1. Marketing Data: 101 Charts & Graphs

2. Marketing Data: 101 Charts and Graphs of Original Marketing Research
By HubSpot

3. About This Marketing Data
HubSpot complied this data from a variety of sources, including analysis of our 3,700 business customers, surveys with hundreds of businesses responding, analysis of the data in our free tools like Website Grader, Twitter Grader and Facebook Grader. Each page has a URL to the original source document or article.
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4. Table of Contents Data was sourced from the following reports:
The Science of Blogging
The Science of Lead Generation
State of Inbound Marketing
Science of Facebook
HubSpot Blog Studies
State of Inbound Marketing Lead Generation
State of the Twittersphere
State of the Facebook for Business
19 Marketing Experts Share Tips and Insights
Real Time Marketing and PR Webinar
Best & Worst Return-on-Effort Marketing Tactics

5. The Science of Blogging

6. Blogs Affect Purchasing Decisions
Source: Data from the Science of Blogging -

7. Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Most People Read Blogs
Source: Data from the Science of Blogging -

8. Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Talk as Yourself
Source: Data from the Science of Blogging -

9. People Share Videos more than Pictures
Source: Data from the Science of Blogging -

10. People Comment More on Pictures
Source: Data from the Science of Blogging -

11. People Want a Unique Perspective
Source: Data from the Science of Blogging -

12. People Share Unique Insights
Source: Data from the Science of Blogging -

13. Readers Want to Gain Something
Source: Data from the Science of Blogging -

14. Most ReTweetable Words
you
twitter
please
retweet
post
blog
social
free
media
help
please retweet
great
social media 10
follow
how to
top
blog post
check out
new blog post
Source: Data from the Science of Blogging -

15. Stay Away from Technical Terms
Source: Data from the Science of Blogging -

16. Stay Away from Technical Terms
Source: Data from the Science of Blogging -

17. Stay Away from Technical Terms
Source: Data from the Science of Blogging -

18. Least ReTweetable Words
game
going
haha
lol
but
watching
work
home
night
bed
well
sleep
gonna
hey
tomorrow
tired
some
back
bored
listening
Source: Data from the Science of Blogging -

19. Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Grammar Matters
Source: Data from the Science of Blogging -

20. Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Write Simply
Source: Data from the Science of Blogging -

21. Source: Data from the Science of Blogging - http://bit.ly/ezRm8w
Write Plainly
Source: Data from the Science of Blogging -

22. Most People Read (a lot of) Blogs
Source: Data from the Science of Blogging -

23. People Read More in the Mornings
Source: Data from the Science of Blogging -

24. People Read More in the Mornings
Source: Data from the Science of Blogging -

25. People Share More in the Mornings
Source: Data from the Science of Blogging -

26. People Comment More in the Mornings
Source: Data from the Science of Blogging -

27. Download the On-Demand Webinar
The Science of Blogging

28. The Science of Lead Generation

29. Paid and Email top Conversion Rate
Source: Data from The Science of Lead Generation -

30. On-Demand Content Rocks
Source: Data from The Science of Lead Generation -

31. Include Your Content Type
Source: Data from The Science of Lead Generation -

32. Make Your Offer Free
Source: Data from The Science of Lead Generation -

33. People Like Contests
Source: Data from The Science of Lead Generation -

34. Don’t Ask to be Contacted
Source: Data from The Science of Lead Generation -

35. Less Fields = More Leads
Source: Data from The Science of Lead Generation -

36. Don’t Ask for Age
Source: Data from The Science of Lead Generation -

37. Don’t Be Boring
Source: Data from the Science of Lead Generation -

38. Spice Up Your Button
Source: Data from the Science of Lead Generation -

39. Download the On-Demand Webinar
The Science of Lead Generation

40. State of Inbound Marketing
Source: Data from the Science of Lead Generation -

41. Inbound Marketing is More Effective
Source: State of Inbound Marketing Report -

42. Inbound Marketing is More Effective
Source: State of Inbound Marketing Report -

43. Outbound Marketing is Less Effective
Source: State of Inbound Marketing Report -

44. Inbound Marketing Is More Important
Source: State of Inbound Marketing Report -

45. Outbound Spending Decreasing
Source: State of Inbound Marketing Report -

46. Inbound Marketing Budgets Increasing
Source: State of Inbound Marketing Report -

47. Success Drives Investment in Inbound
Source: State of Inbound Marketing Report -

48. Small Companies Do More Inbound
Source: State of Inbound Marketing Report -

49. Telemarketing, Paid Search Decrease
Source: State of Inbound Marketing Report -

50. Changes in Social Media Landscape
Answer to “How important are these services to your business?
Source: State of Inbound Marketing Report -

51. Social Media is for Leads and Sales
Source: State of Inbound Marketing Report -

52. Social Media is for B2B and B2C
Source: State of Inbound Marketing Report -

53. Blogging More Often Drives Results
Source: State of Inbound Marketing Report -

54. Most Business Blogs Post Weekly
Source: State of Inbound Marketing Report -

55. Best Marketing Projects from 2009
Source: State of Inbound Marketing Report -

56. Worst Marketing Projects from 2009
Source: State of Inbound Marketing Report -

57. Download the Full Report
State of Inbound Marketing

58. Science of Facebook

59. Buzzwords in Facebook Pages
Source: Science of Facebook -

60. Facebookers “Like” Food
Source: Science of Facebook -

61. Most “Liked” Facebook Page Types
Source: Science of Facebook -

62. Least “Liked” Facebook Page Types
Source: Science of Facebook -

63. Video Shared More on Facebook than Twitter
Source: Science of Facebook -

64. Volume Of Facebook Sharing By Day
Source: Science of Facebook -

65. Most Shareable Words on Facebook
Source: Science of Facebook -

66. Least Shareable Words on Facebook
Source: Science of Facebook -

67. Source: Science of Facebook - http://bit.ly/aWL2JX
Meta Mentions
Source: Science of Facebook -

68. Download the On-Demand Webinar
Science of Facebook

69. HubSpot Blog Studies

70. Blogging Brings Social Media Success
Source: Data from over 2,000 businesses -

71. Small Biz Gets More Leverage
Source: Data from over 2,000 businesses -

72. On Twitter, B2B Gets More From Blog
Source: Data from over 2,000 businesses -

73. Create Great Content by Blogging
Source: Data from over 1,500 small businesses -

74. Blogging Attracts More Links
Source: Data from over 1,500 small businesses -

75. Blogging Attracts More Visitors
Source: Data from over 1,500 small businesses -

76. Profile Pics Attract Twitter Followers
Source: Data from Twitter Grader -

77. State of Inbound Marketing Lead Generation

78. Blogging and B2C and B2B Leads
Source: State of Inbound Marketing Lead Generation Report -

79. # Blog Articles By Leads Generated
Source: State of Inbound Marketing Lead Generation Report -

80. Twitter Drives More Leads for B2C
Source: State of Inbound Marketing Lead Generation Report -

81. Twitter Drives More Leads for B2C
Source: State of Inbound Marketing Lead Generation Report -

82. Leads by Indexed Web Pages
Source: State of Inbound Marketing Lead Generation Report -

83. Company Size by Indexed Web Pages
Source: State of Inbound Marketing Lead Generation Report -

84. Leads by Keywords with SEO Ranking
Source: State of Inbound Marketing Lead Generation Report -

85. Download the Full Report
State of Inbound Marketing Lead Generation

86. State of the Twittersphere

87. Twitter Growth Has Slowed Down
Source: State of the Twittersphere Report -

88. Distribution of Twitter Follower Count
Source: State of the Twittersphere Report -

89. Distribution of Twitter Following Count
Source: State of the Twittersphere Report -

90. Distribution of Tweets by Day
Source: State of the Twittersphere Report -

91. Distribution of Tweets by Hour
Source: State of the Twittersphere Report -

92. Distribution of Tweet Length
Source: State of the Twittersphere Report -

93. Twitter Users with Bio in Profile
Source: State of the Twittersphere Report -

94. Twitter Users with Location in Profile
Source: State of the Twittersphere Report -

95. Twitter Users with URL / Link in Profile
Source: State of the Twittersphere Report -

96. Download the Full Report
State of the Twittersphere

97. State of the Facebook for Business

98. Fan Distribution for Facebook Pages
Source: State of the Facebook for Business Report -

99. Categories for Small Facebook Pages
Source: State of the Facebook for Business Report -

100. Sub-Categories for Small Facebook Pages
Source: State of the Facebook for Business Report -

101. Facebook Fan Pages by Country
Source: State of the Facebook for Business Report -

102. Facebook Fan Pages by Country
Source: State of the Facebook for Business Report -

103. Facebook Fan Pages with URLs
Source: State of the Facebook for Business Report -

104. Average Facebook Fans by Country
Source: State of the Facebook for Business Report -

105. Download the Full Report
State of the Facebook for Business

106. 19 Marketing Experts Share Tips and Insights

107. Most Valuable Services/Websites
Source: 19 Marketing Experts Share Tips and Insights -

108. Most Valuable Channels
Source: 19 Marketing Experts Share Tips and Insights -

109. Trends for 2011
Source: 19 Marketing Experts Share Tips and Insights -

110. Download the On-Demand Webinar
19 Marketing Experts Share Tips and Insights

111. Real-Time Marketing & PR

112. Real-Time Marketing and PR Power Law
Source: Real-Time Marketing and PR Webinar -

113. Generating Interest with Real-Time PR
Source: Real-Time Marketing and PR Webinar -

114. Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
Real-Time Business
Source: Real-Time Marketing and PR Webinar -

115. Fortune 100 Media Contact Method
Source: Real-Time Marketing and PR Webinar -

116. Only 28% of Fortune 100 Companies Respond
Source: Real-Time Marketing and PR Webinar -

117. How Fast Does the Fortune 100 Respond?
Source: Real-Time Marketing and PR Webinar -

118. ROI of Real-Time Engagement
Source: Real-Time Marketing and PR Webinar -

119. ROI of Real-Time Engagement
Source: Real-Time Marketing and PR Webinar -

120. 2010 Fortune 100 Real-Time Speed Analysis
Source: Real-Time Marketing and PR Webinar -

121. View The On-Demand Webinar
Real-Time Marketing and PR

122. Best & Worst Return-on-Effort Marketing Tactics

123. Budgeting for Experimentation
Source: Best & Worst Return-on-Effort Marketing Tactics

124. Approaches for Experimentation
Source: Best & Worst Return-on-Effort Marketing Tactics

125. Motives for Experimentation
Source: Best & Worst Return-on-Effort Marketing Tactics

126. Motives for Experimentation
Source: Best & Worst Return-on-Effort Marketing Tactics

127. View The On-Demand Webinar
Best & Worst Return-on-Effort Marketing Tactics

128. Get Updated Marketing Data
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