1. Business ethics

2. Structure Introduction Business ethics and globalisation (Kevin)
Business ethics and relationships with employees as stakeholders (Lisa)
Business ethics and relationships with consumers as stakeholders (Steve)
Role play (Fabian, Matti, Simon)

3. Ethical issue
Does Mc Donald‘s have a global responsibility to take care about the health of the consumers?

4. McEthics in Europe and Asia
Criticisms in Europe:
unhealthiness  risk of customers’ health
advertising exploits children
lack of nutrition information
paying low wages
In Asia: less criticism

5. Reactions: nutrition labeling healthy options/ balanced menu
promote balanced lifestyle “diet and exercise”
sustainably grown coffee and biodiesel
in Asia/other countries: same strategy  good marketing strategy, bigger choice of (healthier) products

6. Ethical issue
Do corporations have a responsibility to respect international children‘s rights even if the national law does not exist?

7. Uzbek cotton: a new spin on child labour in the clothing industry

8. The case Oppressive regime  controls cotton production
Children are forced to work under bad conditions
Western companies succeeded in boycotting the Uzbek cotton
In 2008 the Uzbek government banned children under 16 from work

9. Ethical issue
Are microcredit lenders justified in charging poor borrowers high interest rates?

10. Targeting the poor with microfinance
Consumer ethics Consumers as stakeholders
Microfinance = small-scale financial service
Directly targets poor people, who are excluded from mainstream banking sector

11. Microcredits positive negative risk on high interest rates
support small-business sector
improve household budget
provide greater opportunity for education

12. Role play

13. Thank you for your attention