1. Bike share in a box.
“There are two types of mayors in the world: those who have bike-sharing and those who want bike-sharing”.
- Gilles Vesco, Vice President of Greater Lyon, France

2. The Problem: Congestion + Accessibility
Congestion a huge problem in Atlanta and elsewhere
4.2 billion hours, 2.9 billion gallons of fuel wasted annually in U.S. cities
75% of trips under one mile are made by car
Source: Urban Mobility Report
(c)  2011 viaCycle, Inc.

3. The Problem: Congestion + Accessibility
Many regions have little or no access to transit
Virginia Highlands, Poncey Highlands underserved by MARTA
Atlanta ranked 82nd out of 100 top metro areas for transit access
TIA is a start. How to maximize its benefits?
Source: Brookings Institute
(c)  2011 viaCycle, Inc.

4. One Answer: Bikesharing
Bicycle Sharing Potential:
23% of urban citizens have a commute of less than 15 minutes
Better transit, first and last mile connectivity
Bicycle Sharing Results:
Proven to increase bicycle and transit modeshare
Proven widespread health benefits – reduced greenhouse gases, decrease in cardiac-related deaths
Source: British Medical Journal, US Census American Community Survey
(c)  2011 viaCycle, Inc.

5. Bikesharing Evolved: viaCycle
Intelligent, distributed bicycle sharing technology
Generational leap over existing bike share programs
Uses technology to increase automation and ease of use
Leverage collaborative consumption
Zipcar for bikes
8.5% have less than a 10 minute commute
18.9% have less than 15 minutes
Transit use increases in cities with bike-sharing
new bike transit trips
improved connectivity to other modes of transit
decreased private motorized vehicle trips
Cities want to reduce impact, improve ‘green’ image
(c)  2011 viaCycle, Inc. 5

6. Technology IT Infrastructure Equipment
Bicycle with ViaCycle
Bike-mounted lock
Wireless data and GPS
In-hub dynamo charges during riding
IT Infrastructure
User Interface
Locate bicycles
Track usage
Manage account
Admin Interface
Control user accounts
Control payment
Show prototype (bike and box)
We provide a “bike-share in a box”: Everything an organization needs to set up seamless transit connectivity.
(c)  2011 viaCycle, Inc.

7. Benefits of Distributed Systems
Flexible software
No installation
Cloud based infrastructure
More flexible, lower costs
Current average price: $3875 per bike, $125 per month.
Other advantages:
Scalability
Faster design iteration
Extensive data
Customizable
Security
Secondary economic benefits
Explain customer/end-user cost modeling here as well. What does the customer need to break even?
Existing programs require 1000’s of bikes to be financially viable. Distributed systems don’t.
* Typical customer charges and fees based on initial financial models and sales projections
(c)  2011 viaCycle, Inc. 

8. Bicycle Sharing Market
Expanding interest:
70 major new programs in 2009
26 North American RFPs
$2 million invested in 2009, 62 million committed investment for 2010
B-Cycle
Cooperative between Humana, Trek Bicycle, and Crispin Porter + Bogusky
Planned locations in Oahu, HI and Denver, CO
Sustained financing and maintenance arrangements are unclear, high capital costs
Capital Cost: $4,000 per bicycle
Annual Operating Cost: $1,600 per bicycle
Bixi
Operates bike share in Montreal, Canada
Planned locations in Minneapolis and Boston
High capital costs, infrastructure requires maintenance and storage
Capital Cost: $3,200 per bicycle
Annual Operating Cost: $1,200 per bicycle
ClearChannel Outdoor
Operates SmartBike DC
High capital/maintenance costs.
Parent company concerned with advertising first, bike-share second
Capital Cost: $3,600 per bicycle
Deutsch Bahn
No current North American Operations
Closest functional competitor
Limited feature set, users must place phone calls + specify drop off locations
OyBike
Operates first university 3rd generation system
Operation at St. Xavier University, Chicago, IL
Complicated rental process, low robustness, limited data availability
Capital Cost: $1,000 per bicycle
Annual Operating Cost: $1,000 per bicycle
Qi Systems
Small-scale operations in Tulsa, OK and Louisville, KY
Lack of features compared to alternatives, low security, low robustness, not integrated with area
Capital Cost: $ (bikes not included)
Annual Operating Cost: $
(c)  2011 viaCycle, Inc.

9. viaCycle@GT Program 6 month pilot program 4 locations, 35 bikes
Web portal with bike locations, usage stats
Easy access to popular campus centers
Over 550 interested students so far, much more PR and awareness to come
(c)  2011 viaCycle, Inc.

10. Program
(c)  2011 viaCycle, Inc.

11. Program
(c)  2011 viaCycle, Inc.

12. Talk to Us!
Technology has huge potential for flexible, scalable transit – constantly improving
What do you want to see in a local program?
(c)  2011 viaCycle, Inc. 

13. Annual Program Impacts Individual viaCycle User
Environmental Impact
Annual Program Impacts
Individual viaCycle User
University System
Reduced CO2 emissions
658 kg
192,243 kg
Calories Burned
30,019
11,404,095
Transportation Cost Savings
$8,487
$485,756
Potential to monetize CO2 savings through carbon credits
Supplement infrastructure demand – parking, shuttles, etc.
(c)  2011 viaCycle, Inc.

14. Security GPS-activated bicycle knows where it is at all times
Bikes can alert operators if improperly moved or stolen
Dual-stage lock: wrapped steel security chain + wheel immobilizer
Heavy-duty, welded aluminum frame with tamper-proof hardware
(c)  2011 viaCycle, Inc.