1. Brandon Hinze Carly Demple Vanessa Babli
7220 Sports Bar and Grill
Brandon Hinze Carly Demple Vanessa Babli

2. Background
Laramies Sports Bar and Grill has always been an idea from Brandon’s Uncle Bob. Bob has been a sports fanatic since he was a child and has always wanted to own a sports bar and grill. Bob decicided to help fund this bar in Laramie for many reasons. He believes Laramie is a great location with a bunch of students who are crazy about athletic events and group gatherings in general. Bob loves good food and watching big games with friends and family. Bob did not want the traditional old style looking venue though. Bob wanted to introduce a more modern styled bar to the Laramie area in order to balance out some of the western genre that canvases the town. This new bar will bring a different take on the current gather spots that run the town. Bob wants to focus on a few key concepts in order to make this business successful. Great service, delicious food, and a family friendly environment are some of the key focuses on this bar and its succuess. We are looking to have a fun friendly environment for people to come and hang out and laugh, talk, and gather with close friends. Accompanied by many delicious menu items, nightly specials, and plenty of beer, Laramies Sports Bar and Grill is looking to make an impact on the Laramie market.

3. Member Roles Brandon Hinze – System Developer
Carly Demple – Project Coordinator
Vanessa Babli – Promotion Agent

4. Company Processes Storefront Online
Order inventory – (burgers, wings, chicken, chicken tenders, mac n cheese, grilled cheese, buns, drinks, alcohol, etc…)
Chefs, managers, servers
Efficient service and high quality servers (knowledgeable of menu items and recent games)
Posters – promote the product
Sports/Cowboy memorabilia along the walls
Review box located on the way out
Online
Tracking Inventory
Order Food Online for in store pickup
Sponsor local events (high school, college)
Posters
Online promotion (social media, FB, twitter)
Loyalty Program
Customer Feedback

5. Storefront and Online Operations
Bar area
Open dining area for families and big groups
Sports memorabilia (cowboy memorabilia)
Online
Background story and information about the restaurant
Menu and pricing
Contact information and location

6. Customer Demographics
Storefront Operation
People who are between years old
Income is superior to dollars
Most of them are college students
Sports friendly people/ Cowboy supporters
Family oriented open area to eat
Open to women and men of any ethnicity
Online Operation
Income superior to dollars
Order online or by phone calls open to this same target customer years old

7. Marketing Mix
Product: Burgers, Wings, Chicken, Buns, Alcohol, Soda, Appetizers, Salads – all in different variety and flavors (bbq, buffalo, etc..). Kids menus available, Mac n Cheese, Grilled Cheese, Chicken Tenders etc..
Price: Product 2.65 to (special deals on certain nights)
Place: Store location will be the main source of operations. Order online and come pick up the order.
Promotion: Storefront – Posters, flyers on the way out, servers telling people about the specials coming up in the future days. Online – posters, social media posts, loyalty program s/texts.

8. Marketing Strategies Storefront Online Cards with menu and location
Game day promotion
Sponsor local events
Poster on the UW Campus and Laramie Businesses
Online
Facebook and other social media
Coupons
Advertising sales on website
Loyalty Program

9. Reference Slide
Haag, Stephen; Cummings, Maeve ( ). Management Information Systems for the Information Age (Page 58). McGraw-Hill Education. Kindle Edition.
William M. Pride(2016). Marketing (page 81). PRIDE & Ferrell. Cengage learning