1. MediaMind
An overview
Ross McNab | Director of Business Development April 2011

2. 1700 Agencies 10,000 Advertisers 450 billion Impressions
In 2010 across 55 countries …
10,000 Advertisers
450 billion Impressions
1700 Agencies
30,000 Campaigns

3. Powerful Global Footprint
Revenue by geography
Latin America 5%
London
APAC 14%
New York
EMEA 50%
Tel Aviv
North America 30%
Sydney
Q4 2010
37 sales offices covering 64 countries
Note: Numbers do not add up to 100% due to rounding

4. Modular, Scalable and Open Platform
MediaMind platform architecture
Plan & Buy
Create
Traffic
Target
Deliver
Analyze
Management
Rich Media
Display
Search
Video
Mobile
Distribution
MediaMind is built on a robust technology foundation that was built over 11 years to serve current and future customer needs:
At the tope of our architecture is our customer-facing collaborative workflow covering all campaign aspects
The bottom tier is our distribution layer that handles consumer experience across channels and devices
And connecting the two is our performance engine that translate campaign configurations to real time communication changes
The platform is built to maximize Modularity, Scalability and Openness to guarantee
Integrated support for current and future needs
Handling of largest opportunities by MediaMind
Easy integration and collaboration with leading solutions
The platform was built over 11 years to maximize opportunities for our clients and us. We have recently rebranded to name after the platform
This investment in platform has created a barrier of entry for new comers
future focused
Scale of business
Application Servers
Content Servers
Analytics Database
Open Interfaces
Multi-Datacenter
Performance 4

5. Why MediaMind? MediaMind 1. Independent and agency-focused
2. Technology & innovation track record
3. Agile & responsive
4. Global reach, local expertise
Every $ we spend, every minute of every person’s Eyeblaster is solely focused on agency clients. It is our sole focus.
This has enabled us to build a track record of innovation
And whilst we are a global company with significant resource, we are also nimble enough to respond to client’s individual needs and present customised slolutions
This is all supported by a service model offering personal touch. Every client is assigned their own support team, we do not use a ticket model.

6. Revolutionary Agency-side Ad-Server
And the best illustration of our commitment to innovation for our agency clients – MediaMind.
MediaMind is the culmination of everything we learned since we moved into the full campaign management space. Over the last four years the countless client interviews, thousands of campaigns, and hundreds of billions of impressions resulted in the creation of MediaMind.

7. MediaMind Actionable Analytics Streamlined Ad Serving Open Workflow
MediaMind has many features , tools and uses. However there are three that make it stand out above the rest.
Quick Access to a variety of analytic tools that help you get more and expect more out of the data in your campaign.
Ad serving platform free of wasted steps, repetitive tasks, and lack of control.
An architecture built to not only ensure campaign success, but external integration with just about any other vendor you need to use

8. Streamlined Ad Serving
Streamline ad serving –
Quite simply – today, things are harder than they should be. Most of the staff in the field have no time or priority to think how campaigns performance can be improved. They are way too busy just trying to get campaigns out the door, wrestling with ad-serving technology which is outdated and cumbersome.
MediaMind offers a new standard of usability that dramatically reduces learning curves and frees time and resources to leverage creativity and improve campaign performance. MediaMind allows your teams to spend more time on doing things which add real value to the client.
ILLUSTRATE with …
Easy navigation. “5 clicks into 1”.
Mass standard banner upload
AdSnap

9. Five Clicks Into One Process Guide Universal Serach Bookmarking“
Universal Serach
Process Guide
Bookmarking
Filters
Preview
When buildingMediaMind we took every step for you as an opportunity to have you spend less time in the system and more time getting your work done.
We took this very seriously and took every chance to turn five clicks in one.

10. Hundreds of Banners, Only One Step
Upload pairs of consistently named SWFs and GIFs
Assign Clickthru URL to all ads
MM makes your trafficking easier.
Upload hundreds of banners and assign the click through all it once . Saves time from those pesky repetitive tasks
A competitive note. Doubleclick and Atlas have a portion of this feature. However, ours is more streamlined in its approach and ability to use the ads. DC and Atlas allow to upload assets automatically but not create ads based on those assets.

11. Preview That Gives You the Whole View
View ad info
Preview multiple ads at once
Instantly QA ad
Advance preview gives you unadulterated access to all the ads within your campaign. Ensure your campaign goes out right the first time, in real time.
Collaborate with others

12. Automated Screenshots
One-click screenshots of live ads delivered in PowerPoint!
Whole campaign, placement, site or just plain ad screen shots delivered to you. Slap your logo on deliver it to client and get on with your day.
AdSnap

13. Streamlined Ad Serving
Smart Versioning
Advanced Preview
Quick Access Tools
Mass Creation of Standard Banners
Rich/Standard Optimization
Workshop for Flash
Universal Tag
Excel Based Trafficking
Automatic Optimization
AdSnap
MediaMind has loads of other options and tweaks and features that make your trafficking, set-up and measurement woes disappear. Reducing the steps, reducing user error, and training time, to get a campaign live

14. analytics actionable KEY MESSAGE –
We realized people invest more time in gathering, organizing and validating data than actually analyzing it for decisions making…
With MediaMind we try to minimize the time it takes to gather, organize and validate data by providing easy to use, smart tools, overlaying the data for specific needs.
ILLUSTRATE with …
Campaign Monitor
One Click Summary

15. Making Data Actionable
Campaign Monitor
Predefined
Reports
One-click Reporting
Custom Report
Builder & Service
Plug-in for Excel
Data Feeds Service
Complimentary tools for different use cases
Campaign Monitor
One-click reporting (POWERPOINT GENERATOR)
Report Generator (ONLINE REPORTING)
Custom Report Builder- custom reports or service
Advanced Analytics (Plug-in for Excel)

16. Updated data every 15 min Campaign Monitor
Analyze results throughout campaign in real-time
Optimize on-the-fly
Monitor status - delivery, performance, & set-up
Updated data
every 15 min
Instead of sifting

17. Powerpoint Summary in One Click
Full summary of campaign metrics
Customizable content
Complete with tables and graphs
Spending hours in excel isn’t anybody idea of perfect day. Why go blind and crazy creating graphs, moving data, making things understandable to your clients. It would be so much easier if that entire process was automatic. You spend time doing something a little more helpful, analyzing the results and giving proper thought to what to do with the data. What optimizations to make? How to learn from this? What are the high points and lows?
Once that robust analysis is done, place your logo on it and press send. Don’t forget to have a cocktail when your buddies over at _____ are still working at 6, 7 8 pulling together that report into the night.

18. MediaMind Integrated Platform
Data Feed Service
Standard events
Impression
Display click
Search click
Media cost
Rich events
System interaction
Custom interaction
Video
Panel
Dwell
Conversions
Revenue
Path
Order ID
Custom variables
Campaign data
Campaign
Placement
Dates
Unit size
Creative
MediaMind Integrated Platform
Aggregated daily feed of cookie level data.

19. Executive Dashboards

20. Custom Report Builder and Service
Actionable Analytics
One click reporting
Report Generator
Data Feeds Service
Plug-in for Excel
Custom Report Builder and Service
Campaign Monitor
MediaMind has many tools at your fingertips to use to get to better results and analytics options

21. Open Workflow 4/27/2018 9:18 PM Key message …
Eyeblaster understands agency’s need to woirk with multiple technology vendors in order to execute their digital strategy. Our open approach recognises this and removes barriers which your team’s currently have to build manual bridges or workarounds to overcome.
Our open approach and workflow is used for …
Creating, promoting  and implementing standards for all campaign management processes (from billing, through ad serving, tracking and analytics)
Exposing rich, easy to use and transparent API to allow smooth interfacing between systems. Promote integration points development between leading systems in the industry
Promoting customization of workflow by ad agencies as a differentiation tool. Eyeblaster has created a dedicated capacity under professional services to help ad agencies to customize their workflow and / or connect their internal systems with MM.

22. Channel Connect for Search
Standard
Search
Rich Media
Manage and measure search and display from MediaMind
Instantly integrate bid management tools
Automatic de-duplication of conversion data
Cross Channel Campaign Results
Campaign type
Cross Channel Impact Rate
Total Conversions
Display
28.22%
314
Search
60.21%
1261
MediaMind Gives you de duplicated cross channel data that you pull from one system, not 2 or 3 or even 4 and work in excel for a week to get to where its useful.
All your campaigns working hand in hand as opposed to or arguing who gets credit for what… building a brand experience.
When your campaigns in market do they benefit from other campaigns, placements, channels, etc? MediaMind has the answer

23. integration Open API fluid
Eyeblaster invested significantly in a robust API. This is the foundation of our open approach – it’s the building block we need to be open.
Our API allows for MediaMind functionality to be externalised to our partners (for example billing or planning technologies).
Currently the API has a trafficking focus rather than for reporting. An analytics API is under development, with simple delivery metrics already available today.

24. Campaign Data Integration Partners Planning & Buying Search
Site Analytics
Illustrations of the success of our Open approach.
Campaign Data

25. Channel Connect for Search Channel Connect for Mobile
Open Workflow
Channel Connect for Search
Channel Connect for Mobile
Targeting & Sequencing
Billing Connect
API
Global Campaign Management
Workflow tools help you keep your campaigns moving through rocky situations that other ad serving fall apart. Media has the tools you need to speed through.

26. Dynamic
Creative

27. Creative Production Tools
Smart Versioning
To geo-location
To publisher keyword
To demographics
Targeting
By site visits
By ad engagement
By ad exposure
Retargeting
click/convert/dwell
By engagement
By geo-location
By demographics
By publisher keyword
Optimization
Stock vector File #:
Creative Production Tools

28. Smart
Planning

29. Most competitors only add value to this part of the process
Smart Planning
HISTORICAL PERFORMANCE AND PRICING
Research
Negotiation
Booking
“MEDIA PLAN”
Currently planners use only demo data from or No one tells them how sites actually perform.
RESEARCH
This is where all the tools out there start from.
We will do this part as well and we aim to do it better.
NEGOTIATION (RFP)
We will have this part as well
BOOKING (IO)
Simplifies IO management
Electronic signature
IO storage
Historical cost
Performance data
Site Ratings
Benchmarks
Historical cost
Simplified RFP management
Build media buy
“CONSIDERATION SET”
Most competitors only add value to this part of the process

30. In-Stream
Video

31. The Chicken and Egg Problem
Yes..the adoption of the VAST is key to the growth of In-Stream video ad spend. What we need to remember is that the industry is facing the chicken and the egg problem where on one hand publishers wait for agencies to demand 3rd party ad-serving in order to adopt VAST and on the other hand agencies wait for publishers to allow 3rd party ad-serving in order to actually demand it.
This situation will get us nowhere.. We all should use a clear message to agencies and publishers: We need to crack together the chicken and egg problem; Adopting the VAST needs to be a joint industry effort!
Adopting the VAST needs to be a joint industry effort!

32. Linear Format Pre-roll ad Mid-roll ad Post-roll ad
Presented before, middle, or after video content consumed by user
User watches ad instead of content

33. Non-Linear Format Overlay ad Ad runs parallel to the video content
A more compelling experience
Expand inventory

34. Companion Ads Runs adjacent to the video player
Commonly text, display ads, rich media, or skin ads

35. Mobile
Ads
Various ad formats and creative features are here and also more are coming soon:

36. Comprehensive Mobile Ad Solution
Ad Serving
Unified campaign management solution
Intuitive and turn key
Wide publisher network
Ad Formats
Standard ad formats
Advanced capabilities
Custom development
Analytics
Unified metrics
Real time analytics
Unique user reporting
It is important to note that we have a very comprehensive offering which provides the agency with an effective one stop shop.
Everything in one house: from Ad Serving, To Wide Publisher Reach, to formats and to unified analytics.
Integrated offering provides agencies with reliable data and technology
Eases effort and resources on agency end when developing and executing mobile campaign
Less partners to work with, less coordination and more availability of data.

37. MediaMind Mobile Ad Serving Capabilities
Devices
Serves into ALL devices, carriers, and OS
Supports creation, delivery, management and analytics
3rd party tracking for standard and rich media formats
Intuitive UI, central location to operate all parts of your campaigns
OS / Carriers
Management
Creation
Delivery
Optimization
Analytics
WAP and APP
Publishers
MediaMind is currently serving mobile ads into all devices, carriers and operating systems
Seamlessly, integrates mobile into the digital marketing mix
Supports creation, delivery, management and analytics of mobile campaigns and hybrid (mobile + online) campaigns within the same interface
Supports 3rd party tracking, standard banner and rich media formats
Intuitive UI, centralized location for mobile, display, search, planning, buying and trading

38. Ad Serving Capabilities
Auto Device Detection
Platform Controls
Ad rotation
Optimization
Landing page swapping
Tag Support
Script and Non-Script
<script type=“ ”> </script>
<noscript> </noscript>
Automatic Safety
Default System
HTML 5
Rich Media
Flash
Standard
Automatic device detection for display size, rich media and video capabilities
Supports Apps, WAP and HTML5
All MMA Standard size are served through one placement tag
Both Script and Non-script tags are supported
Ad rotation, optimization, landing page swapping are all controlled through the MediaMind platform
Automatic Safety default system allows serving Rich Media in the fragmented mobile space with the confidence.
<script type=“javascript”>
document.write (“MediaMind support!”)
</script>
<noscript>Supported by MediaMind!</noscript>

39. MediaMind Supported Mobile Formats
Standard Banners:
(including all MMA standard
or custom sizes)
Rich Media:
Expandable
CLICK TO EXPAND
Rich Media:
Click to Video
Standard Banners: Including all MMA standard or custom sizes.
Rich Media: Expandable
Rich Media: Click to Video
Mobile Flash Banner
Custom HTML 5 formats (available in full service)
Premium iPad custom Executions (available in full service)
Mobile Flash
Banners:
Custom
HTML 5 Formats:
(available in full service)
Premium iPad
Custom Executions:
(available in full service)
Various mobile formats: (demos are available in the next few slides)
Standard Banners: MMA standardized for all sizes and all devices including feature phones.
Scalable Rich Media: Simple Expandable Banner and click to video: available for all script supported devices.
Scalable Rich Media: Click to Video Format: available for all script supported devices. Video is using the Device player. Video is detected and optimized manually. Limited video metrics are available (video started)
Mobile Flash Banner: as Android OS 2.2 is penetrating the market – Flash is enabled and will becoming relevant for those mobile devices.
Custom HTML5 Formats: Build and Serve HTML5 based Rich Media ads
Build Homepage-take-over of other custom made advanced HTML5 ads projects.

40. NA | Certified Publishers & Ad Enablers
and Many more…

41. ross.mcnab@mediamind.com @rossmcnab +1 917 767 0111 @mediamind_chat
@creative_zone