1. Unit 1, Lesson 2 Niche Markets
AOHT Hospitality Marketing
Unit 1, Lesson 2 Niche Markets
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2. Example Ad: Worry-Free Business Trips
A place to regroup on long trips…everything you need before that next big meeting. Free high-speed Internet in all rooms, plus a Business Center downstairs where you can print those last-minute charts or send a fax. Stop by our market for snacks or office supplies, available 24/7.

3. Example Ad: Honeymoon Paradise
The ultimate place to celebrate your love…our Caribbean resort offers the kind of honeymoon most people only dream of. Dinner by candlelight, dancing under the stars, a secluded beach, a spa designed just for couples …all in one romantic, all- inclusive package.

4. Example Ad: Family Fun Cruise
Under the experienced supervision of our Cruise Camp Counselors, your kids can play while you relax by the pool. For the youngest set, there’s face painting, music time, and cookie decorating.
For our Junior Crew Members (ages 6–8), there’s T-shirt tie-dyeing, puppet shows, and games galore. And our Junior Officers program (ages 9–11) keeps kids entertained with scavenger hunts and talent shows!

5. Example Ad: Golf on Pro Courses
Enjoy the incredible variety of golf courses in The Golf Capital of the South. Tee off on an endless expanse of manicured green, surrounded by dramatic views and centuries-old trees. We have courses designed by Arnold Palmer and Jack Nicklaus—you play where the pros do. Contact Travel Caddy, Inc., for your complete golfing travel package.

6. These ads are all examples of niche marketing
A niche market is a small target market that can be clearly identified, usually by demographic or psychographic information.

7. Niche markets are narrow but important
Companies that serve niche markets can usually charge more money—so even though niche markets are small, they can be very profitable for a company.

8. Example Niche Market #1: Business Travel
People who travel on business can fit into several different niches, depending on the type of job they have and how long their trip is. However, all business travelers have certain needs that overlap.

9. Example Niche Market #2: Honeymooners
Although newly married couples traveling on their honeymoons may look for different experiences, they also have some needs in common.

10. Example Niche Market #3: Families
Families with young children are looking for different things in their vacation than couples or adults traveling without children.

11. Example Niche Market #4: Hobby/Sports Travel
People who have a particular hobby or sport they pursue (like cooking or bird watching) may choose to design a trip around that activity.

12. Niche markets change over time
All niche markets change; for example, today’s newlyweds enjoy different kinds of trips than couples 50 years ago. Also, new niche markets develop as new trends take over.

13. Market trends can create new niche markets
Some new niche markets include:
Ecofriendly travel
People who travel with their pets
Technologically savvy travelers