1. LOCAL ADVERTISING OPPORTUNITIES | INVENTORY | REPORTING SAMANTHA BRADY
Senior Manger, Yield & Sales Operations

2. OUR TEAM LOCAL SALES Branded Content Local Ad Ops Billing & Finance
Product Development
Ad Quality
Ad Blocking
National Sales Support
Multi-Market Sales
Ad Tech
Rate Card Reference
Contract Review
Billing Reconciliation
Rate Card Guideline
Branded Content Strategy
Content Writing and Publishing
Facebook Branded Post
Facebook Branded Video
Performance and Reporting
Local Sales Support
Local Sales Fulfillment
Media Sales Planning
Performance Reporting
Campaign Management
Inventory Management
Local
Ad Ops
Branded Content
National Ad Ops
Billing & Finance

3. transition of your advertising commitments.
MIGRATION
TO SINCLAIR OPS
Corporate to work with station on site taxonomy to migrate into StoryLine > DFP with setTargeting
Taxonomy
The migration will allow for standardized process, operations and specifications. - please review updated specifications and policy to ensure easy
transition of your advertising commitments.
Station review
Corporate to work with station on current and upcoming sales to transition and reallocated as needed into Sinclair Verticals.
Sales Audit
Q&A and Sales Migration will occur from Local Ad Ops with the help of Station to ensure all campaigns and advertisers commitments are met on web, mweb and App
Launch

4. STATION CORP WORKFLOW Contract JIRA JIRA & contract approval
Access the billing system (OSi /WideOrbit) to enter contract
Ensure the contract is coded correctly for the campaign
Verify the contract revenue and allocation are correct
Submit for Approval
Contract
Access JIRA
In ‘Local Advertising’ ticket attach Local IO
Mirror contract and enter campaign details in accordingly
Verify the revenue and allocation are correct per the contract
Submit
JIRA
JIRA & contract approval
Billing will Approve the contract in the billing system
If Contract and Cloud Ticket are entered in correctly
If revenue adheres to rate card (within limitation)
(IF YES) Billing will approve Cloud ticket to move the JIRA ticket to the Ad Management team
Ad Team will traffic & coordinate accordingly (<2 business days)

5. STANDARD BANNERS contract rate specs
ORDER TYPE/
INVENTORY CODE:
DI-Banners
contract
rate
STANDARD:
$10 CPM
specs
AD SPEC:
728x90, 300x250, 300x600
PLATFORM:
Web, Mobile Web, APP
Advertising meets reach and frequency with the message
vehicle called display advertising.

6. PRE/POST ROLL ADVERTISING contract rate specs
ORDER TYPE/
INVENTORY CODE:
DI-Pre Rolls
contract
rate
STANDARD:
$30 CPM
specs
AD SPEC:
640x480V
PLATFORM:
Web, Mobile Web, APP
Most effective advertising vertical with the highest CTR
of all digital ad formats.

7. LIVESTREAM ADVERTISING contract rate specs
ORDER TYPE/
INVENTORY CODE:
DI-Mid Rolls
contract
rate
STANDARD:
>$30 CPM
specs
AD SPEC:
640x480V
PLATFORM:
Web, Mobile Web, APP
Inherently viewable video advertising that can more effectively
tell your brand’s story.

8. SPONSORSHIP CAMPAIGNS contract rate specs
ORDER TYPE/
INVENTORY CODE:
DI-Sponsorship
contract
rate
STANDARD:
CPD Varies by Market
Highly effective at increasing brand visibility and creating impact by
demanding a users full attention with this exclusive opportunity.
specs
AD SPEC:
Wallpaper, Takeover, Roadblock, SOV Based
PLATFORM:
Web, Mobile Web, APP

9. SLIDING BILLBOARDS contract rate specs
ORDER TYPE/
INVENTORY CODE:
DI-Sponsorship
contract
rate
STANDARD:
CPM: $25+
SPONSORSHIP:
CPD: Will Vary
specs
AD SPEC:
1330x300, 1330x30
PLATFORM:
Web
Automatically more effective at getting noticed by utilizing the part of the website not frequently used for advertising with this special ad format.

10. INTEGRATED SPONSORS contract rate specs ORDER TYPE/ INVENTORY CODE:
DI-Sponsorship
contract
rate
STANDARD:
CPD: Will Vary
specs
AD SPEC:
165x50, 645x50
PLATFORM:
Web, Mobile Web

11. DYNAMIC ADVERTISEMENTS contract rate specs
Real Time Updates Keep People Engaged
ORDER TYPE/
INVENTORY CODE:
DI-Banners
contract
rate
STANDARD:
CPM: $15
SPONSORSHIP:
CPD: Will Vary
COUNTDOWN CLOCKS
specs
AD SPEC:
300x250, 300x600
PLATFORM:
Web, Mobile Web
FEED BASED ADS

12. DYNAMIC ADS> (FEAT. DRIVE AUTO) contract rate specs ORDER TYPE/
INVENTORY CODE:
DI-Banners
contract
rate
STANDARD:
CPD: $15
FEED:
$125/mo per dealer
specs
AD SPEC:
300x250, 300x600
PLATFORM:
Web, Mobile Web

13. OUTSTREAM IN-CONTENT REVEAL contract rate specs
ORDER TYPE/
INVENTORY CODE:
DI-PreRoll
contract
STANDARD:
CPM: $25
SPONSORSHIP:
CPD: Will Vary
rate
specs
AD SPEC:
1x1
PLATFORM:
Web, Mobile Web
OutStream is the revolutionary ad experience that is inherently viewable.

14. meet your target audience with creative that will speak to them.
LOCAL AUDIENCE TARGETING
ORDER TYPE/
INVENTORY CODE:
DI-Banners
contract
rate
STANDARD:
CPM: >$12
specs
AD SPEC:
728x90, 300x250, 300x600, 1330x300/30, 640x480V, 320x50
PLATFORM:
Web, Mobile Web, APP
Target any campaign by Demo, Geo, In-Market, Interests and enthusiasts:
meet your target audience with creative that will speak to them.

15. INSTANT ARTICLES FACEBOOK APP contract rate specs
ORDER TYPE/
INVENTORY CODE:
DI-Banners
DI-PreRoll
contract
Bring your Advertisers
Alive on Facebook
Instant Articles!
rate
STANDARD:
CPM: >$10
VIDEO:
CPM: >$30
specs
AD SPEC:
300x250, 640x480V
PLATFORM:
Mobile Web

16. RICH MEDIA AD FORMATS contract rate specs
ORDER TYPE/
INVENTORY CODE:
DI-Banners
DI-PreRoll
contract
rate
STANDARD:
CPM: $15-20
VIDEO:
CPM: >$25
specs
AD SPEC:
300x250, 640x480V, 1x1
PLATFORM:
Mobile Web, Desktop and Tablet
Rich Media ad formats that offer captivating, app-like brand
experiences within our mobile sites… yet cross-screen ready so
you can unify on tablet and desktop.

17. NEWS APP contract rate specs ORDER TYPE/ INVENTORY CODE: DI-News APP
STANDARD:
CPM: >$10,
VIDEO:
CPM: $30
SPONSORSHIP:
CPD: Varies by Market
specs
AD SPEC:
300x250, 320x50, 640x480V
PLATFORM:
APP

18. APP SPLASH SPONSOR NEWS APP, WEATHER APP contract rate specs
ORDER TYPE/
INVENTORY CODE:
DI-News APP
DI-Weather APP
contract
rate
STANDARD:
CPD: Varies and should be included with APP Sponsorship
specs
AD SPEC:
320x100
PLATFORM:
APP

19. WEATHER APP contract rate specs ORDER TYPE/ INVENTORY CODE:
DI-Weather APP
contract
rate
STANDARD:
CPM: >$10
SPONSORSHIP:
CPD: Varies by Market
specs
AD SPEC:
300x250, 728x90, 320x240V
PLATFORM:
APP

20. BRANDED CONTENT SOLUTIONS
SECTION PAGE
ORDER TYPE/
INVENTORY CODE:
DI-Advertorial
contract
CUSTOM PAGE
rate
PACKAGE RATE:
$2,000 - $4,000/mo
PER POST RATE:
$1,000 minimum
specs
AD SPEC:
Varies
PLATFORM:
Mobile Web, Desktop
Delivering authentic, scalable and effective content to our users – whenever and wherever they are.

21. NATIVE FEED SOLUTIONS contract rate specs
Utilizing Native placements throughout web and mobile web to
drive traffic to custom Branded Content using a captivating CTA.
ORDER TYPE/
INVENTORY CODE:
DI-Advertorial
contract
rate
BC PACKAGE:
$500 budget allocated
ADD ON
PACKAGE RATE:
$500 Per Day
specs
AD SPEC:
Varies
PLATFORM:
Mobile Web, Desktop

22. BRANDED CONTENT SOCIAL SOLUTION contract rate specs
ORDER TYPE/
INVENTORY CODE:
DI-Advertorial
contract
rate
BC PACKAGE:
$500 budget allocated
ADD ON
PACKAGE RATE:
$500 Per Post
Utilizing our Facebook to drive
reach and interaction to your
target audience –
ultimately driving your
brand forward.
specs
AD SPEC:
Varies
PLATFORM:
Mobile Web, Desktop

23. Verified Facebook Page
FACEBOOK VIDEO
BRANDED CONTENT
ORDER TYPE/
INVENTORY CODE:
DI-Advertorial
Verified Facebook Page
contract
Branded Video Content
Videos produced by station to be sold and specially produced for branded content on Facebook.
In either case, for success, these would ultimately require dark posts as we would for written branded content.
rate
PER POST:
$1,000 minimum
specs
AD SPEC:
See Social Guidelines
PLATFORM:
Facebook – Station only
Joining the powers of Branded Content with Facebook
and Video to elevate the Branded Content strategy .

24. Verified Facebook Page
FACEBOOK LIVE
BRANDED CONTENT
Verified Facebook Page
ORDER TYPE/
INVENTORY CODE:
DI-Facebook
contract
rate
PER POST:
Will vary
SPONSORSHIP:
$1,000 minimum – will vary by market reach
Facebook Live Sponsorship
specs
AD SPEC:
See Social Guidelines
PLATFORM:
Facebook – Station only
Sponsored Live video works best when the content isn’t related to the sponsor. (Just like a sponsored post.)
This could include a blanket sponsorship for wall-to-wall severe weather coverage or breaking news; or digital-only programming.

25. LOCAL SALES REPORTING Reconciliation Sell Through Performance Reports
Your Local Ad Ops Coordinator will provide full reconciliation reports upon the close of the month to ensure contracts meet goals and if under-deliveries require make goods for following flights to follow
Reconciliation
Sell Through reports are provided for current and next month to provide insight into the areas of inventory that have availability. This offers the ability to further monetize on the unsold inventory
Sell Through
Performance Reports show an over arching report as to how your current campaigns are performing. Your Ad Ops Coordinator will provide optimization opportunities to meet KPIs and deliverables needed
Performance Reports
Your Ad Ops Coordinator will run campaign and inventory reports upon demand - please allow 2 business days as needed for these reports to be curated
Other

26. REPORTS
:HISTORICAL
Create robust, customized reports that display information based on filtered data (e.g. dimensions, metrics) and various parameters (e.g. date range).
NOTES
Impression levels are based on all impressions within the various parameters set, ATF, BTF and multiple ads per page
Deliverables can be contingent on unforeseen traffic spikes
QUERY
Save and run or set to run again, share
ADDITIONAL SUPPORT

27. REPORTS
:FORECASTED
Future Sell-Through Reports provide transparency into your direct sales efforts, to see what is or is not sold. You can breakdown and filter your report to see exactly what area of inventory you are looking for, if not your entire network. This report allows better inventory management.
CAVEATS
The future sell-through report is a projection of your entire impressions
This report uses 28 days of sample data
It takes historical basis adjustments into account
AVAILABLE METRICS
Sell Through Rate
Forecasted Impressions
Available Impressions (to sell based on projection)
Reserved Impressions
Contending Line Items

28. CHECKING
INVENTORY
Check Availability feature allows you to forecast and confirm if ad inventory is available based on parameters or targeting criteria set.
NOTES
You can use this feature to confirm a saved line item is slated to reach its goal; and if not, to determine what changes to settings or targeting could increase availability
The forecasting numbers only take standard and sponsorship line items (guaranteed line items) into account when determining forecast or allocation
Guaranteed line items with a status of “Paused” or “Draft”, as well as line items with no creatives, can also be reserved impressions  
STEPS
DFP > Delivery
Enter Inventory Sizes (e.g. 300x250, 300x600)
Select Line Item Type
Enter flight dates
Quantity (Max available)
Apply Targeting
Click ‘Check Inventory’
Forecast will appear

29. PRIORITY CODE METHODS & POLICY
It is important for stations to adhere to the Sinclair Digital policies set below. These policies will lead to better monetization and operations of Sinclair’s digital products.
INVENTORY
All campaigns are subject to delivery upon available inventory
Prior to submission of order, station should ensure the inventory is available for all verticals in question
MAKE GOOD
Local Make Goods should be submitted to Manager, Yield & Local Operations
Agency Make Goods should be submitted to Director, Digital Solutions
SHARE OF VOICE POLICY
{ALL} Web sponsorships that exceed 80% SOV within a particular section or sub-section within News Sites must be geo-targeted
All web SOV sponsorships must be limited by DMA unless content or section is a station initiative
One-day sponsorships (i.e. Takeovers and Wallpapers) do not apply to SOV rule
PRIORITY CODE LEVEL
Priority Codes are determined by the 2017 rate card
Rates are defined as Gross
Priority Codes will not be adjusted, unless approved by COO, VP of Sales, or Manager, Yield & Local Operation

30. MAKE GOOD POLICY make good’s submit for approval
Due to Under Delivery or Error:
make
good’s
Campaign Type must remain the same for proposed Make Good, unless approved otherwise
Approval will be subject to available inventory
Valid for 60 days after initial campaign ended
Needs to be delivered within 60 days after approval
submit
for
approval
Local Make Good form: Samantha Brady via at

31. QUESTIONS? ] [
THANK YOU!
SAMANTHA BRADY