1. “Baggy Britches”

2. Background Head of the Marketing team at Levi Jeans Inc.
Working on new product line called “Baggy Britches”
Unisex
Target age 18-45
Preliminary surveying showed 84% of respondents favored the design
Background

3. Physical You have been tasked with creating a full scale, survey:
Local, National, and International
6,000-13,000 participants
Target Population:
Men and Women
Ages 20-38
Physical

4. Developing the Questions
Demographic Information
Age
Gender
Location
Occupation
Income
Shopping Preferences
How much do you pay for a pair of jeans?
Where do you buy the majority of your clothes from?
Sizing
Do you prefer jeans that fit snugly around the (body part)?
Developing the Questions

5. Distributing the Survey
Facebook
Charged by the click
Around $4000 for 10,000 clicks
5% off next Levi’s Purchase
Receipt Codes
Survey information will also be printed on the bottom of Levi's receipts
10% off coupons in exchange visiting a website and taking the survey.
Distributing the Survey

6. Argument Argument: Response:
The survey will not reach the target audience
Response:
Questions include demographic data
Facebook advertising allows you to choose many different ways to target specific groups of people.
Argument

7. A specific question on the survey is receiving negative feedback
“Jeans that are roomy around the thighs are kind of jeans I like to wear.”
Participants feel the question suggests that they wear or prefer plus size clothing.
Participants suggest rewording the question
14 participants demand personally written apology
Emotional

8. Solution Reword the Question Apologize to the participants
Remove the word roomy 
"I like jeans that fit loosely around the thighs.”
Apologize to the participants
Apologize for the misunderstanding
Reiterate to the participant that the question was not intended to suggest a preference to plus size clothing
Include a 10% off coupon
Hand-sign letters to the 14 participants
Solution

9. Argument Argument: Response:
The reworded question will still result in more complaints
Response:
While the company strives to be sensitive to our customers' thought and beliefs, it is inevitable that there will be complaints.
Argument

10. Circumstantial Disgruntled Employee Survey Interviews
Did not feel fully included in all of the stages of the process
Felt others ideas were favored over their own
Cite individuals as “bossy” or “lazy”
Survey Interviews
New project
Interview select individuals from the from the survey you conducted over the “baggy britches” jeans
Disgruntled employee will also be involved
Circumstantial

11. Solution Put the employee in charge of the interviews
Chance for the employee to prove his skills
Employee will feel more included in the process 
 Supervise the process
Keep a close eye on the project's performance
Step in if the project begins to fail
Solution

12. Argument Argument Response
The project will fail due to the employee's incompetence
Response
You will continue to keep a close eye on this employee and the project
Will step in and take control if the project is not going well
Argument

13. Result Survey accomplished every goal. Reworded the offensive question
Provided reliable data regarding customer views on "baggy britches" jeans.
Reworded the offensive question
Received no further complaints regarding the question.
Employee took full charge of the survey interviews.
Process went very smoothly
Employee was able to prove himself as a valuable employee to the company.
Have put him in charge of another project as a result.
Result