1. Communicating Your Political Message
International Republican Institute
Steve Pier
Amman, Jordan
July, 2008

2. Political Message – Platform
Your platform should contain your entire political message.
Preamble
Goals
Philosophy of the Party (to justify goals)

3. Political Message – Platform
The Platform should not be something that is widely used. It is a single document to guide the party.
All literature should be much shorter and to the point.

4. Platform Communication
Communicating your platform if no different than any other type of public relations campaign.

5. Platform Communication
What makes an effective Public Relations Campaign?

6. Platform Communication
Principles Of Messaging
Components of Public Relations

7. Platform Communication
Principles
Simple
Short
Solution Based
Don’t Litter -or-
Throw your trash in the bin
Coordinated
MEMORABLE

8. Platform Communication
Simple
Must communicate on a level that the voters understand.
Must be aware of both sophistication of audience and interest in the subject.
Five levels of communication

9. Platform Communication
Short
Most people are too busy to dedicate a lot of time to politics
If you can’t communicate your basic message in 30 seconds or less, you are being too detailed.

10. Platform Communication
Components
Logo
Slogan
Sound Bite

11. Components Logo
A Tale of Two Logos

12. Components – Logos
Other Effective Logos

13. Components - Slogan
Short and Simple Catchy Rhymes and Alliteration Solution Based

14. Components - Slogan
Just do it Life’s Good

15. Components - Slogan
Other Good Slogans IRI – Advancing Democracy Worldwide GE – We Bring Good Things to Life Volvo – For Life New York Times – All the News that’s Fit to Print.

16. Components – Sound Bite
A sound bite is a statement made in 30 seconds or less that includes your basic message about a topic.
It is designed to be certain that the statement makes it into the short time allowed on TV and Radio interviews and in the newspaper.
Can’t have too many.

17. Public Relations Campaign
Slogan and a Sound Bite Write a 30 second statement explaining what your party hopes to accomplish if elected and why they should vote for you. Write a Slogan for your party.

18. Thanks
Many thanks to Mr. Paul McCarthy IRI Amman Nike LG Mom and Dad Texas Department of Transportation Keep America Beautiful Committee Sheraton Amman Ronald Reagan London Dairy The good people of the Hashemite Kingdom of Jordan

19. God Bless Texas