3,642
2013 – 2,619 = up 39.1% on 2013
26.2% of new members recruited through MGM in 2014
Sep 2013 increased incentive from £5 to £10
97.1% retention rate of MGM recruited within 1 year

10. Recruitment & Retention
Linked Membership (started July 2011)
2014 – 1,267
2013 – 1,221 = up 3.8% on 2013
25.8% of members recruited in 2014 through MGM scheme are LM
Review

11. Recruitment & Retention
Public Sector
2014 total PS – 2,399
2013 total PS – 1,848 = up 29.8% on 2013

12. Recruitment & Retention
Marketing Executive – Retention
Retention action plan:
Cancellation survey
My CSP
Approaching retirement campaign
Office Champions

13. Expansion of Membership Recruitment Team
Recruitment Executive North West – Henry Jeffers
Recruitment Executive London –
Suzanna Kane
Telesales Executive –
Charlotte Richardson

14. Strategic Plan 2016 -2018 WHO WE ARE/VALUES
CONTEXT SETTING - SWOT & PESTLE
MISSION
Promoting fulfilling lifestyles by providing sport and leisure opportunities
RECRUITMENT & RETENTION
STAKEHOLDER ENGAGEMENT
OUR OFFER TO OUR MEMBERS
INCOME GROWTH & ASSET MANAGEMENT
GOVERNANCE & ACCOUNTABILITY
HEAD OFFICE STAFF

15. New Website Update on progress What we can expect:
Online joining, re-joining and renewals
Registering & paying for events online
My CSSC Page – the ability for members to update their personal profile page
New database providing more accurate & up to date information

16. New Website Quick & easy access to services
A clean, crisp, fresh design
Online learning for volunteers (e.g. managing events safely)
A wider selection of cinema e-tickets (OLS)

17. Highlights of 2014 Membership stabilising
Increasingly positive tone across CSSC
Positive group financial results
Appointment of Regional Diversity Champions

18. Highlights of 2014
HO staff gaining qualifications in volunteer management
Members relatively happy – but no room for complacency
Volunteering going well – delivery and support

19. 2015 – Some priorities Growing membership Delivering new website
Completing delivery of the current Strategic Plan
Creating the new Strategic Plan 2016 – 2018
Delivering volunteer support initiatives
Developing sport & physical activity in CSSC
Expanding our portfolio of national member benefits

20. 2015 – Some priorities Achieving greater clarity around expectations
Rolling out Quality Street
Investing in sport, taster days and other initiatives
Annual Conference
CSSC Games

21. Questions
Any questions?

22. Thank you!