1. Explain advertising media used in the sport/event industries
3.02
Explain advertising media used in the sport/event industries

2. ADVERTISING MEDIA Channels of communication:
Print Advertising/Publications
Broadcast Advertising
Direct-Mail Advertising
Internet Advertising
Out-of-Home Advertising
Specialty Advertising

3. PRINT ADVERTISING/PUBLICATIONS
PUBLICATIONS: Materials that are printed on a regular basis
NEWSPAPERS:
Coupon Ad
Sale Ad
Informational Ad
MAGAZINES:
Trade
Sports
Special Interest
Entertainment

4. PRINT ADVERTISING/PUBLICATIONS
ADVANTAGES
DISADVANTAGES
Loyal readership
Can target a particular market segment
You can choose the size of the advertisement space
Always in the public eye
Cost can sometimes be expensive
“Shelf life” is short
Must plan months in advance
Ads may not be noticeable with all other print

5. BROADCAST MEDIA and ADVERTISING
BROADCAST ADVERTISING
Any visual or auditory form of communication
Radio
Television
Internet
(Pop-Up Ads, Ads, Social Media Ads, Banner Ads)
Forms of advertising on a Broadcast Media
Radio Commercials
Television Commercials

6. BROADCAST MEDIA Reach a larger audience Demonstrates credibility
ADVANTAGES
DISADVANTAGES
Reach a larger audience
Demonstrates credibility
Gets attention faster than print media
Demonstrates personality
EXPENSIVE!
Needs to grab attention right away or will loose audience
(Change the channel)
Short time frame (30-45 seconds)

7. “You Do”
Create a list of print and broadcast media available in Charlotte
Radio, Newspapers, local Magazines, local TV stations
(List 2 of each of the above categories)
Identify the following:
How often are they published/broadcasted?
Who is the target audience?
List 3 sport teams or events that could benefit from advertising on each of the examples you generated from #1
Create a visual with all of the above information
Present to the class

8. (Catalogs, Coupon Mailers, Offers and Sales)
DIRECT MAIL
Advertising distributed directly to the potential consumer through the mail
(Catalogs, Coupon Mailers, Offers and Sales)
ADVANTAGES
DISADVANTAGES
Targeted to very specific audiences
Physical reminder
Customer Specific: Can address the customer
Cost: Postage and printing
Time to create and maintain databases
Junk Mail

9. SPECIALTY ADVERTISING
Promotional messages on everyday items
Pens/Pencils
Coffee Mugs
Key Chains
Most Awkward Specialty Advertisements

10. OUT-OF-HOME MEDIA Messages that reaches the customer away from home
(Billboards, Airplane banners, Stadium Signage, Bus Ads)
ADVANTAGES
DISADVANTAGES
Repetitive Viewing
Target specific geographic area
Exposure 24/7
Low exposure time (Blink of an eye)
Mass Marketing – no target marketing

11. TRENDS IN ADVERTISING MEDIA
Social Media
Twitter and Facebook advertising
Advertising on sports uniforms
NBA just approved for season
Adapt promotional messages for International Markets
Need to know different cultures so not to offend
Example: Concert performers

12. “You Do”
Create a list of print and broadcast media available in Charlotte
Radio, Newspapers, local Magazines, local TV stations
(List 2 of each of the above categories)
Identify the following:
How often are they published/broadcasted?
Who is the target audience?
List 3 sport teams or events that could benefit from advertising on each of the examples you generated from #1
Create a visual with all of the above information
Present to the class