1. Debra Zabloudil, FACHE, CAE The Learning Studio, Inc.
GSAE Board Retreat
Facilitated by:
Debra Zabloudil, FACHE, CAE
President & CEO
The Learning Studio, Inc.

2. Goals Synthesize the great information heard earlier today
Talk about latest trends in association education
Discuss overall trends and how they affect the GSAE community (and furthermore, what can be done to address them and prepare members for the future ??)
Better understand opportunities to “amp up” engagement and educational opportunities around the 100th Anniversary year of ASAE
Discuss the GSAE audience profile and what they need

3. Education and Professional Development Trends

4. 1. Digital Education/Content
Gamification
Flipped learning
Online education via mobile apps
“Assessment and Feedback”
Portfolio and Assessment
Automated/easy grader
Audio/Video feedback – higher commitment on part of learner
Self feedback
Peer feedback
Remote coaches, tutors and mentors

5. 2. Digital Badging and Micro-Credentialing
A visual/digital symbol that indicates evidence of specific knowledge, skill, accomplishments, etc.
A way to document and track learning outside of formal contexts
Learner owns the credential
Instant “resume” updates (also enhancements to Linked In, Facebook and other social media tools and outlets)
“Unbundles” education credentials already in existence or creates smaller credentials that attendees may customize to set themselves apart from the crowd, and create unique and marketable expertise
HR community “not there yet”

6. 3. Competency-based education and assessment
Will continue to grow
Academia migrating in that direction
Even not mandated by a regulatory body, it is very advantageous to have outcomes data
Great marketing tool for an association/society

7. 4. Self-directed learning continues to grow
Learner-specific adjustments of time, place, pace and learning pathway
Offers the utmost flexibility
Almost a “must” to augment live and synchronous programming whether you are local, regional, national or international

8. 5. Gamification continues to grow
Engaging but can be expensive
When done well, can be very effective
Not many associations/societies have migrated in this direction – few success stories to point to currently

9. 6. Content Marketing Snippets of content used to go “viral”
Happens pre-meeting, during meetings and post-meetings
Creates buzz, creates momentum and replaces traditional marketing in some cases

10. 7. “Content Strategy” Gaining Momentum
Rather than a one-off approach, this considers a full strategy related to all content
Focuses on most important content areas for the association/society
Content strategy through all vehicles
Communications strategy around the content and objectives key

11. 8. “Chunking down” of content
Much content waste
Same/similar content is being released in smaller chunks
Reinforces learning
Provides greater access

12. 9. Mix of content imported/licensed and owned
Imported/licensed offers quicker ramp up time and faster to market
Association has a loss of control, brand equity and beholden to specific faculty/SMEs
Association must consider “building” and “owning” its most important core content areas – it’s an investment

13. Considerations: Content ownership – rights, branding and more
The ability to create greater access
Strategy around content
Customer repeat rate should be between 30 and 50% (G. Marsello)
No one of these areas should be over 30% of product mix (G. Marsello):
delivery method
product area
market segment

14. Content Strategy

15. This should NOT be your content strategy!
Deb - Is this your content strategy

17. Create a World Where Content is Embraced by Everyone on the Association Team!

18. What Specifically Do We Mean by Content Strategy
“The creation, publication and governance of useful, usable content” - - Kristina Halvorson “Content strategy helps you manage content as a valuable business asset” - - Scott Abel

19. Important and Need Knowledge
Important and Have Knowledge
Not Important and Have Knowledge
Not Important and Don’t Have Knowledge

20. Needs to determine: Length of campaign
All communication/learning vehicles in play
Content frequency
Intentionality of audience targets/segmentation
Content tone
Is there one?
Point/counterpoint?
Advocating specific issues to membership?
Key dates and measurement

21. Understand Your Member Buying Personas
Orientation
Objectives
Obstacles

22. Establish Baseline Knowledge
Pre-assessments going into courses and post-assessments coming out of courses:
Can be on actual content (the most important areas of aluminum extrusion are: 1. _______, 2. _________, 3. __________ 4. ___________
Or self reported knowledge (On a scale of 1 to 5, how comfortable are you with your knowledge of the 4-point aluminum extrusion process…?)

23. Monitor Progress . . . And Make Adjustments

24. Measure Progress and Outcomes
Attendance
Viewership
Readership
Hits to site
Evaluation scores
Outcomes measurements

25. Communication is key: What you plan to do What you are doing
What you did
How successful it was

26. THANK YOU!
Debra Zabloudil, FACHE, CAE President and CEO The Learning Studio, Inc

27. Day 2 – Friday, August 26, 2016