1. MEMSIC Application Engineering Introduction (China Cellphone Market)
Property of Memsic. Inc., Not to be reproduced without permission

2. Diverse Application Adaptability
Processor Platform Adaption
Feature Phone: MTK, Spreadtrum, Qualcomm
Smart Phone: Samsung 6410, Qualcomm 7227, ST-E 6710
PMP: Vi-Micro, Rockchip, Ingenic
Mobile OS Adaption
MTK, Spreadtrum OS
Android, Linux, Windows CE/Mobile
Property of Memsic. Inc., Not to be reproduced without permission

3. Innovated Feature Phone Application
Innovated Application Software Framework
Flexible: Flexibly adapt to diverse of application processor platform
Fast Migration: finish framework & application migration identically among diverse processor
Independency: Upper level application independent with Sensor, Processor & OS
Expendability: Easy to expend with new Application and new Sensor products
Modularization: Easy maintenance with standard API in each application module
Customized: Be able to open source to customers for customization design
Property of Memsic. Inc., Not to be reproduced without permission

4. Universal Application Framework Structure
Feature Phone Customer Support Model
eCompass UI
Motion Games
User Apps
eCompass Related Apps
UI Motion Functions Apps
User Application Layer
Smart Phone Product Support Model
MEMSIC Core Solution
in System-Level Application
G Sensor Motion & Protocol Engine
Mag 2D Sensor Heading Calibration & Protocol Engine
Mag 5/6DOF Sensor Heading Calibration & Protocol Engine
Mag Sensor Simple Motion & Protocol Engine
Mag Sensor Turn-2-Mute Engine
DTOS Motion & Protocol Engine
MEMSIC Sensor Framework API & Protocol Layer
MTK Nucleus
Linux
Android
Windows Mobile
Symbian
OS Adaptive Layer
2D G Driver
3D G Driver
2D M Driver
3D M Driver
DTOS Driver
Driver Layer
Sensor Physical Layer
2D G
3D G
2D M
3D M
DTOS
Property of Memsic. Inc., Not to be reproduced without permission

5. Universal Application Framework Structure
eCompass UI
Motion Games
User Apps
eCompass Related Apps
UI Motion Functions Apps
User Application Layer
G Sensor Motion & Protocol Engine
Mag 2D Sensor Heading Calibration & Protocol Engine
Mag 5/6DOF Sensor Heading Calibration & Protocol Engine
Mag Sensor Simple Motion & Protocol Engine
Mag Sensor target orientation Engine
DTOS Motion & Protocol Engine
MEMSIC Sensor Framework API & Protocol Layer
MTK Nucleus
Linux
Android
Windows Mobile
Symbian
OS Adaptive Layer
2D G Driver
3D G Driver
2D M Driver
3D M Driver
DTOS Driver
Driver Layer
Sensor Physical Layer
2D G
3D G
2D M
3D M
DTOS
Property of Memsic. Inc., Not to be reproduced without permission

6. Feature Phone Application – Accelerometer
G Sensor Games
Platform:
MTK: MT6225, MT6223, MT6235, MT6239,
Sptreadtrum: 6600L
Resolution: QCIF, QVGA, WQVGA, HVGA
Property of Memsic. Inc., Not to be reproduced without permission

7. Feature Phone Application - Magnetometer
Mag application
eCompass, 2D, 3D
Mecca Finder
Property of Memsic. Inc., Not to be reproduced without permission

8. Feature Phone Application
More HOT utility applications for G sensor & Mag sensors
Property of Memsic. Inc., Not to be reproduced without permission

9. Smart Phone Application Support
eCompass driver engine adaption to smart phone OS
Android:
Android 1.5, 1.6, 2.0, 2.1
Processor Platform: Qualcomm 7227, Samsung 6410, C100, C110, ST-E 6710…
G Sensor adaption: Bosch BMA220/020, ST LIS33x
Windows CE/Mobile 6.0/6.5
Property of Memsic. Inc., Not to be reproduced without permission

10. Thanks!