1. Ford AMPLIFICATION PACKAGE
January 26, 2016

2. ENHANCED KBB.COM HOMEPAGE SPONSORSHIP
Heighten the impact of Ford’s takeover with additional integration
100% SOV of Pushdown, MREC and Wallpaper on a popular starting point for undecided shoppers
Complemented by integration in Rotating Content Module, one of KBB.com’s most visible promotion spaces
Ideal for high-profile launches with broad targets
Mocks are concept only. Actual design and layout of product is subject to change upon production.

3. HOMEPAGE ROTATING CONTENT MODULE
Prominent homepage placement within a native site experience
Sponsor occupies third slot in Rotating Content Module and takes over the main header space above when selected
Large sponsor photo
Sponsor copy and link to OEM site with native look and feel 1 3 2 2 1 3
Mocks are concept only. Actual design and layout of product is subject to change upon production.

4. HOMEPAGE SHOWROOM
Connect with undecided shoppers using KBB.com’s content style
Prominent feature of Ford’s model spanning the width of KBB.com’s Homepage
Includes large vehicle image, useful information links and a call-out space for a key feature
Drives traffic to Ford.com and also allows shoppers to learn more within KBB.com
Mocks are concept only. Actual design and layout of product is subject to change upon production.

5. SHOPPERS HOMEPAGE SPONSORSHIP
Build quick awareness on one of KBB.com’s most trafficked pages
100% SOV of Pushdown, MREC and Wallpaper on a popular starting point for undecided shoppers
Ideal for high- profile launches with broad targets
Mocks are concept only. Actual design and layout of product is subject to change upon production.

6. SHOPPERS HOMEPAGE JUMBO SPOTLIGHT
Enhance the takeover with the credibility of KBB.com’s native look
Ownership of all three SPOTLIGHT placements in the right rail of the Shoppers Homepage
Allows for a single, integrated Ford message using the entire SPOTLIGHT area
Prompt consideration before shoppers head down a competitor’s path
Mocks are concept only. Actual design and layout of product is subject to change upon production.

7. OWNERS HOMEPAGE MREC
Ensure awareness early in shoppers’ research process
100% SOV MREC next to main vehicle selector menus
Ideal for high-profile launches with broad targets
Enabled to launch overlay or expand upon user initiation, as well as click through to Ford.com
Mocks are concept only. Actual design and layout of product is subject to change upon production.

8. SMARTPHONE HOMEPAGE INTEGRATED EDITORIAL SPONSORSHIP
Capture undecided shoppers seeking information on-the-go
Native brand presence within editorial content on KBB.com’s Mobile Homepage
Located in the 2nd position of the editorial “accordion”
Automatically expanded, making it the largest area on the Homepage dedicated to a single vehicle
Mocks are concept only. Actual design and layout of product is subject to change upon production.

9. SEGMENT MOBILE MARQUEE
Evoke emotion among segment shoppers with a large visual canvas
Rich media mobile banner providing an immersive, full- screen experience
Upon user-initiation, banner expands to show messaging and CTA overlaid on a brief video clip
Targeted to segment shoppers on smartphones
CTA sends users to Ford’s mobile site to learn more
Brief video clip plays in background
Mocks are concept only. Actual design and layout of product is subject to change upon production.

10. CUSTOM OWNERS CONQUESTING
Entice competitive owners using trusted KBB.com content
Collaborate with KBB.com on compelling ad creative using our content
Custom creative available for various ad placements, allowing flexibility to target owners depending on available inventory
Mocks are concept only. Actual design and layout of product is subject to change upon production.

11. SEPTEMBER FLIGHTING 9/1 9/6-9/13 9/30 HOMEPAGE SPONSORSHIP
Pushdown, MREC, Wallpaper
HOMEPAGE SHOWROOM
HOMEPAGE ROTATING CONTENT MODULE
SHOPPERS HOMEPAGE SPONSORSHIP
SHOPPERS HOMEPAGE JUMBO SPOTLIGHT
OWNERS HOMEPAGE MREC
OWNERS CONQUESTING
SMARTPHONE HOMEPAGE INTEGRATED EDITORIAL SPONSORSHIP
SMARTPHONE SEGMENT MOBILE MARQUEE
MEDIA BLITZ

12. Thank you!

13. APPENDIX

14. NATIVE HOMEPAGE PACKAGE
Drive more attention and boost awareness with native integrations
High-profile package consisting of uniquely integrated sponsorships
Includes sponsored placement in the Homepage Rotating Content Module and Owners HP Takeover
KBB.com can work with Ford on building a more native Owners HP Billboard similar to the Rotating Content Module
Homepage Rotating Content Module
Owners Homepage Takeover
Mocks are concept only. Actual design and layout of product is subject to change upon production.

15. CUSTOM OWNERS CONQUESTING: Trade-in Evaluator
Attract competitive owners by introducing a new Ford at a realistic price
Custom Half Page showing the cost of a new Ford after a competitive owner trades-in their vehicle
Includes MREC presence throughout valuation path, with the Half Page appearing on the final pricing page
Owners can also change variables like interest rate to calculate a more accurate new Ford cost
MRECs along the path included
Mocks are concept only. Actual design and layout of product is subject to change upon production.

16. CUSTOM OWNERS CONQUESTING: Personalized Lineup
Address growing shopper tendency to research across multiple segments
Custom 300x600 presenting multiple Ford model suggestions based on KBB.com behavioral insights
Placed throughout competitive Owner and New Car shopper pricing paths
Ford model selection in creative depends on the model that the user is pricing
Mocks are concept only. Actual design and layout of product is subject to change upon production.

17. CUSTOM OWNERS CONQUESTING: Review Highlights
Leverage KBB.com Expert and Consumer content to increase consideration
Custom 300x600 featuring editorial or Owner review quotes and/or scores
Content selection depends on specific features or brand story Ford wishes to promote
Note: Landing page flexible based on content within the Half Page
Mocks are concept only. Actual design and layout of product is subject to change upon production.

18. CUSTOM OWNERS CONQUESTING: API Comparison STM
Validate Ford advantages to competitive owners and shoppers
Custom conquesting STM leveraging new API tool to improve creative relevance
Designed to create a favorable Ford comparison against the competitive vehicle being researched
Mocks are concept only. Actual design and layout of product is subject to change upon production.

19. CUSTOM OWNERS CONQUESTING: Lead the Segment
Persuade shoppers with engaging segment comparisons
Custom rich media experience comparing Ford models to their competitors
Executed within Billboards on competitive Owners pages
Mocks are concept only. Actual design and layout of product is subject to change upon production.