1. Rock Solid Interior Design to Help in Selling Housing
Jose Valenciano – Assistant Director
Daizy Duede – Registered Interior Designer

2. A design concept statement is a written communication that describes the plans for a space to a client or other audience.

3. A beautifully designed interior should:
Support the primary and secondary functions of the space
create a mood or a feeling
show off resident’s personality
Three important ingredients to success:
function
mood
personality

4. Function
Interior Design is more than just eye appeal — it's making a room work for you!

5. The Focal Point: 
Consider natural focal points:
a fireplace
exterior views
architectural elements
No focal point? Create one with a dynamic piece of art or a colorful area rug.

6. The Furniture: 
Does furniture satisfy room’s functions?
Is a piece too large or too small?
Consider room configurations

7. The Lighting: 
Lighting should be functional and appealing
Tasks may require direct or indirect lighting
Consider accent lighting:
floor spots
track lighting
recessed spotlights
enhance texture, color and room details

8. The Furniture Arrangement: 
Draw your room on graph paper
Measure and mark electrical outlets and switches, vents, windows and doors
Measure furniture and place it in the floor plan
Direct main furniture pieces toward the focal point
Keep the major traffic patterns open
Consider prospective pieces that may or may not be available now
Create Variety & Balance using high and low pieces as well as heavy and light pieces around the room

9. The Mood:
Mood is created by:
Inspirational Piece
Concept
Color Choice
Patterns
Texture

10. The Mood: Inspirational Piece 
Start with a source of inspiration
A decorative pillow
A favorite scarf
A magazine photo
Use the source as a basis for selecting your concept, colors, patterns and textures.

11. The Mood: Concept
Develop a concept name:
A needlepoint pillow with a botanical design on a black background may inspire a title like "formal botanical garden."
Create ideas from the concept name:
Botanical prints, striped walls, greens and floral colors, formal fabrics and furniture, dark woods and black accents all fit this particular concept.

12. The Mood: Color Choice
Color should always support the concept
Use colors found in the patterns and design of your inspiration piece.
Generally, it's best to choose three colors in a room:
A dominant color - used for walls, carpeting and fabric backgrounds
A secondary color, found throughout the room in fabrics and accessories
An accent color, used sparingly to give energy and excitement to the room

13. The Mood: Patterns 
Consider:
Stripes
Checks
Florals
Plaids
It's all right to mix patterns as long as you do three things:
Keep the background color the same
Make sure all patterns share some of the same colors
Vary the scale or sizes of the patterns

14. The Mood: Texture
Too many smooth, shiny objects or too much rustic texture can become tiresome
Use variety to keep the room interesting
Patterns can be used as texture
Prints provide dimension and add depth to a design scheme

15. The Mood: Furniture 
Furniture plays an important role in supporting your concept.
Pieces may function well but their style or color may stick out like a sore thumb.
Try to salvage color issues with slipcovers, tablecloths or paint.
If it's a lost cause, remove it from the room.

16. Personality
Put a personal stamp on a well-planned room.

17. Personality: Accessorizing
Accessories should support your concept, but allow flexibility:
Pictures, vases, pillows and area rugs are all integral parts of a great design plan
An antique picture frame could add wonderful variety to a contemporary room
Accessories can be located on walls, mantels, furniture, tabletops and floors; they can be paintings and photos or pillows.

18. Personality: Whimsy 
An option to counteract any sterile quality that may have been created by strictly following all the guidelines.
A beautiful country sitting room may get some relief from a playful quilt placed over the fireplace.

19. Personality: The Unexpected
  Interest doesn't have to be whimsical; it can be unexpected in a room, like a brightly-painted ceiling.

20. Texas Tech’s Approach
Own your Brand (What is it??)
Techify and Swoosh!
ALWAYS Red and Black
Design vs. Message (or Message vs. Design)
Use actual pictures of students and families!
Use your mascot and take it to another level

24. Before
After

25. Go Tech!