1. Business Administration & Management
Mr. Bernstein
Social and Ethical Responsibility
February 2017

2. Business Administration & Management Mr. Bernstein
Social Responsibility
Duty to contribute to society
Obligation to Stakeholders
Customers
Employees
Investors
Community
Competitors
Vendors*
Is the business of America …business?

3. Business Administration & Management Mr. Bernstein
Business Ethics
More than just following laws and regulations
Morally justifiable behavior
Can vary from manager to manager, business to business or country to country
Written Code of Ethics – values and rules that express the firm’s philosophy goals
Written Code clarifies some dilemmas, but not all

4. Business Administration & Management Mr. Bernstein
The Paramount Role of Business Ethics
CEO of MCI Communications (now part of Verizon):
At MCI, ethical conduct forms the foundation for our business success. Our commitment to high standards in no way diminishes out determination to aggressively pursue success in the marketplace as a superior provider of the industry’s most innovative products and services. Indeed, over the long term, being – and being recognized as – a highly ethical company will provide us with a sustainable competitive advantage. History has proven that while some may achieve short-term success by cutting corners, at the end of the day, only the true ethics leaders in industry will remain standing. We shall stand tall among them.
Michael Capella’s Introduction to MCI’s Code of Ethics and Business Conduct

5. Business Administration & Management Mr. Bernstein
A Famous Code of Ethics

6. Business Administration & Management Mr. Bernstein
Kraft Foods 10-point Code of Ethics
Make food that is safe to eat
Market responsibly
Treat people fairly
Respect the free market
Compete fairly
Respect the environment
Deal honesty with the government
Keep honest books and records
Never trade on inside information
Give Kraft Foods your complete business loyalty
From The Houston Chronicle,