1. Leadership Council Meeting
September 16th, 2013

2. PAC NEXT Leadership Council
WELCOME
PAC NEXT Leadership Council
Co-Chairs:
Angela Dennis – Nestlé Canada Inc.
Alison Wells – Loblaw

3. Agenda Wrapping up PAC NEXT Phase 1.0
Key outcomes of June & July Co-Chair Meetings
Results of 2013 PAC NEXT Member Survey
PAC NEXT 2.0 Plans
PAC NEXT Centre of Knowledge
Renewing Technical Committees
Funding opportunities
Summary of recommendations

4. Wrapping Up PAC NEXT 1.0 Purpose:
Closing out the work done over the past 24 months

6. PAC NEXT 1.0 Summary Technical Committee PAC NEXT 1.0 Deliverable
Expected Completion
Policy Best Practices
Publishing summary of 11 EPR programs (Canada, Europe, Australia)
Oct 2013
System Optimization
Publishing Packaging Materials Recovery Systems Map
Publishing 120+ Materials List
Complete
Material Optimization
Press release to endorse APR Protocol
Publishing white papers on PET thermoforms and sleeved bottles
End of Sept 2013
Consumer Engagement
Publishing overview of key reports on consumers attitudes & behaviours
Sustainable Innovation
Publishing material decision trees
Oct – Nov 2013
Sustainable Packaging Design Guide
Launched interactive web-based design guide May 2013

7. Samples of Work Press Release to endorse APR Protocol
Packaging Materials Recovery Systems Map

8. Recommendation #1
Close-out PAC NEXT 1.0 effective immediately - Agreed publications completed by end of October
- Add to Center of Knowledge

9. Outcomes of Co-Chair Meetings
Purpose:
Outcomes of Co-Chair Meetings
Develop Phase 2.0

10. HIGHLIGHTS START STOP CONTINUE
Leveraging other committees – identify “help needed”
Celebrating, communicating & publishing successes
Be focused – know objectives, deliverables, audience, timeline, identify “quick wins”
Focusing co-chair meetings on collective “brainstorming”
STOP
Teams working in silos
Accommodating distractions
CONTINUE
Building links with other associations
Getting more members engaged
Highlighting progress in Monthly newsletter

11. 2013 Member Survey Results Purpose:
To better understand the needs of our members

12. Highlights Key outcomes: Need for FOCUS, SPEED, ACTION, RESULTS
Too much reliance on volunteers
More external collaboration
Publish results – create valuable CONTENT
Re-vamp technical committees
Fund external resources
Fewer projects – more results
More impactful communication

13. Question Average Rating Comments Recommendations
1. Overall satisfaction with value from PACNEXT?
2.64
Loss of focus. Lack of experts. Too slow, nothing gets done.
Launch PACNEXT 2.0 with focus on SPEED, ACTION, RESULTS. 
2a. START doing?
30 responses
More updates & publications.
Provide tools & funding.
Work on real projects.
Be inclusive of all members,  more industry collaboration, influence government, and EPR
Explain what PACNEXT does
See 1.
Fund Center of Knowledge
Reach out to ALL members (follow-up calls?
Provide EPR update.
Use video to communicate PACNEXT story.

14. Question
Average Rating
Comments
Recommendations
2b. STOP doing?
18 responses
Asking members to volunteer, procrastinating,  working in silos, working on too many things, excessive s, white papers
Refocus technical committees – fewer meetings (4-6 max), fewer committees. Focus on relevant and realistic deliverables, leverage experts, webinars, center of knowledge.
Get funding.
2c. CONTINUE doing?
24 responses
Webinars on hot topics, bringing in experts, getting member feedback, communication, promoting innovation & design for recycling
PACNEXT 2.0 webinar series.
More forums for sharing expertise on relevant hot topics. 
Monthly letter, publications

15. Question
Average Rating
Comments
Recommendations
3. Are technical committees effective?
2.76
68% undecided
No time to attend committees, no reason to attend
Re-focus technical committees.
Create team space in Center of Knowledge
4. New projects?
Marine Debris 18.2%
Food Waste 60.6%
Design case studies 69.7%
Others – LCA studies, flexible pkg, EPR benefits for industry? More for retailers / brand owners?
Integrate into re-vamped Technical Committee set-up
integrate Food Waste into PACsecure.
Assess how to bring in LCA capability as part of Design for Recovery.

16. Question
Comments
Recommendations
5. Valuable project deliverables?
Fact sheets 12.1%
Webinars on hot topics 18.2%
Educational workshops 12.1%
Online database tools 54.5%
Other – Lobbying 3%
Fact sheets expected outcome from technical committees.
Webinars – create and promote series, collaborate with i2.
Offer Pkg Optimization ½ day workshop Jan 2014
Invest in Center of Knowledge tool
6. Effective communications?
Average rating 2.86
Website 3.06
Monthly newsletter 2.70
Membership report 2.58
Brochure 2.81
“Tell a friend” 3.22
Box.com 2.78
8 replies don’t know / don’t use Box! 3 replies difficult to use. Most use infrequently
Re-vamp website – member log-in? Focus monthly on hot topics, results delivered, key events, surveys.
Annual Membership report – focus on results
Brochure emphasis on what PACNEXT does, hot topics, expertise, results.
Minimize
Communicate the value of Box.com
Leverage video communications to change up the way we connect with members

17. Question
Average Rating
Comments
Recommendations
7.  Value of webinars
2.79 – Watch-out: there is no way all 32 respondents attended all 4 webinars (2 replies say did not attend any)
Marine debris 3.16
Terracycle 3.06
Euro legislation 2.41
Biopolymers 2.53
General feedback indicates webinars are valuable and more wanted. Suggestions: Ways to reduce pkg waste, EPR, Food waste
Create the PACNEXT 2.0 webinar series
8. PACNEXT areas of expertise
2.38
Global EPR knowledge 2.67
Canada EPR knowledge 1.97
Pkg optimization 2.15
Life cycle thinking 2.52
Solutions for recovery 2.88
Conferences 2.06
Facilitation 2.42
Publish EPR report.
Add LCA thinking with Design case studies.
Find REAL projects on recovery. Re-vamp technical committees. – bring in expertise

18. Question
Average Rating
Comments
Recommendations
9. Grow PACNEXT
Top 3:
- Member recos 2.64
- Outreach 2.86
- Affiliations 3.10
Other suggestions:
Present hot topics
Publish results
Create an identity?
Leverage combination of approaches – create content and results and “members will come”
LC Ambassadors
Member Ambassadors
PACNEXT video
10. Other comments?
2 positive verbatims.
Critique:
Taking on too much, too much emphasis on recovery, too slow, lost strategic direction, not focusing on ME, membership is too expensive
Focus on SPEED and ACTION.
Be consistent on PACNEXT purpose. Members expect to be contacted directly and personally.

19. Ancillary Services/Consultants
Current PAC NEXT Membership
Transparency, Collaboration, Connection, Catalyst
Trade Organizations 1 13
NGO 19
Brand Owners
Machinery Suppliers
Ancillary Services/Consultants 5 15
Converters
Retailers/
QSRs 25
Consumers 14 4
Stewardship Organizations
Raw Material Suppliers
Sustainable Material Management 8 7 2 3
Academia
Government Policy Makers
Municipalities
Media 4 9 19

20. Re-vamp Technical Committees
Purpose:
PAC NEXT 2.0
Re-vamp Technical Committees
Refreshing the work for the next 12 months

21. Renewing Technical Committees - Evolution
Leadership Council
Committee
Steering
Policy & Consumer Engagement
System & Material Optimization
All PAC NEXT members will be invited to participate in webinars and hot topic discussions
Design for Recovery
Steering Committee
PAC NEXT
Sub-Committees
Members

22. Renewing Technical Committees - Revolution
Leadership Council
Committee
Steering
Project 1
Project 2
All PAC NEXT members will be invited to participate in webinars and hot topic discussions
Project 3
Steering Committee
PAC NEXT
Projects
Members

23. New Roles Renewing Technical Committees
Steering Committee (formerly committee co-chair team)
Oversight for Center of Knowledge – drives synergy
Agrees projects, webinar program
Meet 4 times per year
Evolution
3 Technical Committees with co-chairs
Agree projects with steering committee
Meet as needed to deliver project results
Revolution
Steering committee agrees projects
At least 2 steering committee members sponsor project & identify needed resources

24. Center of Knowledge (55% favorable rating)
PAC intends to be “the Google of packaging”.
If it involves packaging, PAC is to be the “go to” organization.
OBJECTIVE:
Create a Center of PAC NEXT Knowledge that enables our members to make informed decisions about package designs that have an end-of-life other than landfill and creates synergy between project sub-committees
DELIVERABLES:
Develop a centralized knowledge repository for anything related to packaging, which is easily searchable and presents content in as interactive manner as possible.
Tailor the website experience for members / non-members
Create Technical Committee “team spaces”

25. PAC NEXT 2.0 – Possible Projects
Technical Committee
PAC NEXT 2.0 Possible Deliverables
Policy Best Practices
EPR updates -BC, revision in Ontario
Review & share best practices
Endorse external policy reports
System Optimization
Knowledge sharing on MRFs (single / multi / dirty)
Updates e.g. Green Fence
Fact sheets – why plastic films are bad news
Material Optimization
Endorse protocols / guidelines
Knowledge sharing
Support film pilot(s)
Consumer Engagement
Knowledge sharing via webinars on systematic behaviour change e.g. Pay-as-you-throw, KAB
Sustainable Innovation
Develop and publish a portfolio of package design success stories – incorporate LCA approach.
Sustainable Packaging Design Guide
No future plans – work is complete

26. PAC NEXT 2.0 – Possible Projects

27. PAC NEXT 2.0 – Potential Webinar Series
Centre of Knowledge
Design for Recovery
EPR updates – Canada
PAYT – why it works
Marine Debris – the challenge of litter and low recycling rates
Food Safety
End Market Development and the Green Fence
IC&I Waste Diversion
Chain of Custody
Waste2Worth
MRF operations – why plastic film is bad news
Modelling & Simulation tools to optimize packaging value chain
Why biopolymers?

28. Recommendation #2
Announce launch of PAC NEXT 2.0 immediately (press release, member report)
Focus on SPEED, ACTION, RESULTS, PUBLISHING
Create Center of Knowledge (on-line tool) and leverage to drive synergy
Re-vamp and refresh Technical Committees
Fewer meetings and fewer projects
Focus on bringing in experts / offering webinars / delivering results / publishing / publicizing
DO NOT rely upon member volunteers - leverage current resources & passionate volunteers / interns / external resources as needed & funded
Create “team spaces”

29. Funding
PROPOSAL:
Secure $40,000 funding in 2014 budget to hire external expert / subject matter resources for project reviews / research / report writing / publishing.

30. Recommendation #3 Agree to 2.0 new Program Organization
Evolution or Revolution
Priority projects identified
Request $40,000 funding to support external resource needs
Change-up communication
Leverage videos to communicate what PAC NEXT is about - Target for PAC NEXT 2.0 video asap

31. Discussion

32. Recommendation #1 Recommendation #2 Recommendation #3 Summary
Close-out PAC NEXT 1.0 effective immediately
Recommendation #2
Announce launch of PAC NEXT 2.0 immediately
- Create Center of Knowledge and re-vamp committees
Recommendation #3
Agree to 2.0 new program organization (Evolution or Revolution) and deliverables
Request $40,000 funding to support external resource needs
Change-up communication

33. Next meeting on
Tuesday, November 19th, 2013
Thank you!