1. Information Gathering: Cop Style vs. Psychologist Style
Article by: Naomi Karten
Presentation by: Nathan Daniels

2. Cop-Style
Fact Based
Psychologist-Style
Expression Based

3. The ‘Happy’ Middle Ground
Project Based Questions
Lead to Reactionary Questions

4. Sticky Minds Summary Statement
If your customer interview questions focus too narrowly on a problem that must be solved, you run the risk of missing information that could be critical to a successful outcome. In this week's column, Naomi Karten says playing detective improves your ability to gather information. To improve the odds of success, it's important to ask questions from multiple perspectives—and to pay attention not only to the customers' response, but to how they say it as well.