1. What is the Healthy Baby Program?

2. The goal of the Healthy Baby Program
To support expectant mothers throughout all phases of their pregnancy by ensuring:
During pregnancy: Ensures women get prenatal care, understand maternity benefits, and have a resource for any complications.
Personalized program focused on education, support and helping members have a healthy pregnancy and baby
Identifies risk factors (e.g., smoking) and supports members in reducing health risks
After delivery: Ensures that the baby gets newborn care; screen mom for post-partum depression; offers benefits and claims support.
Ongoing, regular outreach throughout pregnancy and after delivery
Improves health outcomes and reduces medical costs

3. Personal Health Advocates
This program builds on our Personal Health Advocate model, which addresses the range of issues that can surface around:
Maternity care
Care coordination for expectant mother
Benefits assistance
Fetal/neonatal care coordination
Second opinions
Chronic condition management
Coordination of care for premature babies
Post-pregnancy care coordination

4. What does the Healthy Baby Program include?

5. Reminders & Support
Screening questionnaires specific to each trimester and postpartum.
Telephone support call during each trimester (3) with reminders of each session.
One post partum call with depression screening
Total of 4 scheduled calls--plus unlimited additional advocacy support as needed.

6. Resources & Information
Tip sheets on such topics as:
Breastfeeding
Maternity Leave
Pregnancy Q&A
Understanding Labor
Pelvic Strengthening
Birth plan workbook and more
When a member enrolls in this program, they receive a introduction letter, FAQ flyer and maternity book, which is currently “Mayo Clinic Guide to a Healthy Pregnancy”.

7. Support Materials

8. What drives engagement in this program?

9. Registration, tracking & incentives
As claims data may not identify expectant mothers until late in their pregnancy, in order for Health Advocate to effectively manage this program, we would require that the members call to register, which will allow us to identify them at an early stage, as well as track their participation for incentive reporting purposes.
Having an incentive strategy in place to drive enrollment would be important to a successful program launch.
A typical incentive structure may look like: $250 for enrollment in Healthy Baby and $250 for completion

10. Thank you Chris Weale, Product Specialist 610.397.7449