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Supplierday Danish products to Germany
Supplierday Danish products to Germany
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Netto Germany Agenda: Germany and German Market Netto in Germany
Why Danish Products?
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1. Germany and German Market
Facts: 80,56 Mio. inhabitants km² area 226 inhabitants/km²
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1. Germany and the German Market
Area of Netto Germany 350 Stores in 8 Regions Population: approx. 14 Mio. in our area 26 115 98 3 50 32 26
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1. Germany and the German Market
Strong Competition Schwarz Group Kaufland & Lidl EDEKA Group Edeka & Netto Marken-Discount Aldi Nord & Aldi Süd REWE Group REWE & Penny
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1. Germany and the German Market
East Germany, Turnover total in Mio. € Quelle: Nielsen Haushaltspanel (Homescan) | Gesamtausgaben in Ostdeutschland | Discounter = ohne Real und Kaufland | KJ 2013 vs. 2012
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1. Germany and the German Market
East Germany, Turnover total in Mio. € Quelle: Nielsen Haushaltspanel (Homescan) | Gesamtausgaben in Ostdeutschland | Discounter = ohne Real und Kaufland | KJ 2013 vs. 2012
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1. Germany and the German Market
Discount Market Share 44% Supermarkets show price entry on Discount Level More Brands even in Harddiscount Specialist Stores for Beverages, Organic Food Regional product have high importance in Germany
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2. Netto in Germany Founded in Juli 1990 HQ in Stavenhagen (MV)
Second DC in Wustermark since 2005 350 Stores 4.800 employees (70% Women)
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2. Netto in Germany Assortment based on german products
Private Label and brands Price level matches Aldi & Lidl Regular Assortment: approx Products - to cover 90-95% of the customers daily needs SPOT: around 300 Products per week Food (67%), Nonfood (33%) to widen customers choice and create weekly excitement
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2. Netto in Germany Focus on Fresh - daily delivery of fruit & vegetables Focus on Regional products Additional Baker‘s and Butcher‘s inhouse Weekly leaflet with promotions starting on Monday, Thursday and Saturdays New Stores Size average 760 m²
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3. Why Danish Products To grow in a market of hard competition it is not enough to have the basic price entry Being different is the key! In a positive and unique way Offering more value for the customers - regional products - added value private label products - trends & innovations - and…
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3. Why Danish Products Authentic Danish food
With genuine danish products we create another attractive difference to our main competitors Aldi & Lidl Underlining our danish roots
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3. Why Danish Products
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3. Why Danish Products Leaflet from this week:
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