1. Europäische Kultur- und Kreativwirtschaft im globalen Kontext: (European Culture and Creative Industries in the global context) Michael Söndermann Vorsitzender des Arbeitskreis Kulturstatistik, Bonn Working Group on Cultural Statistics, Bonn 4. Jahrestagung Kulturwirtschaft, Berlin 3./4. Mai 2007

2. Global Creative Economy view from PricewaterhouseCoopers Source: PricewaterhouseCoopers, Global Entertainment and Media Market by Region 2006 PwC estimates the 2006 global entertainment and media market at about US $ 1,400 billions +5% +7% +9% +6%

3. Chinas Publishing Industry (view from UK Trade & Investment) GAPP estimates the 2002 value of China's publishing industry at US$20.7bn. Source: UK Trade & Investment, Changing China – The Creative Industries Perspektive, London 2004 Beijing Shanghai Guangzhou

4. National and international initiatives Creative industries - UK, Switzerland, New Zealand, China, India, Singapore, Korea, Brasil, Columbia, etc Copyright industries - USA, Australia, etc Cultural industries –Canada, Switzerland France, Germany (Berlin, Aachen) UNESCO – Cultural Industries Division EU/EUROSTAT – Working Group on Cultural Statistics in the EU WIPO – Creative Industries Division, development of research methodology UNCTAD – Creative Economy & Industries Programme OECD – International Measurement of the Economic and Social Importance of Culture, SNA-based systems and Culture Satellite Accounts?

5. The scope of Creative Industries view from UNCTAD/UNESCO Creative Industries Visual Arts Literature and Publishing Architecture and Design Traditional knowledge Music Performing Arts Audio-Visuals Digital Animation and Multi-media Source: United Nations Conference on Trade and Development(UNCTAD), 2006; M.Söndermann/Arbeitskreis Kulturstatistik

6. Value of Creative Industries view from OECD Total gross value added contribution Europe (EU-30) 2003**2,6% By country United Kingdom 2003*8,6% France 2003*3,6% Germany 2004***2,9% USA 2002*4,5% Canada 2002*3,8% OECD initial estimates of the contribution of Culture & Creative Industries to gross domestic product (GDP) Source: *OECD estimate *UK OECD&DCMS (publishing=2,1%, electronic games=2,8%), **EU-GD Culture/study: The economy of culture, ***Arbeitskreis Kulturstatistik

7. Creative Industries in Germany development 1996-2006 %-change of the enterprises (Unternehmen) and turnover (Umsatz) 218,000 enterprises, 121 billions turnover, 950,000 employed persons Quelle: M. Söndermann, creative industries research unit, Zürich, 2007

8. Cultural Employment in Europe view from France/EUROSTAT Source: EU-25 survey, French ministry of Culture and Media/DEPS, Eurostat. Estimates Iceland, Norway, Switzerland, Romania, Bulgaria, Michael Söndermann/Arbeitskreis Kulturstatistik Cultural employment represents 3.1% of total EU employment

9. The Three - Sector Model of the Culture and Creative Sector view from the European point The three-sector model comprises the sectors: the market, the state and the civil society. Market: Culture & Creative Industries Sector (mainly profit) In the private sector, the private industry-oriented creative industries define themselves in accordance with an independent branch logic. State: The Public Culture Sector (mainly non-profit) In the public sector, the state promotes art and culture through its legal instruments, guaranteeing primary cultural needs. The Civil Society Sector (mainly non-profit & informal Sector) In the intermediary sector, non-profit associations and organizations offer further cultural services.

10. Micro- Enterprises, Freelancers Majors Small and medium-sized enterprises The category of micro, small and medium-sized enterprises (SMEs) is made up of enterprises which employ fewer than 250 persons and which have an annual turnover not exceeding 50 million euro, and/or an annual balance sheet total not exceeding 43 million euro. Extract of Article 2 of the Annex of Recommendation 2003/361/EC The scope of Creative Industries view from the European point

11. Michael Söndermann Vorsitzender des Arbeitskreis Kulturstatistik, Bonn Working Group on Cultural Statistics, Bonn Member creative industries research unit, Zürich 4. Jahrestagung Kulturwirtschaft, Berlin 3./4. Mai 2007 www.kulturwirtschaft.de More information at the information desk Aktuelle Daten zur Kulturwirtschaft in Deutschland, 2. Mai 2007